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Encouraging Behavior Paper

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Encouraging behavior is a way for an organization to get the public to do something, Discouraging behavior is a way for an organization to get the public to stop doing something or prevent them from doing something. An example of discouraging behavior is the MADD organization. They are a group who wishes to inform the public on the dangers of drunk driving and driving while under the influence of drugs in hopes to stop it from happening. When trying to discourage behavior an organization might wish to send out press releases, ,make PSAs, or try to get news media coverage. This attempts to show the public the dangers that these behaviors have on themselves or on others and hopefully is enough to discourage this behavior by the public. Sentimental
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