Employability of Marketing Graduates

To select the most effective and relevant research design, the team used a so called “Research Onion” (Saunders, Lewis and Thornhill, Research Methods for Business Students, page 83, year 2015). As the most suitable research design for this project we selected the non-experimental because it can be carried out in natural environment and survey is one example of this type

The methodology was described with the data collection method. Quantitative and qualitative questionnaire which consisted of closed questions with a choice of fixed answers and free text to enhance qualitative data were sent out in the form of mailshot, followed by telephone call to non-respondents and it was repeated for more wider sample results to gain more evidence to reduce bias (Parahoo, 2006).

RESEARCH METHODOLOGY This section of the article shall address the approach used in the case study, providing explanations of the preferred research method, sample details, variables under examination, data collection

The categories used to organize research were the questioning, data design, data collection, and data analyzing method. These methods all oblige one another to help express and develop the knowledge of this analysis. The question method is used towards the content o f research and whether or not the purpose of the research is clear. The data design and data collection methods assist with the structure and information process of the research. The previous two methods guide the data analysis method which breaks down the exploration of the research for this paper. These established methods serves as a n effective advantage in forming research no matter the case, argument, or

2.3 Data collection and framework, and analytical considerations The data was collected with certain procedures. Initially, comprehend the research topic and objective, secondly, sketch the interview question by following the guidelines provided on QUT Blackboard as framework of the research. Subsequently, record and conduct the interview with qualified respondent. Then transcribed the interview conservation and uploaded to the online survey system. Lastly, download three other transcripts from class database of interview transcript.

The selected theories and concepts for this research will be used in designing the questions and setting the measures for the questionnaire and the interviews as well. In addition, the theories and behavioral models will be used in analyzing and better understand the data obtained and in setting up the results of the research.

The contents of this chapter contains the research methodology of the project. As such, within this chapter the outline of the research strategy, the research method, the research approach, the data collection methods, sample selection, the form of data analysis, any ethical considerations and the research limitations are discussed.

RESEARCH METHODOLOGY 3.1. Introduction This part will presents the details of the research design and methodology that use to conduct the study and it will includes: research design, population and sampling techniques, data source and data collection methods and finally research procedures and data analysis methods will be presented.

Both qualitative and quantitative data analysis approaches will be used in this research. Quantitative data analysis will be used to analyze the numerical data whereas qualitative data analysis will be used to analyze trends and relationships between the data and views of the participants obtained from the interviews and the questionnaires.

Overview: This section explains the research philosophy, the literature survey for this research, data collection technique, data analysis approach and the overall process of the research. It started by gather the general insights that were relevant to the research; derived the information into a research topic; brief explanation about how

Assignment 6 Introduction There are several research approaches available for researchers to choose. Therefore, it is essential that researchers choose the best research approach for their problem statement and purpose. The purpose of this paper is to develop three hypothetical research approaches, compare, and contrast the three research approaches. The three approaches chosen are the case study approach, survey research approach, and the ex post facto approach.

This chapter comprises the research design, population, data collection, data analysis and data validity and reliability. It highlights on the research design and methodology of the research study used in gathering information, how it was designed and represented. Additionally, it illustrates the area of examination relative to those interviewed. Furthermore, it demonstrates why the Kumasi metropolis was chosen, literature source, data collection techniques, research purpose and data analysis. We therefore analyzed the information received from Small and medium scale enterprises in the Kumasi metropolis. This involves the methods and procedures that enabled us in identifying the sources of data, sampling methods and design, data analysis, interpretation

3.4 Data Collection In general, there are several methods for data collection and the different data collection methods provided its own advantages and disadvantages (Sekaran 2003, p. 223). For carrying out the data collection, the appropriate methods should be applied. In the research, the data collection could be done through the

~Survey Method In survey method research, participants answer questions administered through interviews or questionnaires. After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend.

1.7. NEW CHALANGES 1.8. PLAYERS IN THE INDUSTRY 1.9. COMPETITORS INFORMATION 1.10. SWOT ANALYSIS | 24810101317182021 | 2. | RESEARCH METHODOLOGY2.1. STATEMENT OF THE PROBLEM2.2. OBJECTIVES & SCOPE OF THE STUDY2.3. MANAGERIAL USEFULLNESS2.4. TYPE OF RESEARCH & RESEARCH DESIGN2.5. DATA COLLECTION METHOD2.6. LIMITATIONS OF STUDY