Emirates Airlines

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Assignment
On
Strategic Management
Of
Emirates Airlines
Course Title: Strategic Management Course No: 409

Submitted To: Tanvir M H Arif Associate Professor
Department of Finance & Banking.
University of Chittagong.

Submitted By:
Group:
B.B.A. (4th Year)-Mid Term
Session: 2008-2009
Department of Finance & Banking
University of Chittagong

Serial number
Name
ID
Email ID
01
Sakhina Khatoon
09303019
Sakinasoma76@gmail.com
02
Kushum Akter Soma
09303056
Kushum_soma@yahoo.com
03
Hero Akter
09303085
hiruakter@gmail.com
04
Bibi
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It is one of the most reputable Airline companies in the Asian continent and also in the other countries of the world. Emirates Airline is owned by the Dubai’s Government. Dubai is one of the fast growing cities in the Middle Eastern region. (Butler & Keller, 2000) The company was established in 1985 with two leased aircraft from a rudimentary airport. Emirates vision is to build and maintain the market leadership that looks beyond conventional track. Emirates provide an extensive network of services within the Middle East as well as to Africa, East Asia, South Asia, Australia, North America, Europe and South America. It operates an exclusively wide-bodied aircraft fleet, composed of three aircraft families: the Airbus A 330/A 340, Airbus A 380 and the Boeing 777. The local competitors for Emirates are the Etihad, Air Arabian, Gulf Airways and global competitors are British Airways, Singapore Airlines and the like.

2

1.2) Aims and Objectives of the Study : Aim:
To know about the strategic management.

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