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En La Sierra Y La China Analysis

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Despite the buchona’s importance as a business woman and as the main character in En La Sierra Y La Ciudad’s music video, Javier Rosas, obtains more time on the screen than “La China.” During the 235 seconds of the music video, “La China” appears only for 66 seconds, from which 20 seconds she shares with Javier Rosas, who obtained a total of 157. This shows that, regardless of “la China’s” power, it is a male who obtains all the credit for her work. Thus, she is unable to represent her own story and suffers the sexism and inequality lived by most of Mexican women. If Javier Rosas’ role in the music video is that of another buchon, the constant focus on his character represents the current situation in which male capos’ popularity overshadows …show more content…

The video presents a “China” that is attractive under the beauty standards established by the narcoculture (Ortiz Uribe, 1). The narcofashion began after Pablo Escobar, a Colombian drug trafficker who was the most powerful at the time, sents Madellín cartel’s members to the United States to complete a business. His people took this opportunity to have sexual relationships with women from Playboy. When they returned to Medellin, they expected similar characteristics of Colombian women. Since some women were economically dependent from these traffickers, they began altering their bodies in their efforts to appeal to these capos. As the drug business grew in Mexico, Mexican drug dealers also adopted some of this beauty standard (Yagoub, 1). Therefore, by illustrating a “China” who follows a beauty standard created by and for males sexual fantasies, the video sexualices the buchona and reduces her autonomy, revelry, and independence. The fact that “la China” is sexualized like this for a business meeting, disempowers her personality and instead, places the power to negotiate and achieve her goals through her sexuality--it reduces the buchona’s stereotypical leadership to the mujer trofeo’s decorative service. This reinforces the sexist idea that, for women, success depends on their body (Yagoub 1). Furthermore, since sunglasses are a symbol that hides emotions (Wang & Dalton 728), by wearing sunglasses throughout the video, including when she is inside the house, the producers mask “la China’s” feelings, simultaneously hiding her identity and personality. The history of sexualization of “la China’s” clothing and the attempt to erase her personality, objectifies and dehumanizes the women who Rosas ironically described as

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