Emotional Analysis Of KFC

Within any advertisement, there is always a struggle of appealing to the right people and drawing an adequate quantity of customers to a product. In this case, the Snickers company appeals to really everyone. Both men and women can watch this

This commercial uses kairos to reach a large audience. During the Super Bowl, thousands upon thousands of people are tuned in to watch. During time outs and other breaks, commercials are aired to fill in the time. This is a great time for companies to take advantage of the plethora of viewers. This commercial is aimed towards both men and women that are in their mid-twenties to mid-thirties. The Super Bowl audience is largely composed of men and women

As we are all aware of, KCF is a fast food restaurant that specialises in fried chicken and its headquarters is located in Louisville in USA. It is considered the world’s second largest restaurant chain after McDonalds with 18,875 outlets in more than 110 countries and territories as of December 2013, but it is the world’s most popular chicken restaurant. KCF was founded by Harland sanders in the year of 1930. Its first franchise company was opened in Utah in 1952. After the first franchise was opened, KFC started expanding rapidly world-wide, this created a brand image for the company, and their logo became popular and was easily recognised by its external stakeholders. Its strap-line (finger lickin good) defines the deliciousness of their chicken.

This is shown by them starting the commercial out like an action movie and the big fight scene between the spy and the bad guy.

Within the advertisement they broadcast systemically reenforced and exaggerated a large number of stereotypes about both men and women. Some may wonder, however, how this really effects everyday life. If someone sees so many ads in a day what is one more, one that is just a bit more sexist than the typical beer ad. While this it is true that the average person is overstimulated by the number of ads as it is there is still something to be said for the content of the ads. Even if a person doesn’t mentally acknowledge them the brain still notes them and stores them in the brain. If time after time one sees women in the submissive role or treated as objects, chances are they will start subconsciously believing it. On the other hand if men are constantly portrayed as stupid and hormone driven then that bias will start to seep into reality. There are also significant moral issues with this ad, if time after time women are portrayed simply as a visual feast it changes how they will be treated for the rest of their lives. Next time they walk down the street theres a chance a man may catcall her, acknowledging the fact that she was in some way appealing to him. He doesn’t do this because she is smart, funny or kind he does this simply because he was pleased by her appearance and may even think he is complementing her. However, by doing this he reenforces what the media has

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Throughout the commercial, pathos is made evident from the very beginning with the scenes of dark clouds, which then slow music is softly played in the background, with a mix of wind blowing from the scene in the mountains. Next, scenes of nature and cultural landmarks appear one

Stereotyping is something that occurs daily. This occurs frequently in television advertisements. Many of these stereotypes are involving gender and gender roles. This can affect the way perceive others and view themselves. People may see advertisements and not realize gender roles are implied. These gender stereotypes have been occurring in television and advertisements since the 1970’s.

Have you ever looked deeper into an ad than just what they are selling? Pick a brand and look up their different ads. You will probably notice they are stereotypical whether that be dealing with gender race or wealth. If you look at products that are trying to grab children's attention they will probably be the colors pink or purple for girls and blue and green for boys. If the advertisement is trying to attract men, they will probably have an attractive woman in the add. If the advertisement is trying to attract women, they will probably have an attractive man or a beautiful, perfect looking woman. Some ads could even be considered degrading. DJ Trotters, Sex on the Beach advertisement is stereotypical towards gender. A bottle of this alcohol sells for about seven dollars (DJ Trotters Sex-On…). This low price aligns with the ad in the fact that the two people in the ad do not look upper class. The look like two average people. The DJ Trotters ad is stereotypical in the way it portrays the man and the woman, the advertisement is selling off of sex appeal, and is degrading in the way they are showing the woman as someone who needs to be at the man's service.

They also played a song that sang "I can't live without you" as the dogs were running through the field. The commercial was

The first KFC was opened in Tiananmen Square, China 1987; it struggled as western food was unknown to the east. This was still a very conservative nation, not prepared for the “Fast Food” takeover. The restaurant did pretty well, but grew slowly. The Harvard business review, stated that “in 1992 the Chinese government granted foreign companies greater access to markets, KFC China’s managers gradually developed the blueprint that would transform the chain.” (Yums' China, 2017) Although they have done well for themselves they struggled, as growth was steady but slow and their customer base was shrinking. “In November 2016 Yum China Holdings, Inc. became a licensee of Yum brands in Mainland China; they have exclusive rights to KFC.” (Yums' China, 2017) Yum controls approximately 7,300 restaurants and more than 400,000 employees in more than 1, 100 cities. YUMS generated over $8bln in sales in 2015.

Commercials also affect the mentality of young children. In every commercial advertising toys demonstrates how cars are for boys and dolls are for girls. There are always commercials about girls playing with a toy house, cooking appliance, or a beautiful barbie doll. Additionally, there are commercials about boys playing with action figures, cars, and sports. In the article “Care Bears vs. Transformers: Gender Stereotypes in Advertisements” Dr. Monica Brasted mentions her experience at a fast food restaurant with her daughter. In her daughter’s happy meal she received a carebear, when her daughter wanted a transformer. The cashier assumed since she was a girl she would like a carebear rather than a transformer. This demonstrates how society believes there are specific toys made for each gender and only that gender can play with it. Brasted stated “Research indicates that the media, particularly advertising, has played a role in the perpetuation of gender stereotypes in our culture.” Basically, Brasted is proving the point that many commercials have shown gender roles and have influences in young kids. All these commercials in their own perspective show how it is okay for a woman and men to abide to these rules society has created.

The commercial is targeting a large audience of adults and teens. Most individuals in these two groups are often busy, having little time to make or choose healthy food. Younger children often look to adults and would not be old enough to understand the message being conveyed. For this reason, the commercial uses a central character that audience can relate to, a working woman that is constantly on the go. Her action and surroundings reflect common places a person would go to and the people they are surrounded by.

KFC is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. KFC was founded by Harland Sander in year 1930 and went on to franchising in 1952.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.