Emotional and Rational Appeals

A total of 59 participants took part in this experiment. They were split into two independent experimental groups, one being the control group, and the other the experimental group. There were 30 participants in the control group, and 29 participants in the experimental group. The male to female ratio was fairly equal with

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

A researcher has designed a study to test the effects of different types of individual psycho-therapy on people's levels of anxiety. She has randomly placed people into one of three groups: a behavioral treatment group, a psycho-dynamic treatment group, or a no-treatment control group. She then measures people's level of anxiety after the treatment.

Modes of persuasion are rhetorical appeals used in writing to persuade an audience (Worthington 58). The rhetoric appeals are divided into three categories; ethos, pathos and logos. Writers and speakers alike must have the ability to use the three appeals within a text to persuade a particular audience. Ethos refers to the author’s or writer’s credibility. The writer or the author has to establish his or her credibility for the audience to consider his or her views. Pathos is appealing through the audience’s emotions. As an author or speaker, it is important to create a certain sense of curiosity and imagination in the audience’s minds in order to have them identify with the speech’s or text sentiments. Logos is the most important of the three

They were 67 participants in study 1 and they were students from the Princeton University subject pool, there was an equal amount of men and women in the study and 1 unknown. Also, 2 of the participants were excluded from the study, 1 because he was already exposed to the experiment material and the other

experiment. The researchers told the participants that the study was only for 6 months, but in

The compiled data was used to form population A of the experiment, while population B was predetermined and provided by the instructor. Research was conducted using primary sources and data collected in order to locate evidence supporting the hypotheses.

There were three group variables, which consisted of a two-person group (the real subject and the subject who would have the “seizure”). Three-person group (real subject, subject who would have a “seizure” and a confederate voice) and a size-person group (real subject, subject who would have a “seizure” and four confederates.) The subjects were given six minutes to respond to the emergency. If the subject did not come out to retrieve the research assistant from the hall the experiment was terminated after six minutes and the subject was debriefed.

Persuasion relies on the first two appeals, pathos and ethos, while argument appeals to straightforward logic.

When studying fear appeals one research article noted that it was most effective when the threat component preceded the recommendation component. The rise or increase aspect suggests persuasion is a function of the magnitude of the difference between baseline fear and peak fear. The peak aspect highlights the level of fear aroused regardless of the individual’s state of fear prior to the message. The decrease aspect implies the possibility that it is the degree to which fear is reduced, presuming that it is first aroused, that determines persuasion (Dillard & Anderson, 2004). The study tested a person’s positive BIS correlation associated with a premessage of fear as well as its increase and peak. BAS, however, is unrelated to all parts of

The subjects of the experimental study performed were 14 firefighters who were attendees at the Fire Academy. They were all volunteers and met the requirements to be subjects, including having no medical issues that could affect or be affected by the test and being in good physical health with no injuries. Each subject was cleared by physicians to be participants in the experiment and all agreed for information about the study to be released.

Persuasion, like painting which requires sundry techniques in brushstroke and application, is a skill involving numerous methods, including emotional appeals, logical appeals, or a mixture of both. However, as thinking necessitates more work than feeling, many devices of persuasion manipulate their primary selling points to appeal to one’s emotions. Yet, these emotional appeals may or may not qualify as a legitimate form of persuasion. With the object of persuasion being to convince another, it is reasonable to use appeals to emotion to convince one’s audience; a robust argument contains complementary elements of reason and emotion. However, emotional appeals reach a point of illegitimacy when harm is intentionally caused and reality is

This experience consisted of 20 subjects from Woden plaza varying of age and gender. It also included one student who was going to conduct the experiment.

Nevertheless, this experiment was appropriate. Throughout the process, participants are exposed to various indications about the intensity of the experiment. If the question about

The experiment performed was Experiment IV: Fluid Flow Meters and Tray Hydraullics. The group was composed of Alex Long, Khanh Ho, Tricia Heitmann and myself. The first day of