Emergency Communication: The Four Phases Of Emergency Management

In the Disaster in Franklin County simulation (Regents of the University of Minnesota [UMN], 2006), there were several key personnel in the incident command team. This concept is utilized in real disasters when the Public

The various local, state, and federal emergency management systems of the United States suffered a crude awakening in the decade of the 2000s. Systems expected to hold up were put to the test and failed to prepare for disaster, mitigate the damage, and, in some instances, actually hampered responses in life-or-death situations. Worse, all failings were highlighted in an age of global communication and mass media, on display first whether a man-made incident like September 11th attacks or natural disaster like Hurricane Katrina. The decade found the complacent government failing to maintain modern emergency management practices, stimulating began a series of doctrinal upgrades and training improvements. Yet, no matter the bureaucracy, writings, or money thrown at a problem, the first responder to the incident has and will continue to influence the outcome. While the individual responder stands as the most important part of

Crisis information during Hurricane Katrina was immediately available through mass media; television, radio, the emergency broadcast system, and social media. During emergencies, the importance of our country’s communications systems becomes clear. These

and Dentistry and Director of the Program in Disaster Mental Health in the Department of Psychiatry and the UR Center for Disaster Medicine and Emergency Preparedness. For over a decade, he has responded to numerous national disasters as a volunteer with the American Red Cross. He has also developed comprehensive disaster mental health training programs for the New York State Office of Mental Health and the New York State Department of Health currently being disseminated throughout every county, state psychiatric center and acute healthcare facility throughout New York State.

Getting a staff together to bring in useful information to plan for the release of the information to the news media is a great way to enhance communication to the public. The media will then get the information out to the public by ways of News releases, web sites, news conferences, newspapers and other social media (Hicks, 2012). The advantages of using these types of media are they quickly allows for the public to know what type of crisis has happened, and what kinds of precautions are being taken to ensure their safety. If there were to be any fatalities caused by the crisis event(s), these types of avenues also will give information on that. Some disadvantages can be unreliable technology of the citizens that will not allow for them to get access to the information that is being released by the media, such as no television, computer is not working properly, or they don’t received the local newspaper to be able to read it, etc.

In attempt to provide background on the impacts of past natural disasters, condensed case studies of two major natural disasters are summarized, outlining the damage – both financial and physical. The aftermath of any natural disaster highlights the weaker areas of emergency management and as a result, the federal government has made significant efforts to strengthen those areas through preparedness and mitigation measures. Additionally, emphasis on mitigation and preparedness has increased following the vast number of natural disasters that the United States has endured, not only in the federal sector but also in the education and research sector. Today,

As the Disaster Coordinator for the city I am responsible for ensuring the public safety and welfare of the citizens within the city's jurisdiction. This requires me to have a full understanding on my role and responsibilities for managing disaster response and employing resources in order to save lives, protect property, the environment. Additionally I’m tasked to preserve the less tangible but equally important social, economic and political structures. My first reaction was to alert the regional Joint Terrorism Task Force to prepare them for possible activation. Next it is vital to gain situational awareness and develop a Common Operating Picture (COP). This COP is the who, what, where, when and how as it relates to the incident. Situational awareness starts at the incident site and includes continuous monitoring of reporting channels to gain

In general, goal setting allows for a method of tracking process; where the program started and where it has going. Goals must be specific, measurable, attainable, realistic, and have a determine timeline for completion. As it applies to a risk communication program, goals could be ensuring the entire public is notified of an incident such as during a hurricanes, floods, or other disasters (Lindell, Perry, & Prater, 2007, p. 76). However, risk communications are deeper than just notification of an incident. Risk communication is the method by which loss of injury or property can be mitigated before an incident occurs. These types of communications can originate from media sources (television, social media, radio), pamphlets, flyers, etc. Therefore, in the

The burden of emergency management has grown great deal in the last few decades. We have seen an increase in natural disasters, a new threat of terrorism on our front door and an increase in manmade disasters. All of these have tested emergency management in a number of cities and towns across the nation. It is not always disasters that present problems for emergency managers. We have to look beyond our traditional view of emergency management of helping us during times of disasters and view what issues they consider may affect their emergency response. Issues that emergency management see that are moving into the critical area are issues of urbanization and hazard exposure, the rising costs of disaster recovery, and low priority of emergency management.

Data obtained by assessing social vulnerability must be implemented within each phase of the emergency management process; mitigation, response, and recovery. First, to effectively respond and recover from incidents emergency management agencies must concentrate on the mitigation phase to prevent incidents from happening in the first place. This is achieved through a thorough hazard/vulnerability analysis (HVA). This type of analysis assesses the risk of physical, economic, and social vulnerability within all communities of a given jurisdiction (Lindell et al., 2006, p. 165). Additionally, the basis of the HVA allows emergency managers to effectively plan for disaster by creating pre-planned responses to disasters (rather than improvised response) and staging resources to locations with the highest probability of risk; ultimately contributing to the mitigation and response phases.

Media partnership is another critical assumption that is used in an emergency situation. The media takes the responsibility of giving information to the public, as well as receiving information from them too. Thus, any emergency response team must work together with the media to give information that is particularly accurate and timely to avert situations that aggravate tension. Emergency managers must have an understanding of the needs and requirements of the media and the value that they come with in emergency response situations (Haddow & Haddow, 2013).

The four phases of comprehensive emergency management includes mitigation, preparedness, response and recovery. All four phases are intrusive of each other as there cycles work together to better prepare a community for harmful events whether it be from nature itself or manmade. There are many details and actions that must take place to keep a good active emergency management program. A failure in any one the four cycles could spell disaster for all of a community or part of. Plans have to start with the leadership and understanding that all risk cannot be entirely eliminated; however, it can be planned for.

This emergence of social media has also changed emergency management and disaster response. Emergency management as a whole is fairly new, only creating widely recognized, integrated emergency management systems beginning in the 1970s. Furthermore, at this same time people realized that the effects disasters have on the communities they strike can be mitigated by the creation of disaster plans ahead of time, proper disaster response training, and the efforts of human actions in these situations. Because social media has enabled mass amounts of instant information sharing, it allows not only locals and disaster response teams to help with the management of crises, but also many remote citizens.

Risk for disasters is a part of life; emergency situations occur more frequently than many people believe. A wise person plans for the worse, and hopes for the best. After a disaster, how well a community can recover will depend largely on how well they prepared in advance. Risk management includes identifying any potential risks to a community and proactively planning to minimize the threat. Proactive organization of resources and people to respond to emergencies can mean the difference between a community’s ability to regroup and recover, and the loss of life. To better

Over the past few decades, the significance, magnitude and consequence of risk management and communication have been brought before the world over and over again in a number of situations related to health, terrorist activities, natural disasters etc. When one turns the pages of history, it is rather obvious that lack of planning and absence of resources due to unpreparedness makes it difficult for the concerned authorities to manage an emergency or epidemic a problematic and traumatic task. The chaotic situations can turn out to be more nerve-racking and tense when preparations are not made before hand (U.S. Department of Health and Human Services 2002).