east, the company operate flights from Dubai International Airport of over 3,000 flights every week (Keea Shila, 2013). Emirates fly to more than 180 destination, to 80 countries in the world. The airline was founded during 1985 by Ahmed Bin Saeed and began it services in aviation industry in mid-October in 1985 with only two jets. Over the years, the airline have been expanding, consisting of more than 130 aircrafts and over 50,000 employees who come from over 160 nationalities currently. Emirates had built up its Image along the years in terms of safety and its
Company History: British Airways PLC is the largest international airline in the world. It is based at Heathrow Airport in London, the busiest international airport in the world, and has a global flight network through such partners as USAir in the United States, Qantas in Australia, and TAT European Airlines in France. Via its own operations and those of its alliance partners, British Airways serves 95 million passengers a year using 441 airports in 86 countries and more than 1,000 planes.
Emirates Airlines If you have a glance at the top list of airlines, there are many airlines that have always coped to stay in the top because of many reasons. Though, they excel in almost all the services, there will be something unique that they always manage to provide to the travelers.
Case 1: Emirates Airlines Yaovi “Bri” Akakpo-04/15/2015 MGMT 4690, Professor Stewart University of Denver, Daniels College of Business Part I: Emirates Airlines, Present Situation Where Emirates Competes: Starting from humble beginnings to the international powerhouse it is today, Emirates Airlines is one of the most recognizable in the world. This is a direct result of the growth of its operations from a regional airline service focused to encompassing an international component. The company’s global headquarters is located in Dubai. In regards to industry standards, Emirates is young being in operation for just 28 years. Since then, it has grown to service 138 destinations globally, servicing 39.4 million customers, with an employment size of 48,000 (Figure 1, Appendix) and annual sales of $19.9 billion. One of its most dominant regions on the globe at the moment is the Middle East where it is the largest airline flying internationally 2,500 times in a given week.
The external environment:- There are many external factors that influence on emirates airline, which play an important term is airline those factors, are political, economic, social, technological, and legal factors. We will discuss each of them below through PEST analysis it is a useful tool that help to understand the industry situation as a whole.
Business Model of Emirates: Emirates business model is based on the following premises: • Labour cost economies: Emirates has a lean workforce and young fleet. This accounts for its extraordinary low cost and a strong cost-based competitive profile. The lean workforce further triggers and makes Emirates a leading low cost “no frills” airlines when compared to its competitors. Another reason which allows the airline to minimise overheads is its simple organizational structure.
American Airlines American Airlines Inc. initially known as American Airways was one of the largest airlines in the world creating job opportunities for more than 900,000 people and supporting close to 1,400 nonprofit organizations. It changed its name to American Airlines Inc. in 1934. American Airlines has gone through many stages during the past years; from being known as one of the largest airlines in the world to reaching bankruptcy. Even though the company is not seen and known to be “great” as it was, it is working on becoming successful and being great as it was once before.
Facts about Emirates Airline: 1st founded in 1985, and started its operation on 25-10-1985, 2nd Largest Airline in Middle East, 3rd It operates 3300 flights per week with 66725 Employees, 4th in 2017 Emirates mark esteem grows 17% to achieve US$7.7 billion, 5th Emirates aim to have over 320 aircraft by 2018.
Institution. • Emirates group Operates over than 2400 passenger fights per week from Dubai international airport to a05 cities in 62 countries across sic continents and has over than 50,000 employees. Cargo activities are undertaken by the Emirates Group's Emirates Sky Cargo division.
NATURE OF BUSINESS Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.
MARKETING MANAGEMENT GROUP ASSIGNMENT 1 CASE STUDY MARKETING EXCELLENCE EMIRATES Merketing Management 15th Edition Page : 81 CASE STUDY: EMIRATES 1. How has Emirates been able to build a strong brand in the competitive airlines industry worldwide? The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer
east, the company operate flights from Dubai International Airport of over 3,000 flights every week (Keea Shila, 2013). Emirates fly to more than 180 destination, to 80 countries in the world. The airline was founded during 1985 by Ahmed Bin Saeed and began it services in aviation industry in mid-October in 1985 with only two jets. Over the years, the airline have been expanding, consisting of more than 130 aircrafts and over 50,000 employees who come from over 160 nationalities currently. Emirates had built up its Image along the years in terms of safety and its
Delta Airlines came out on top with the highest revenue per employee and United Airlines with a close second. This shows that these three companies are staying relatively competitive with their productivity.
One of the world’s most competitive and prominent industries is the airlines industry. It generates huge amounts of income as well as employment each year. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc.
Etihad Airline was very popular of the flag hauler in the UAE in September 2005 through Royal Decree delivered by Sheikh Khalifa. It is basically on paid amount of $ 600 million. The provided to service of drove by the flight to Al Ain on 6 December 2004. In during December 2004, Etihad airline was launching basic set-ups by the launch of facilities to Beirut capital of Lebanon. It is a formulation of Etihad airways, Gulf Air was the first invention at Abu Dhabi Airport. It is co-owner of Airways in Bahrain. Etihad air is one of the second largest airways among their UAE flights. One of the best numbers of name is Emirates Airline. It is main office located in khalifah a city of Abu Dhabi. This office beside international airport of an Emirate. The Etihad airway was originated by Prince of Abu Dhabi, Etihad airline was begun on September 2003 by the Abu Dhabi monarch.