Essay on Email from Carter's

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This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your response as directed in the case study and save the document as one file. Student name? Plan A. Analyze the Situation 1. What is your general purpose? To inform 2. What is your specific purpose? Let the consumer know that the product can be returned for a full refund. 3. Exactly what do you want your audience to think, feel or believe after receiving your message? I want the audience to believe that the product is safe.…show more content…
Indirect 3. Why are you using the approach you chose? Because I do not know my audience well and they might be skeptical about the problem that has risen they will be disappointed. 4. Write E. Adapt to Your Audience 1. How will you show sensitivity to your audience's needs? I will have to adapt the message based on the cultural differences and be sincere. 2. How much credibility do you already have with your audience? I do not have any credibility with the audience. 3. How will you establish the additional credibility you need? I will use language that conveys respect. 4. Will your tone be informal or more formal? Formal F. Compose the Message • You DO NOT have to attach your first draft. To: Carter’s Customers From: Carter’s Subject: Alerting clothing customers to potential skin irritation. Dear Carter’s Customers: Thank you for being loyal and supportive of Carter’s by putting trust in our products and making purchases for you children from time they were newborns through their toddler stages. Carter’s has received reports from 400 of 100 million consumers whose children have experienced skin reactions while wearing product containing “tagless” labels. The products have been identified as Carter’s clothing produced in the 2007 product line, in which the “tagless” label has a solid white printed background on which the label text is printed. An analysis has been performed by the company, it suppliers, independent doctors and
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