Embracing A Data Driven Marketing Strategy

Firms like Google and Facebook have created profound shifts in the way firms advertise and individuals and organizations communicate. New technologies have fueled globalization, redefined our concepts of software and computing, crushed costs, fueled data-driven decision making, and raised privacy and security concerns.

They also track the customer clicks, additions to shopping carts, order purchases, abandoned shopping carts etc., they are also used to identify items that are popular on the web page that could generate more orders and get better understanding of specific customers.

The main goal of a for-profit business is to make money, and by having access to the right data a manager is going to be able to better understand what a customer wants and how to generate more sales. Data is also going to help a manager make better business decisions when it comes to the overall operation of the store, such as how many people to hire or how much of a certain material to produce or buy. Collecting data can be a very time consuming task, and the digital age has made it much easier for businesses to gather more information almost

With data segmentation, your team can offer amazing service that resonates with your customers. Designing an attractive loyalty program centers around satisfying your customers.

Scanner data, Loyalty card data, Web Shopping provide bring significant new capabilities to the customer service in the grocery industry. All of these innovations were crucial components for a modern grocery store. They unified by an information system platform which supported the daily running of the entire store. Scanner data was the fundamental of the whole system. All the products in the store will be digitalized

Point of Sale (POS) data systems have allowed the supermarkets and supercenters, to be able to better understand the consumer purchasing behaviors. This has allowed the stores

n regards to the article,by Joseph Turow, "The Daily You", Joseph Turow discusses and explains data mining. In addition, in what ways data mining effects us the consumers. As he mentioned, data mining is, "The practice by such digital media giants as Google and Facebook track every move by internet users and sell that information to marketers who use it to construct advertisements that are tailor-made for their recipients." Moreover,he asserts how advertisings methods change the ways consumers view themselves. Speaking upon that, Joseph Turow uses examples to demonstrate how marketers gain information about consumers through internet activity. For instance, he mentions two parents Larry and Rhonda, a family consisting of three children

PROVIDE custom services such as in-store workshops and personalized promotions so that customers are retained to generate repeat purchases and make referrals.

It also makes customers aware that the stores have the same products wherever they go. (http://corp.7-eleven.com) This is one of the good parts; every store one goes to has the same interior and exterior, and promotions. They set the register by the store entrance so they can welcome their customers that promote great customer service. 7-Eleven has always founds ways to satisfy customer needs, because the one thing that is unique about the company is it is one of the best at customer service. When a customer enters the store, they expect a fast, friendly service. In to meet customer’s expectations the employees who work at the store or corporation; 7-Eleven introduced CDC, which means Combined distribution Centers to help manage the flow of products, that are in the store. (http://corp.7-eleven.com) They have also started using DSD, which is Door Store Delivery. (http://corp.7-eleven.com)This helps distributing the delivery of the products to the store. DSD gives better information on deliveries and a better control on supply chain. Another system that is useful is POS, which stands for Point of Profit Sales. (http://corp.7-eleven.com) The franchisees and the field consultant use theses to have a better understanding on which products need improvement and the product cycle. It also helps them with the order process of the product

Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” However a more accurate definition of social media is as follows: “the relationships that exist between network of people” (Wiang, 3). Although social media traces back to before the 1800s, it is something that has become especially popular over the last two decades. What is interesting about this is that technology began going through a sense of both change and advancement of after

Using this information, it can track the effectiveness of promotions, trace customers who have defected to other stores and keep in touch with them if they relocate.

One of the latest ways companies works by saving the money of its customers and remains attentive to their different business

The social network is a product of our time and a timely comment on how we live now.

With all of the things I’ve mentioned above, presently we are living in a great world, full of technology that has improved are lives and made it much more effortless, but it is extremely important to look to the future, what does it have in store for not only us but the generations to come afterwards? How will the technological advances discovered now improve the lives of those that will live in this world in the future?

A customer-driven marketing strategy is a channel to connect vital and necessary elements of the firm and consumer needs. According to Armstrong, G., & Kotler, P. (2014), “Key customer driven marketing strategy is a choice made, separate markets into different meaningful customer groups (segmentation), to decide which customer groups to serve (targeting), creating market offerings that stand out as a provider of unique value to targeted customers in comparison with its competitors (differentiation), and positioning the place the product occupies in consumers’ minds relative to competing products (positioning) (p. 168).” Zipcar’s success functioned by customer-driven marketing strategy has given the ability to bring forth customer’s needs.