Emirates Airlines: History And History Of Emirates Airlines

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Emirates Airlines
In 1985 Emirates Airlines was established by Dubai Government with just two aircrafts. Today Emirates has 83 aircrafts files to 78 destinations in 55 countries worldwide. It has a large number of cabin crews from 95 nationalities. It recently made an aircraft orders worth more than $ 26 billion for 45 Airbus A380, which makes the company the world's largest purchaser of Airbus's super-jumbo. (About Emirates)

Emirates Airlines recently becomes one of the fastest growing airlines and the fifth-most-profitable airline in the world. It has been growing by more than 20% a year since the last 17 years making a profit of $637 million in 2004-05.

Emirates Airlines is committed to achieve its mission, namely "offering consistently high-quality value-for-money service and to be the best airline on all of its routes". Accordingly, it is known as an innovative and customer-oriented provider of advanced services, such as offering personal entertainment system in all classes, 18 TV channels, 22 audio channels and online booking service which enables customers to
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SWOT analysis
. Flights cover almost the whole world
.High brand awareness “fly emirates“
.Strong financial position
.Strong backing of Dubai government
.High quality of service .Eco-efficient air craft engines .Emirates is a sponsor of numerous festivals and sporting events

.The on-board kitchens are the most eco-efficient in the world and they recycle more than 100 tonnes of paper.

- Weakness: .Difficulty to occupy U.S. Market .Doesn‘t cater to middle class and budget traveler
- Opportunities: .Increasing demand for air transportation .Low charges and fees at Dubai airport

- Threats:
.Competitor’s aggressive strategies. .Low cost carriers
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