Employability of Marketing Graduates

One of four research methods included under the descriptive-oriented research strategy is the Survey Research Method. It is operationally defined as a research method characterized by several principal

The methodology was described with the data collection method. Quantitative and qualitative questionnaire which consisted of closed questions with a choice of fixed answers and free text to enhance qualitative data were sent out in the form of mailshot, followed by telephone call to non-respondents and it was repeated for more wider sample results to gain more evidence to reduce bias (Parahoo, 2006).

This section of the article shall address the approach used in the case study, providing explanations of the preferred research method, sample details, variables under examination, data collection

The data was collected with certain procedures. Initially, comprehend the research topic and objective, secondly, sketch the interview question by following the guidelines provided on QUT Blackboard as framework of the research. Subsequently, record and conduct the interview with qualified respondent. Then transcribed the interview conservation and uploaded to the online survey system. Lastly, download three other transcripts from class database of interview transcript.

The sample size of this survey consists of 603 complete surveys completed by stakeholders. The researchers in this study analyzed the data by comparing the 603 complete surveys in 2013 to 228 surveys completed

The selected theories and concepts for this research will be used in designing the questions and setting the measures for the questionnaire and the interviews as well. In addition, the theories and behavioral models will be used in analyzing and better understand the data obtained and in setting up the results of the research.

In order to have a successful business, you need two things. A product, and sales skills. Marketing focuses on the latter, specializing in the packaging and advertising of a product or service. Marketing is one of the fastest growing industries in the business world, with the average company inbound marketing budget going up by 49%. In the age of social media, marketing is more important than ever. Those interested in going into the marketing field must be ready for some struggles, as it can get highly competitive. With the large opportunity for growth in this field, extensive salary, and opportunities offered, this job can be perfect for those searching excitement, fast-paced jobs with plenty of room for meeting

The contents of this chapter contains the research methodology of the project. As such, within this chapter the outline of the research strategy, the research method, the research approach, the data collection methods, sample selection, the form of data analysis, any ethical considerations and the research limitations are discussed.

This chapter comprises the research design, population, data collection, data analysis and data validity and reliability. It highlights on the research design and methodology of the research study used in gathering information, how it was designed and represented. Additionally, it illustrates the area of examination relative to those interviewed. Furthermore, it demonstrates why the Kumasi metropolis was chosen, literature source, data collection techniques, research purpose and data analysis. We therefore analyzed the information received from Small and medium scale enterprises in the Kumasi metropolis. This involves the methods and procedures that enabled us in identifying the sources of data, sampling methods and design, data analysis, interpretation

The research design used in the study was a descriptive research of the survey type and respondents were determined through multi-stage sampling techniques. The sample which was selected through simple random sampling techniques was made up of one thousand, five hundred and eighty one (1581) university undergraduates of between the age of 14 and 24 years old. This consisted of 750 males and 831 females with 265 from each of the six universities in the three selected states in Southwest Nigeria.

In survey method research, participants answer questions administered through interviews or questionnaires. After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend.

The methodology of the research is qualitative hence secondary resources such books, reference materials, on line articles on BI, IT journals on PDF served as the basis of discussion. Five people were also interviewed to solicit their personal views

This chapter will outline the research design and methodology proposed to be followed. First, the overall research design will be justified. Next, the independent and dependent variables will be

Furthermore we want to thank all the Scientist and students with whom we did all the project work and experienced great things together.

In general, there are several methods for data collection and the different data collection methods provided its own advantages and disadvantages (Sekaran 2003, p. 223). For carrying out the data collection, the appropriate methods should be applied. In the research, the data collection could be done through the interview, for example, face-to-face and telephone interview. To collect the data by using interview technique, the questionnaire is commonly employed as the instrument for gathering data, the questionnaire could be able to distribute by mail or electronic mail. In addition, the data collection could be conducted by observation of individuals with or without audio or video recording. Before choosing the methods for data collection the expertise of the researcher, the degree of accuracy required, time and resources must be taken into consideration. Thus,