Emirates Airline

AirAsia’s brand name is well-established in Asia Pacific. It expanded its route network aggressively in local and international destinations. At the end of 2002, it has covered all the major destinations in Malaysia and operated in over 25 countries and over 400 international and national destinations. Due to those aggressive expansion, AirAsia is able to penetrate and stimulate the potential market, and successfully gained the customers loyalty among the local and international market. Based on the research, most of the customers are loyal to AirAsia and willing to choose AirAsia again when they

AirAsia’s brand name is well-established in Asia Pacific. It expanded its route network aggressively in local and international destinations. At the end of 2002, it has covered all the major destinations in Malaysia and operated in over 25 countries and over 400 international and national destinations. Due to those aggressive expansion, AirAsia is able to penetrate and stimulate the potential market, and successfully gained the customers loyalty among the local and international market. Based on the research, most of the customers are loyal to AirAsia and willing to choose AirAsia again when they

In many respects, by its very character the air transport industry has always been a global business. The progress of larger more efficient aircraft has contemplated that air travel is increasingly commonplace. More people have the chance to travel to more places than ever before. As an outcome of this, the traveling public's anticipation has been lifted. Thus the industry is becoming increasingly globalized and phrases such as seamless service and frequent flyer program have turn weapons in the fight to win passengers. American carriers, immediately shattered by the attacks on the World Trade Center and the Pentagon, are not the only ones affected. The dust was only just starting to settle on the wreckage when the knock-on effects were intimidating intolerable stress for other carriers already suffering from declining passenger numbers and rising fuel and other costs. Setting up direct marketing program helps Southwest airlines to take a more connected, and focused outlook. The customer feels in demand and this helps in building goodwill. There are numerous issues one has to deal with while founding something new and this was kept in mind Southwest airline’s investment decisions, the selling structure, policies, automation of the system, etc. To be ready to deal with them, a few new programs must be set up. For instance, customer-ranking action must be grown. The steps mentioned earlier must be carefully thought about and

The airline industry has some current undergone radical changes in which how he operates. This fact makes it impervious that each airline challenges to find those personalities on which

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

One of Canada’s gigantic airline company, Air Canada, has been successfully adopt the diversity culture in the workplace for 75 years. The CEO’s of Air Canada, Calin Rovinescu believes that the company will always grow with support and from the customers and employee, and how the employees and managers work together under one company’s culture. Air Canada is the company where the growth and development decided by the rates of customer’s travel. The customers are the key of their long term success. Because of that, the company always thirst on the idea of diversity in the workplace, where employee from any backgrounds will handle customers with any backgrounds with their best. Air Canada’s great value of diversity made the company has been

One of the strategies utilized by British Airways is its ability to efficiently promote its brand names all over the market place. This strategic promotion has made the airline industry to continuously be known locally and internationally when it comes to travel satisfaction and convenience. Another strategy that can be attributed to British Airways as a whole is its ability to value their customers.  Herein, the company has been able to follow other airline industry to cut their service cost while providing excellent service to their target market. Lastly, the ability to strategically align modern technology and it business strategy is the most important strategy that can be attached to BA.

In terms of cost efficiency Emirates has proven to be the best cost performer in aviation industry. They maintain a strong network of partners around the world. It procures cheap human resource from India and Pakistan for ground handling, maintenance, and catering also it's provides ground handling services to 100 airliners at Dubai airport. Labour law in UAE forbidding strike and trade union which favours Emirates 73% less costly compare to other airliners in Europe.

The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable

Emirates Airline: Emirates is an air company established in Dubai, United Arab Emirates. The Emirates airline is a branch of The Emirates Group, which is completely held by the administration of Dubai's Investment Corporation of Dubai, His Highness Sheikh Ahmed bin Saeed Al-Maktoum is the Chairman and Main Policymaking of Emirates Airline & Group.

This report is a strategic review of British Airways. It has used various tools to analyze internal and external environment of the British Airways, and provide valuable recommendations. In generally, today’s airline market becomes more and more competitive. BA also getting chances to increase the number of passengers and expand market size mainly due to British Airways has good brand image and reputation. The Company devotes to provide high quality service for passengers, and also undertake relevant responsibilities, especially on its social and environmental responsibilities, such as setting up aim

result of this, no other airline in the industry’s history has enjoyed the customer loyalty and

Taking the emirates experience further by work hard to continually raise the bar across their business.

The customer has slight brand loyalty with airasia ,most of them are loyal to the lowfare if airasia fails to offer the lowest fare customers will choose another airline company which able to offer them a cheaper price.As may be seen as a result that airasia customers do not have brand loyalty with the brand or the company itself .This reason attracts new entrants to enter.New entrants and competitors are decreasing the customers’ loyalty and airasia’s market.

One of the world’s top best airlines, Emirates is the largest as it is in middle