Emilie Blanc Spectrum Case Brief Essay

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

3. What criteria did you use to evaluate the potential solutions? How did these criteria tie into business strategy and project objectives? How does

Key questions should be related to the personnel and the organizational structure, whether local staff to be in the front line “interact with the customer”, positions and titles for local employees and for the international staff.

The marketing function on the other hand also took on the role of the sales function, divided into six regions in the US, and one international group focusing on sales and divided by country. Customer intimacy drives marketing function operations, in particular with the technical people in target organizations, with whom sales reps developed strong relationships. Technical support was given strong emphasis too. The shift away from technical-led purchases in firms to business-led purchases meant Dynacorp marketing had to adjust to improve relationships with business people, taxing customer support and introducing a host of new challenges- greater emphasis on marketing pitches, and the need to get new products out to the market with no major malfunctions and bugs, among others. There was also an increased demand for systems integration between Dynacorp's systems and the customer systems. The explicit interests of the

The current sales structure divides independent sales representatives into different product lines and territories. This means that an Atomic Company retailer carrying four or five different Atomic product lines would have four or five different sales representatives. Not only that, independent sales representatives typically have a fairly high turnover rate in the industry,

The purpose of this report is to first discuss the reasons why Duracell’s performance has been decreasing over the past four years, and then recommend some strategic actions Gillette should take to turn Duracell around. This report will begin by providing a brief introduction on the acquisition of Duracell by Gillette, followed by the reasons it lacked success, and finally end with the proposed recommendations for Duracell.

4. Given Mr. James' charge to the senior vice presidents, how would you portray and assess sales and marketing initiatives, expenditures, and

External forces are the main elements to initiate change in an organization. By buying new machinery only one part of the problem was addressed, and the expected results were not achieved. A structured manner would have to be adopted;

1. What are the advantages and disadvantages of using a career sales force versus an independent sales force?

What is the most effective dis-tribution channel for our product? Do we typically sell to agents, distributors, or direct to end-users? What role does our company play in the value chain? What are the value added activi-ties? Did we conduct an analysis of our industry and its profitability structure?

The three largest challenges my company faces is (1) company secrets being exposed, (2) competitive market, and (3) boosting staff morale.

Spectrum Brands, Inc. was formed because the company has the aim to adapt with the current trends that takes place in the retail industry. Their main purpose for this change is to be more competitive and innovative. Although the company was established the sales and marketing team believed that there should be change and this why merging between companies like Remington, Nu-Gro, Tetra/United Group has become possible. This article would describe how Spectrum evolved through time and

different sales force for each division) Negative effects of competition Lack of central control over each separate division

A. Self-analysis: Through our management, we have many skills to acquire, our leadership in our specific duties makes it where we can become well off over our competitors. In our strengths of communication, passion, and integrity, we are able to provide the customer service and quality needed to gain customers and grow this company. Brett Swanson is the production manager and oversees the manufacturing process and quality control, makes it where he is the main person to be able to identify what is wrong with the product before it even gets out to the consumers, he would also know how to customize certain products to fit the customer 's needs. Bobbi Jo Wagner is the accounting and office manager and oversees Financials. She would be able to train her team to provide quality ratings to customers as well as providing discounts. Kristina Vengalli is the purchasing and logistics manager. She would be able to provide me with what shipment would be coming it at the time. She would be phenomenal to train her team to provide communication and detailed descriptions to my team to make sure everything adds up on shipments. I Jessica Stone, am the Marketing and Sales Manager, I deal directly with the retailers. My job is to make sure that everything goes smoothly with the customers when they have specific requests. I am able to communicate in a manner to keep the customers around and provide quality service and convince the customers that my Marketing and Sales team

4. Should we maintain a single sale force or separate sale force dedicated to the new product? What kind of commissions and how much authority should we set up for the sales force regarding to the new product?