Embracing A Data Driven Marketing Strategy

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Embracing a Data Driven Marketing Strategy Mark Benioff of Salesforce.com once said, "The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work." These are powerful words and so true of the world that we currently live in. Still, I also understand how hard it is to let go of the world we once lived in and take a giant step into the unknown future. Essentially, this is what we are asking you to do when we request that you embrace data driven marketing. But, by doing so, you will quickly begin to see the…show more content…
In the future, whenever new technology is added, be sure to look back on the strategies in place to determine what the new impact will be. So, how does this play out in the real world? One great example is the department store Kohl 's. They have developed a simple system of providing value to their customers as well as encouraging them to make purchases. When a customer opts to receive information from the mobile app, Kohl 's is able to rely on their indoor positioning system. Essentially, this system travels with the customers as they shop in the store. For example, if a customer is in the store and seems to be spending additional time in a particular section of the store, the mobile app will alert them to specials that are occurring in that section. This system also allows the store to track purchases that the customer has made in the past and basically predict how they will act when they enter the store. Imagine if we all had that information on our customers when they entered our businesses. We would be able to provide everything that our customers are looking for, maximize their satisfaction and offer them an awesome experience at the same time. Understanding the 'Why ' One of the main things that data driven marketing will allow you to achieve is the understanding of why customers behave the way that they do. This is key when it comes to delivering the right products and services to the right group of people. When we
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