Emirates Airlines: History And History Of Emirates Airlines

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Emirates Airlines
History
In 1985 Emirates Airlines was established by Dubai Government with just two aircrafts. Today Emirates has 83 aircrafts files to 78 destinations in 55 countries worldwide. It has a large number of cabin crews from 95 nationalities. It recently made an aircraft orders worth more than $ 26 billion for 45 Airbus A380, which makes the company the world's largest purchaser of Airbus's super-jumbo. (About Emirates)

Emirates Airlines recently becomes one of the fastest growing airlines and the fifth-most-profitable airline in the world. It has been growing by more than 20% a year since the last 17 years making a profit of $637 million in 2004-05.

Emirates Airlines is committed to achieve its mission, namely "offering consistently high-quality value-for-money service and to be the best airline on all of its routes". Accordingly, it is known as an innovative and customer-oriented provider of advanced services, such as offering personal entertainment system in all classes, 18 TV channels, 22 audio channels and online booking service which enables customers to
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SWOT analysis
Strengths:
. Flights cover almost the whole world
.High brand awareness “fly emirates“
.Strong financial position
.Strong backing of Dubai government
.High quality of service .Eco-efficient air craft engines .Emirates is a sponsor of numerous festivals and sporting events

.The on-board kitchens are the most eco-efficient in the world and they recycle more than 100 tonnes of paper.

- Weakness: .Difficulty to occupy U.S. Market .Doesn‘t cater to middle class and budget traveler
- Opportunities: .Increasing demand for air transportation .Low charges and fees at Dubai airport

- Threats:
.Competitor’s aggressive strategies. .Low cost carriers
Competitors

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