Assignment
On
Strategic Management
Of
Emirates Airlines
Course Title: Strategic Management Course No: 409
Submitted To: Tanvir M H Arif Associate Professor
Department of Finance & Banking.
University of Chittagong.
Submitted By:
Group:
B.B.A. (4th Year)-Mid Term
Session: 2008-2009
Department of Finance & Banking
University of Chittagong
Serial number
Name
ID
Email ID
01
Sakhina Khatoon
09303019
Sakinasoma76@gmail.com
02
Kushum Akter Soma
09303056
Kushum_soma@yahoo.com
03
Hero Akter
09303085
hiruakter@gmail.com
04
Bibi
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It is one of the most reputable Airline companies in the Asian continent and also in the other countries of the world. Emirates Airline is owned by the Dubai’s Government. Dubai is one of the fast growing cities in the Middle Eastern region. (Butler & Keller, 2000) The company was established in 1985 with two leased aircraft from a rudimentary airport. Emirates vision is to build and maintain the market leadership that looks beyond conventional track. Emirates provide an extensive network of services within the Middle East as well as to Africa, East Asia, South Asia, Australia, North America, Europe and South America. It operates an exclusively wide-bodied aircraft fleet, composed of three aircraft families: the Airbus A 330/A 340, Airbus A 380 and the Boeing 777. The local competitors for Emirates are the Etihad, Air Arabian, Gulf Airways and global competitors are British Airways, Singapore Airlines and the like.
2
1.2) Aims and Objectives of the Study : Aim:
To know about the strategic management.
Over 35 years ago, Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there, on time and at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. They were right (Southwest Airlines, 2004)!
United Airlines is a large internationally recognised airline serving over 300 destinations worldwide, making them the second largest in terms of just pure number of destinations. The airline operates within the private sector as a publicly listed company with the share price trading at $71.25 on February 1st, 2017. Founded in the 1930’s as Vamey Airlines, they have grown exponentially and are
Southwest Airlines Southwest is a major player in the airline industry, which employs nearly 35,000 individuals. According to an article, (Hollis, 2003), Southwest Airlines has taken a different approach to building interactively relationships with the company, with employees, and with its customers to ensure the success of the business. As a result, Southwest has sustained an enhanced growth and profitability when most airlines struggle to avoid bankruptcy. Fritz Petree, Senior Manager Career Development Services, states, “Southwest philosophy is to hire for attitude and train for skill” (Hollis, 2003, p. 2). Southwest has successfully launched Virtual
The political factor is the main role in the development of any company. Emirates play an active role in public international aviation policy analysis which has a key impact on the aviation industry. In addition emirates airline play a major role as well in in helping Dubai government achieving its objective of raise the city as a promote tourists destination. The political environment returns on how the government policies are made their regulation like, Current taxation policy, Future taxation policy the current and future political support, donation, exchequer, and
Currently 51.8% of United’s income is generated through its international fleet, and 48.2% is generated within the domestic market.[iv] United Airlines is headquartered in Elk Grove Township, Chicago and operates 3,568 daily departures from 31 countries, which includes 225 domestic and international cities. The firm’s main hubs are located in Los Angeles, San Francisco, Denver, Chicago, and Washington, D.C.
1.1 Product: At the point when Delta carrier changing their value, offering low airfares it pulls in clients toward them and afterward individuals initially favored that airline. Also, when aircraft give markdown on distinctive seasons it likewise draws in individuals. As indicated by the contextual investigation, aircraft known the moderateness of individuals and organization has numerous techniques; organization give most reduced conceivable charges to business explorers or relaxation voyagers in a basic straightforward manner. From the beginning, organization has altered expense on airfares regardless of the possibility that the traveler in plane is few or the high cost of flying a void plane
Delta Airways (DELTA) is the US’s largest airlines; it operates both internationally and domestically along with chartering air services for the carriage of passengers, cargo and mail. The airline flies to over 900 destinations globally and is considered to be a leader within the industry with almost 770 aircrafts in service. Starting back in 1924 as a crop dusting company down in Louisiana, merging with several airlines and rising through bankruptcy to become one of the strongest airlines in the business today.
The airline industry is greatly influenced by the the travel and tourism trends across the globe. The World Travel and Tourism Board states that the the level of tourism is likely to grow even as the years progress. The growth in the level of tourism is expected to grow at a level of 4.5 per cent annually. This is expected to continue upto 2017. Thus the organization should fully prepare it self and take over the tourism market.
In this report, I am going to be looking at British airways plc., how it began it operation its activities, the services it provides, its annual turnover, how it has grown over the few years, the comparison between its competitors and how management accounting can help it grow even better. This report will focus at a background of a chosen organisation, company analyses, cost structure strength and weakness and review it nature and how Management Accountant can supply information to assist the Management of British airways .
Kenya Airways Limited commonly known as Kenya Airways is Kenya's flag carrier and largest airline and is engaged in the operation of both international and domestic air services including carrying passengers, freight and mail as well as providing ancillary services. Their headquarters is in Embakasi, Nairobi while its main base is at the Jomo Kenyatta
The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable
Emirates Airline: Emirates is an air company established in Dubai, United Arab Emirates. The Emirates airline is a branch of The Emirates Group, which is completely held by the administration of Dubai's Investment Corporation of Dubai, His Highness Sheikh Ahmed bin Saeed Al-Maktoum is the Chairman and Main Policymaking of Emirates Airline & Group.
The company’s long-range mission is very much future-oriented that consists of “to become the number one aerospace company in the world and among the premier industrial concerns in terms of quality, profitability, and growth” (Boeing, 1995). The commercial airplane segment is involved “in developing, producing and marketing commercial jet aircraft and providing related support services, principally to the commercial airline industry worldwide” (Boeing segment information, 1998).
• Government blithe support: The Emirates Airline business model is one that is independent and self-sustainable. The airline doesn’t gain from reduced fuel rates or other monetary support from the government of Dubai. However the government offers remarkable support
One of the world’s top best airlines, Emirates is the largest as it is in middle