Embraer and Cessna Market Segmentation

664 Words Mar 31st, 2015 3 Pages
Embraer is a Brazilian aerospace company that produces commercial, military, executive, agricultural aircraft and provides aeronautical services. The Cessna Aircraft Company is an American general aviation aircraft manufacturing corporation headquartered in Wichita, Kansas. Best known for small, piston-powered aircraft, Cessna also produces business jets. Market Segmentation
Cessna Aircraft are sold to private businesses, governments, individuals, freight airlines, charter airlines, and air taxi companies. Cessna has several competitors domestically and internationally in various market segments. Cessna’s aircraft compete with other aircraft that vary in size, speed, range, capacity and handling characteristics on the basis of
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Responsiveness, Access, Courtesy, Credibility, Understanding the customer and Communication:
Cessna’s Citation service “No matter where you fly, you're always close to home. Our extensive worldwide network ensures the maximum uptime for your aircraft and the utmost safety for its occupants” shows the willingness of the company to help the customers at the time of need, they are readily accessible to provide customer service. Cessna is known to builds very good long-term relationships with its customers.
Embraer’s value of We are here to serve our customers shows company’s readiness to provide service to its customers also its Helpline which says it’s a “Direct channel to raise concern” ensures customers that Embaaer employees are available when needed. Competency: Cessna’s Engineering and design feature shows that their aeronautical engineers have imagined hundreds of original aircraft concepts into clean sheet designs advancing to the latest computer-enhanced technology and flight-simulation tools and, finally, to prototype. Embraer’s value of striving for company excellence shows that the company believes that technological progress means continually striving for perfection. Company actions are aimed at simplicity, agility, flexibility and safety, while constantly striving for improvement and excellence. Cessna (with the Citation Mustang) and Embraer (with the Phenom 100) both offer…

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