Emerging Technologies And Social Media

1818 Words Nov 1st, 2015 8 Pages
Abstract
Emerging technologies in the past 10 years have allowed for business to take advantage of these technologies for the benefit of enhancing their brand. Current literature has been examined on how business have used Web 2.0 technologies and social media to give them a completive advantage within their markets. This research provides insight into why business are using Web 2.0 technologies and which components of Web 2.0 and social media are utalised by businesses in today society, from small businesses to major corporations.
Keywords
Web 2.0, Social Media, Business, Marketing
INTRODUCTION
The past 10 years has seen the emergence of Web 2.0 technologies and social media become part of everyday life. There has been a realisation for business that to be competitive and to ensure that their brand is marketed, they must embrace the use of Web 2.0 technologies and commit to having a social media presence or they can be at risk of being left behind (Fuchs, 2011). Now that businesses are using these technologies, how are they benefiting their bottom line? And are these technologies enhancing their core message and business models? To date there has been several studies on business and Web 2.0 technologies but more study needs to be conducted on how the technologies are working or not working in business and the reasons for the success’ or failures. This paper provide a literature review on current research into Web 2.0 technologies and the reason for business to…
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