TABLE OF CONTENTS Page
I. ACKNOWLEDEGEMENT 2
II. EXECUTIVE SUMMARY 3
III. INTRODUCTION 4
IV. OBJECTIVES 5
V. METHODOLOGY 6
VI. SCOPE OF THE STUDY 7
VII. DEFINITION OF TERMS 8
VIII. RESULTS: THE QUESTIONS ANSWERED 12
Phase 1: Research Phase 12
Phase 2: Practicability over other business courses 16
Phase 3: Career Sustainability 17
Phase 4: Over All Feasibility 20
IX. GRAPHICAL/TABULAR RESULT AND
ANALYSIS AND INTERPRETATION 20
X. CONCLUSION 39
XI. RECOMMENDATION 40
XII. APPENDICES
I. ACKNOWLEDEGEMENT
We would like to express our deepest gratitude and thanks to our professor Mr. Roman S. Asiño for his patience and
…show more content…
IV. Objectives
To determine the viability of Bachelor of Science in Marketing Management in the industry.
To identify the employability skills needed, as provided by the employers.
To provide recommendations to enhance the program to meet the demand in the corporate world.
To determine the perspective of different companies when it comes to different universities/colleges.
V. PROJECT METHODOLOGY A descriptive research methodology was used for this study. A survey was designed. The term ‘Survey’ is commonly applied to a research methodology designed to collect data from a specific population or a sample from that population and typically utilizes a questionnaire. For this study, ten companies in Muntinlupa City were identified and given the survey questionnaire. The stages in the study are:
1. Determine the purpose, objectives and the output required.
2. Determine the Question Response Format. Open and close-ended questions were used.
3. Design twenty questions to be answered by the respondents.
4. Establish Questionnaire Flow and Layout.
5. Evaluate the Questionnaire.
6. Obtain approval of all relevant parties.
7. Pre-test and Revise.
8. Prepare Final Questionnaire Copy.
9. Identify ten companies within Muntinlupa City through Business Permit and Licensing Office.
The methodology was described with the data collection method. Quantitative and qualitative questionnaire which consisted of closed questions with a choice of fixed answers and free text to enhance qualitative data were sent out in the form of mailshot, followed by telephone call to non-respondents and it was repeated for more wider sample results to gain more evidence to reduce bias (Parahoo, 2006).
This section of the article shall address the approach used in the case study, providing explanations of the preferred research method, sample details, variables under examination, data collection
The categories used to organize research were the questioning, data design, data collection, and data analyzing method. These methods all oblige one another to help express and develop the knowledge of this analysis. The question method is used towards the content o f research and whether or not the purpose of the research is clear. The data design and data collection methods assist with the structure and information process of the research. The previous two methods guide the data analysis method which breaks down the exploration of the research for this paper. These established methods serves as a n effective advantage in forming research no matter the case, argument, or
The sample size of this survey consists of 603 complete surveys completed by stakeholders. The researchers in this study analyzed the data by comparing the 603 complete surveys in 2013 to 228 surveys completed
The data was collected with certain procedures. Initially, comprehend the research topic and objective, secondly, sketch the interview question by following the guidelines provided on QUT Blackboard as framework of the research. Subsequently, record and conduct the interview with qualified respondent. Then transcribed the interview conservation and uploaded to the online survey system. Lastly, download three other transcripts from class database of interview transcript.
The selected theories and concepts for this research will be used in designing the questions and setting the measures for the questionnaire and the interviews as well. In addition, the theories and behavioral models will be used in analyzing and better understand the data obtained and in setting up the results of the research.
In order to have a successful business, you need two things. A product, and sales skills. Marketing focuses on the latter, specializing in the packaging and advertising of a product or service. Marketing is one of the fastest growing industries in the business world, with the average company inbound marketing budget going up by 49%. In the age of social media, marketing is more important than ever. Those interested in going into the marketing field must be ready for some struggles, as it can get highly competitive. With the large opportunity for growth in this field, extensive salary, and opportunities offered, this job can be perfect for those searching excitement, fast-paced jobs with plenty of room for meeting
The contents of this chapter contains the research methodology of the project. As such, within this chapter the outline of the research strategy, the research method, the research approach, the data collection methods, sample selection, the form of data analysis, any ethical considerations and the research limitations are discussed.
Overview: This section explains the research philosophy, the literature survey for this research, data collection technique, data analysis approach and the overall process of the research. It started by gather the general insights that were relevant to the research; derived the information into a research topic; brief explanation about how the research was conducted, how the data was collected through experiment, how the data was analysed and concluded.
This chapter comprises the research design, population, data collection, data analysis and data validity and reliability. It highlights on the research design and methodology of the research study used in gathering information, how it was designed and represented. Additionally, it illustrates the area of examination relative to those interviewed. Furthermore, it demonstrates why the Kumasi metropolis was chosen, literature source, data collection techniques, research purpose and data analysis. We therefore analyzed the information received from Small and medium scale enterprises in the Kumasi metropolis. This involves the methods and procedures that enabled us in identifying the sources of data, sampling methods and design, data analysis, interpretation
In general, there are several methods for data collection and the different data collection methods provided its own advantages and disadvantages (Sekaran 2003, p. 223). For carrying out the data collection, the appropriate methods should be applied. In the research, the data collection could be done through the interview, for example, face-to-face and telephone interview. To collect the data by using interview technique, the questionnaire is commonly employed as the instrument for gathering data, the questionnaire could be able to distribute by mail or electronic mail. In addition, the data collection could be conducted by observation of individuals with or without audio or video recording. Before choosing the methods for data collection the expertise of the researcher, the degree of accuracy required, time and resources must be taken into consideration. Thus,
This chapter will outline the research design and methodology proposed to be followed. First, the overall research design will be justified. Next, the independent and dependent variables will be
The descriptive survey method of research was used in this study with the questionnaire as the main tool for gathering data.
The methodology of the research is qualitative hence secondary resources such books, reference materials, on line articles on BI, IT journals on PDF served as the basis of discussion. Five people were also interviewed to solicit their personal views
In survey method research, participants answer questions administered through interviews or questionnaires. After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend.