Emerging Themes in the Tea Industry

how to process and grow tea or it would be useless to get the thousands of

“Honest Tea seeks to provide bottled tea that tastes like tea a world of flavour freshly brewed and barely sweetened. We seek to provide better-tasting, healthier teas the way nature and their cultures of origin intended them to be. We strive for relationships with our customers, employees, suppliers and stakeholders which are as healthy and honest as the tea we brew.” (Honest Tea Mission Statement)

Saberi, H. (2010). Tea Comes to the West. In Tea:A Global History. [Adobe Digital Editions Version]. Retrieved from http://site.ebrary.com/

The Tea that reach America from china inspired new addictions, new trade connections and new forms of luxury, new social critiques and simmering provincial inferiority. Many caffeinated drinks had come before the tea however this was a new drink to the English-speaking world. Nevertheless, this drink did not come without its own problems (50).

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e escalation of tea importation and sales over the period 1690 to 1750 is mirrored closely by the increase in importation and sales of cane sugar: the British were not drinking just tea but sweet tea.[28] Thus, two of Britain's trading triangles converged: the sugar sourced from Britain's trading triangle encompassing Britain, Africa and the West Indies and the tea from the triangle encompassing Britain, India and China.[28]

Tea was declared the National Drink of England in 1784. The eighteenth century saw the transformation of tea as an everyday necessity for the poor and working class of the British society. To meet the domestic demand at home, the British East India Company imported great volumes of tea from China. The tea import increased from an estimated 64 tons in 1711 to 6800 tons in 1791. Even heavy import tax could not deter an increasingly expanding domestic market for the Chinese tea. As tea drinking had become obsession with the British society, consumption of tea replaced home-brewed beer, gin, milk and traditional infusions of indigenous plants. This great transformation in the consumption pattern of British society led to the commodification of

Carp stated that around the early 1580’s, Europeans adopted tea for the first time.Coffee and chocolate were also introduced to Europe around this time. These beverages did not make an impact right away because the taste was very bitter. The beverages started to “boom” once sugar was added. The plant, camelia sinensis, produces all pure tea. All the tea that Americans and Europeans consumed came from Chinese soil until the nineteenth. Ever since, India, has the most well-known varieties of tea.

In the book Making Tea, Making Japan: Cultural Nationalism in Practice, Kristin Surak explores the role and the importance of Japanese tea ceremony in Japanese culture, history, and politics. Her analysis reveals that tea ceremony, which has been known as one of the most popular traditional Japanese cultures in Japan and overseas, has not only been used to shape Japanese identity and ideology, but also to obtain powers in politics. Moreover, the role of tea ceremony in politics and shaping Japanese identity has been changing throughout time, depending on the social and the political needs and trends of the county. The book does a good job of explaining the significance of tea ceremony in Japanese society in each era since the beginning of tea ceremony and its meaning for Japanese people.

For its oriental, tranquil looks, suggestively more health conscience ingredients and international wording 'Arizona ' green tea has gained popularity. It now follows the line of many other drinks which have entered this age group over the years, it appeals first to a few, who want to be different and then to almost everyone else to be more like the rebellious. 'Arizona ' Green Tea has not only established a market for its product, but has become

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the

Attention getter: In the East tea has always been looked at as playing a major role in having good health, happiness, and wisdom, and it has now begun to gain more attention from researchers here in the West.

Sweet Leaf Tea has an incredible way of communicating right . Though it started small , it eventually became a success . The company kept a strong corporate strategy of communication through Facebook and Twitter and other social media websites. In fact online platform and social media are the best way to communicate and retain fans. Social media is the best way to gain millions of people across the world . Therefore the founders of SLT had the idea to communicate strongly through social networks. They initially started writing blogs, tweets and created a facebook page to market the SLT. They announced a concert online, which attracted many people in a very short time. Although SLT should have focused more on the capital investments right from

There are times when I simply cannot decide between sweetened iced tea, and unsweetened iced tea, but offering me a third option (that is most similar to one of the sweetened levels for example, ¼ sweet tea mixed with ¾ unsweet) to aid my decision making process has been a well-documented marketing strategy for years. Introducing a “decoy” (or dominated alternative) helps consumers narrow their focus on the simpler choice. However, choosing sweet tea may involve giving up the fewer-calorie-healthier-for-me option found in the unsweet tea, and this can cause conflicts in my process that result in an absence of the decoy’s intended benefit. Choosing the sort of iced beverage I consume on a hot day has little significance compared to the sort

Zealong has branded itself as the world’s purest tea, with the highest of quality standards, and crafted by the world’s best tea masters. Marketing itself as a premium oolong tea, Zealong has gone the extra mile and was granted ISO22000 HACCP certification, the world’s highest safety standard, being the sole tea company to receive such certification. To achieve the ISO22000 certification, hazard analysis and critical control points (HACCP) systems were implemented to identify and control potential hazards at each and every step of the food chain. This certification serves as a competitive advantage for Zealong and will help to gain customers confidence on the pureness and goodness of the tea; guaranteed free