Embraer and Cessna Market Segmentation

This report illustrates an in-depth look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths, weaknesses, opportunities and threats, known as SWOT analysis, will also be illustrated along with the external environment better known as PEST analysis which consists of the political, environmental, social/cultural and technology factors of easyJet. In addition an analysis of the competitive market environment of easyJet will be shown, which includes an overview of easyJet’s main competitors and the nature of business in which they operate

With only a few large companies across the globe (Boeing, MD, and Airbus), the commercial aircraft industry essentially exhibits the qualities of an oligopolistic competition with intense rivalry. Here is an analysis of competition in the commercial aircraft business using Porter’s Five Forces.

Aircraft Solution is a leading company in the design and fabrication of component products and services for companies in the electronics, commercial, defense, and aerospace industry. The company is automated to increase production while reducing costs. The main goal of the Aircraft Solution is to provide users the product by low cost and the quality product. The users of the company are employees, customers, suppliers, and contractors are permitted access the company network.

Aircraft Solutions (AS) is a recognized leader in the design and fabrication of component products and services for companies in the electronics, commercial, defense, and aerospace industry. Located in Southern California, AS has a dedicated, trained workforce and maintains a large capacity plant and extensive equipment to meet customer requirements. Much of the equipment is automated to increase production while reducing costs. The company's workforce has a large skill base: design engineers, programmers, machinists, and assembly personnel to work its highly-automated production systems.

There are two global companies that manufacture light jets and have a global presence; they are Cessna (owned by Textron Aviation, USA) and Learjet (owned by Bombardier Industries, Canada).

Boeing corporations is an American based Multi-National-Corporation that designs, produces and distributes both military and commercial Aircraft. As a Multi-National-Corporation, Boeing has offices and factories in different countries and have a centralised head office in Chicago where they coordinate global management. One of Boeing's flagship products is the Boeing 787-Dreamliner which is a mid-range commercial aircraft. The Boeing 787 is one of the latest Boeing Products that demonstrates the principals of a Multi-National-Corporation. It sources components, from 7 different countries, as well as utilising research and technology facilities across 20 countries worldwide.

Rolls Royce, established in 1906, is now a globally recognised company. Although originally they focused on car manufacture they are now one of the leaders in power and propulsion technology. Rolls Royce’s technology is very efficient and their manufactured products are used in many sectors such as aerospace, marine, energy and nuclear energy. Investment in research is key to their success; they are innovative, creating new and improved systems to help achieve a strengthened market position. The jet engine has been improved constantly since it was developed in the early 1930s and Rolls-Royce’s new Trent XWB EP civil aircraft engine offers a fuel consumption improvement of 1% compared with other manufactures, making it the most efficient technology currently in the world. Rolls-Royce are a state-of-the-art company who continue to innovate and produce new products and services that benefit society. The Rolls Royce brand is key, without it they would not be able to make the sales and revenue they make. Its brand provides a symbol of quality and a good reputation. This reputation helps build customer relations and trust for the company. The brand also creates a strong attraction to engineers, which they offer many apprenticeships to enhance their skills base. There are currently over 50,000 employees working for Rolls Royce. It is one of the top

In the market for large aircraft demand the emerging niche for very large aircraft (VLCT aircraft seating more than 400 passengers) saw only two competitors: Boeing and Airbus. Even though both competitors’ moves were clearly marked by technology enhancements, and different target markets but both exhibited strategic interdependence.

American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.

Embraer offers 7 executive jets for purchase, ranging from 4 to 19 passengers. The largest of the fleet, the Lineage 1000E is able to fly a maximum of 4,600 nautical miles, with 13 to 19 passengers on board; the smaller aircraft, the Phenom 100 is able to fly 4-7 passengers, based on configuration, a maximum of 1,178 nautical miles (Embraer 2016).

Dominating the commercial aircraft market for decades, Boeing is considered to be the most highly competitive U.S aerospace industry. “U.S. firms manufacture a wide variety of products for civil and defense purposes and, in 2010, the value of aerospace industry shipments was estimated at $171 billion, of which civil aircraft and aircraft parts accounted for over half of all U.S. aerospace shipments. The U.S. aerospace industry exported nearly $78 billion in products in 2010, of which $67 billion (or 86% of total exports) were civil aircraft, engines, equipment, and parts” (Harrison, 2011). However, its position of influence has lessened in recent years. This is due to its main competitor, Airbus, who in recent years has made significant

The following analysis discusses the suppliers, buyers, industry competition, threats to entry, and substitutes that exist within the large commercial aircraft industry. Additionally, the analysis identifies the pressure that each of these groups applies on the industry and estimates the impact this pressure has on potential industry profits. Each group is identified using a high, medium, or low-pressure classification. A high-pressure classification indicates the group reduces industry profit potential and vice versa.

This is a case about three different companies dedicated to the manufacturing of aircrafts. Those three major companies are: Boeing, Airbus Industry and McDonnell Douglas; each of one was struggling to produce enough aircraft to satisfy a seemingly unquenchable need for passenger and freight transport around the world, developed in this form many kinds of aircrafts in different models and styles.

On the other hand, a disadvantage is to be easily affected by the nation’s economy. In the late 1980’s and early 1990’s, large deficits constrained the government’s export support, and the decrease on national credibility caused by the deficit affected Embraer’s sales and profit.

As the largest aerospace company in the world, the Boeing Company employees more than 153,000 people in some 67 countries. The great dominance of Boeing is due to its 1997 merger with McDonnell Douglas Corporation, an aerospace manufacturer, and its 1996 purchase of the defense and space units of Rockwell International Corporation, an aerospace contractor. The corporation is the world’s number one maker of commercial jetliners and military aircraft with more than 9,000 commercial planes in service worldwide, including the 717 through 777 families of jets