Endeering Day Spa Essay

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Endeering Day Spa

The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.
Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will offer in the market it serves. This market strategy will be based on a cost-effective approach to reach this clearly defined target market. This approach will utilize resources to create awareness of the spa and encourage customers to benefit
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We will leverage this information to better understand whom we serve, their specific needs, and how we can better communicate with them. The profile of the Endeering Day Spa customer consists of the following geographic, demographic, psychographic, and behavior factors:
Geographics
· Our immediate geographic market is the Maryland Heights area, with a population of 24,470.
· The City of Maryland Heights encompasses 23.14 square miles of geographic area in need of our products and services.
· Maryland Heights is home to many of St. Louis's major employers. The Riverport Casino Complex is Maryland Heights' largest employer, with about 3,240 employees. Other local businesses with more than 500 employees are Edward Jones, Quest Diagnostics Clinical Laboratories, Mastercard International, United Healthcare of the Midwest, Watlow Electric Manufacturing, Electronic Data Systems, KY Pharmaceutical Company, and Schnucks Markets, Inc.
· Maryland Heights' residents are mobile. Of the residents here in 1999, 61 percent have moved in since the city incorporated in 1985.
· The City of Maryland Heights has a relatively young population
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