Emotional Analysis Of Dodge Ram Trucks

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

Dodge Ram Trucks, a division of the Chrysler Group created in 2009, focused on the public needs with the pickup truck. In a male-dominated truck industry, approximately 11% of pickup trucks in the United States are registered to females. With such a small number of percentage of women truck owners, Ram debuted a television advertisement. In 2015, during the 141st Kentucky Derby to appeal to female buyers. By doing so, they inspired women to break the stereotypes, specifically the male-dominated truck industry. Through its carefully incorporated narration, Ram appeals to the courage of women through aural and visual techniques and utilizes specific examples of females, who overcame obstacles in their profession, to provide further inspiration and create a valuable rhetorical commercial.

The Farmland film is a documentary that is narrated by farmers itself describing the love and passion they had into the farmer’s life. Many of them come to be second generation of farmers that their main focus is to continue the legacy, time, and effort put in to their farms, by fighting the odds, and tight moments. They produce food, (vegetables, cattle, hogs, chickens, and cattle feed) that is a procedure of not always is has a positive outcome. They depend a lot into the state of the soil, machinery, weather, and market to be able to make a profit of their efforts, to be able to start again the next year.

Two percent of the workforces in America work in the agriculture division. The American farmer feeds one hundred fifty-five people a year worldwide. Ninety-seven percent of U.S. farms are operated by families. Twenty-two million farms dot the American landscape. This is the power of two percent. (Pinterest, unknown). In the “God Made a Farmer” commercial done by Dodge uses an effective combination of ethos, pathos, and logos. “God Made a Farmer” is effective for viewers who have a connection to any agricultural aspect because of its strong use of pathos. However, knowing how hard a farmers life is; is not the only way this commercial is effective. It uses logos to describe the challenging days and responsibilities farmer’s hold. Also having Paul Harvey narrate the commercial is a great example of ethos.

The United States require every driver to have car insurance in order to drive legally in the United States. The problem, however, is choosing the right one. Two of the major companies today are Allstate and State Farm. In the Allstate commercial, a man portrays “Mayhem” to show drivers the risks they experience while driving on the road. The man says he is modeling a blind spot, explaining that drivers may not see what hides in them, resulting in an accident. In the State Farm commercial, two situations are on display, one of which a teenage girl getting her first car, and the other a grown man getting his car broken into, demonstrating that State Farm is there for everyone. To endorse their product effectively, both of these brands apply pathos, ethos, and logos to their commercials.

America’s automobile corporations aim to satisfy the luxury, desire, and needs of the American consumers. They can accomplish this by demonstrating American traits resembling those of the typical American spirit or with relations to the concept of the frontier. In order to do this, an advertisement published by The Courtesy Way Auto dealership in Phoenix Arizona, showcased a 2014 Chevrolet Silverado LTZ. The advertisement illustrates a trail surrounded by green pine trees, bushes, rocks, grasses that convey the wilderness in the image. In the distance there is a humbled rustic cabin lying at the peak of hill. Centered between two large rocks, stands the red and chrome pick-up truck. Right above the product is the words “2014 Chevrolet Silverado”,

As the commercial began, it featured a common image and setting that portrays the lack of development and modernization in the South. For example, the broken old white truck and the lack of roads show the remoteness of the southern region. Furthermore, the bare forest signified that lack of development that can be seen in many urban areas. They were surrounded by torn tents and clothes hanging off a tree branch. This further

The ad “Official Ram Trucks Super Bowl Commercial 'Farmer'” is appealing to hardworking blue collar men and women. However, the price of the actual truck being presented is not necessarily within a reasonable range for this demographic. I don't necessarily think they are selling the truck as well as they are selling good values. Family, religion, and hard work are all being presented in this ad. The other three ads are not effective in selling the product to me personally. Though I can see the appeal of the V20 Vodka: Phone and OCB: Stick it Up ads to men, I do not think presenting pictures of flirtatious or half naked women will make the product sell faster.

This ad is about Dixie pepper plates, what it is selling is the strength and toughness of the paper plates. This ad is persuasive because it is using a family man to show his strength when carrying the plates and a son who is looking up at his father and showing his muscles as if admiring the strength of his father and wanting to be as strong as his dad. The advertisement that sells the product Dixie is effective because of its rhetorical appeals, persuasive techniques, and logical fallacies such as, sex appeal, individuality. It shows logos that the plates are strong, it shows ethos because Dixie plates have can hold a lot, and it shows pathos showing a family man with his family getting ready to eat. This creates the appeal to men, that being a businessman and

From there, the beauty and elegance of the speech portray the livelihood of an average farmer in the most respectful, accurate, and positive way. Through the incorporation of many analogies, Harvey was able to encapsulate the struggles and harsh reality, which many agricultural producers face. For many viewers, this commercial would be the first time they ever heard of or thought about these challenging obstacles. Harvey especially exemplified the resilience and determination of farmers and ranchers by uttering “I need somebody willing to sit up all night with a newborn colt. And watch it die. Then dry his eyes and say, maybe next year.” This commercial was able to personify the American farmer and relay a sense of gratification and appreciation to consumers across the nation. The “So God Made a Farmer” commercial appealed to all types of audiences, but seemed to connect the best with urban consumers by highlighting things from the agricultural industry they have not heard

One of the most powerful images in this commercial is the flooded neon ‘America’ sign that appears in the introduction of the commercial. This represents the misfortune and despair amongst our country as a result of Hurricane Katrina. The optimistic tone that Walt Whitman portrays in his opening sentence to the commercial that follows this image, brings out an uplifting emotion to the viewer, illustrating hope for our nation in these tragic

Lincoln has come out with a series of commercials starring Matthew McConauhey who because of his smooth southern accent can make you feel very comforting in anything that he says. I am going to analyze a Lincoln commercial that is trying to show that they’re car is very environmentally friendly but are playing it off like it’s a by-product of making a nice car this is not true and through a series of arguments I will show you that. This commercial uses

The Chevy Silverado 1500 advertisement appeared in 2015. Chevrolet seeks to sell their 2015 Silverado truck to a primarily male audience by emphasizing their durability and relating to common men. For a long time Chevrolet has had pride in the toughness of its vehicles and has a sense of achievement in adding a luxuries look to their vehicles. Chevrolet emphasis on the durability of the Silverado through the use of the outdoors and terrain. The truck's dependability is both implied and stated, appealing to the logos of interested consumers.

There are five companies just in the United States over 100 years old, and more than 10 European companies. They never present facts or evidences about the progress that Dodge get over these years, comparative ranking, and what made it especial and wise comparing to other 100 years old companies. The only written message displayed in the end of the commercial was, in addition to its caption, “You learn a lot in 100 years. Here’s to the next 100. Dodge born 1914.” According to Wikipedia, Fiat Chrysler Automobiles, Dodge’s parent company, fell behind General Motors and Ford, two of 100 years old American companies, in rank of manufacturers by production in 2013. Without supporting logos, this advertisement exploited pure pathos by collecting a group of elders and show their enthusiasm popped up when it presented 2015 Dodge Challenger 392 Shaker edition driven by one of

Even if these advertisements do not cause some people to immediately go out and by the products, “commercial images linger in their minds, leaving shadowforms that shape perception and experience.” (Yehnert 4) This idea is portrayed in White Noise when Jack and Murray go visit the Most Photographed Barn in America. (DeLillo 12-13) The image mediates everything, for the barn would be nothing special at all without the advertised title of “the most photographed”. Knowing this about the barn, viewing it becomes “a new way of seeing and being”. (Yehnert 4) Murray seems to be one of the only characters in the book that truly realizes and appreciates this phenomenon and points out that once you’ve seen the advertisements for the barn it becomes impossible to actually see the barn itself. These images referring to