Emirates Introduction

This first strategy calls for the creation of more sales without changing the original product, which can achieved through the four P’s of marketing. The next strategy, market development, allows the supplier to find new markets for their current products by using demographic markets to see where the greatest revenue will be based on the target group you are selling to (seniors, teens, etc.). Product development is the next strategy which focuses on new products the modification of current products. This strategy is rather important as without evolving products to meet the ever changing needs of current and potential companies can see a loss in sales and would limit their ability to be competitive in the market. The final strategy is diversification. This strategy calls for companies to attain current or new businesses allowing them to “diversify” their offerings and break into new markets.

Product development this strategy entails finding new markets for existing products. Market research and further segmentation of markets helps to identify new groups of customers. An example for Nike is producing a new winter line or a new product or material such as Dri-fit.

Emirates were indeed a global success story in business world as well as aviation industry. Within a short tenure of two and half decades Emirates established it is

In my opinion the most important challenges that the airline industry has to deal with are the volatility caused by air plane accidents or terror attacks, the economic crisis and the competition from low cost airlines. Firstly , some terror attacks could have a significant decrease in the demand for air trips. For example after the attacks of the September 11,2001 the flights in U.S.A. were decreased more than 20 percent and despite this, most of the planes travelled with half of their passengers capacity ( Raymond et al., 2003, p.178). Secondly, the world economic crisis has forced the companies to adjust the cost of fares , therefore and their earnings. Finally the low cost airlines had managed

The market development involves expanding into new markets with existing products. This strategy is used by most organizations while thinking of expanding their business because it is low in risk since it requires little capital investment. There are many possible approaches such as follows:

United Airlines is among the largest airline in the world. Its origin can be traced back to Varney Airlines which was founded in 1926. The company underwent several transformations and today, it boasts of a 691 mainline operating fleet and close to 84,000 employees. In 2014, the carrier hosted 138 million passengers. In 2015, they have received 8 awards among them the Candidates Choice Award, Landmark award, Award for Excellence in advanced Biofuels, Pro Patricia award and Digital Edge 25 award.

American Airlines Group (AAG) vision is to become the largest and most profitable airline in the world. In 2013 a merger with U.S. Airways was announced and that vision can now become possible. The merger has opened many doors and provides an extensive operational network. They are committed in providing the highest quality service to every individual in the world. American Airlines provides continuous efforts of modernization of their fleets as well as maintaining a position as the largest air carrier in the world. Even with the competition intensifying, there are continuous efforts to distinguish themselves by offering three levels of flying class services. With the different types of flying classes, American Airlines Group

American Airlines is the world’s largest legacy airline (Taube, 2014), operating nearly 6,700 flights daily to 350 destinations across 50 countries (American Airlines, 2017). American Airlines operates out of 10 main hubs and numerous spoke cities throughout the United States and Internationally. American Airlines business model is aimed at the premium customer market of business and international travelers as well as leisure travelers who want to enjoy the flying experience and the comforts of flying. American Airlines offers main cabin and first class (for transcontinental flights) and business class (short-distance international flights) structures for their flights. On long distance international flights, flagship first and flagship business classes are offered for “elevated” and “personalized” experiences.

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

Emirates Airline comes in the top of the curve for using mobile phone in flight to make it easy to stay connected to family, friends and colleagues on the ground by send and receive calls, sms and emails.

Emirates also create a global competitive advantage when they recruit 52,000 people from 162 different countries which make them seen as global company that operates in Dubai. This move helps them to show that they are the company with multinationals values and operated worldwide instead of focusing on routes in the Middle East. In addition, Emirates also employs multi-national crew to cater with the expansion of new destinations and demands of its passengers which covers more than 142 destinations in 80 countries.

Facts about Emirates Airline: 1st founded in 1985, and started its operation on 25-10-1985, 2nd Largest Airline in Middle East, 3rd It operates 3300 flights per week with 66725 Employees, 4th in 2017 Emirates mark esteem grows 17% to achieve US$7.7 billion, 5th Emirates aim to have over 320 aircraft by 2018.

• Government blithe support: The Emirates Airline business model is one that is independent and self-sustainable. The airline doesn’t gain from reduced fuel rates or other monetary support from the government of Dubai. However the government offers remarkable support

Qatar Airline’s goal is making the airline become the customer’s choice, offering the flight that customers want, and flying to the destination the

Even though it may not reduce cost as much, advance technology does improve Emirates operations. After much innovations of 21st century technology, Emirates establish its first A380 airbus fleet in 2010 and still expanding. Not only it accommodate a huge number of passengers, the plane, but it also uses Biofuel and quieter noise volume with thrust reversal engines, giving its passengers great flight experience.