Employability of Marketing Graduates

5004 Words21 Pages
TABLE OF CONTENTS Page
I. ACKNOWLEDEGEMENT 2
II. EXECUTIVE SUMMARY 3
III. INTRODUCTION 4
IV. OBJECTIVES 5
V. METHODOLOGY 6
VI. SCOPE OF THE STUDY 7
VII. DEFINITION OF TERMS 8
VIII. RESULTS: THE QUESTIONS ANSWERED 12
Phase 1: Research Phase 12
Phase 2: Practicability over other business courses 16
Phase 3: Career Sustainability 17
Phase 4: Over All Feasibility 20
IX. GRAPHICAL/TABULAR RESULT AND
ANALYSIS AND INTERPRETATION 20
X. CONCLUSION 39
XI. RECOMMENDATION 40
XII. APPENDICES

I. ACKNOWLEDEGEMENT
We would like to express our deepest gratitude and thanks to our professor Mr. Roman S. Asiño for his patience and
…show more content…
IV. Objectives

To determine the viability of Bachelor of Science in Marketing Management in the industry.

To identify the employability skills needed, as provided by the employers.

To provide recommendations to enhance the program to meet the demand in the corporate world.

To determine the perspective of different companies when it comes to different universities/colleges.

V. PROJECT METHODOLOGY A descriptive research methodology was used for this study. A survey was designed. The term ‘Survey’ is commonly applied to a research methodology designed to collect data from a specific population or a sample from that population and typically utilizes a questionnaire. For this study, ten companies in Muntinlupa City were identified and given the survey questionnaire. The stages in the study are:
1. Determine the purpose, objectives and the output required.
2. Determine the Question Response Format. Open and close-ended questions were used.
3. Design twenty questions to be answered by the respondents.
4. Establish Questionnaire Flow and Layout.
5. Evaluate the Questionnaire.
6. Obtain approval of all relevant parties.
7. Pre-test and Revise.
8. Prepare Final Questionnaire Copy.
9. Identify ten companies within Muntinlupa City through Business Permit and Licensing Office.
Get Access