Energy Consumption Patterns Of Energy Drinks Essay

Based on data obtained from limited English sources dated 2005 to 2010, energy drinks have become more popular among teenagers and young adults (Rath, 2012). SixWise.com’s (2008) article “What is really in a hot dog?” provided evidence that just because the product is purchased by the public does not automatically mean it is beneficial long term (Wyrick). This new craze of energy drinks has the world consuming them at a staggering rate. The debates concerning the effects among energy drink consumption in all age groups are real and impacts most of us in some shape or form. Some people will argue there are benefits found in some of the ingredients that enhance the psychological and physiological mental and cognitive performances such as

Over the last decade, drinks containing high amounts of caffeine, sugar, and other ingredients that increase energy have been rapidly growing in popularity. Clearly these beverages are known as energy drinks. Energy drinks have gotten so popular that it is extremely rare to find a convenience store that doesn’t sell a variety of them. Students use energy drinks to cram the night before a test, athletes use them to exercise, party animals mix them with alcohol to drink more than humanly possible, and some people just drink them to stay awake at work after a sleepless night. Red Bull, one of the most popular energy drinks in the market, claim to enhance

Red Bull is the pioneer in the energy drink category worldwide. Founded in 1984 by Dietrich Mateschitz in Austria, the product was formally launched in 1987. Mateschitz originally became aware of products called “tonic drinks”, which enjoyed wide popularity in Asia. He brought this effective product in Austria and developed a unique marketing strategy. The drink mainly targets young students and urban professionals. It is exclusively produced in Austria and then distributed around the world via a network of local subsidiaries and external importers and distributors.

Ever since Red Bull entered the market in 1997, there's been a boost in the sales of these caffeinated energy drinks. These are marketed to increase energy, aid weight loss, improve stamina, concentration, and athletic performance, some even claim to give you superpowers. But not a slight hint is given to the consumers about the high caffeine amounts in them which can lead to serious consequences in both adults and

Energy drinks are a kind of refreshments that are advertised as soft drinks that boost energy. The truth is these kinds of drinks are full of many harmful ingredients, such as sugar, stimulants, and other herbal supplements. Energy drinks are targeting high school and college students who may use this kind of drink to keep them awake for a midterm, or even give them a hallucination feeling any other alcoholic beverages will do. Many studies showed the disadvantageous of these drinks, yet this industry has wildfire between underage kids who used it to show their rebellious side through a safe and cheap way. A new study shows that 34% of youth between the ages of eighteen years old and twenty- four years old consume energy drinks regularly

The consumption of energy drinks is common throughout college students for many reasons, such as a need for energy while studying and working on major projects. Plus, now that they are gaining popularity, these issues are getting worse “...since the 1997 debut of Red Bull. More than 500 new energy drinks were launched worldwide in 2006 and beverage companies are reaping the financial rewards of the 5.7 billion dollar energy drink industry” (Malinauskas 2). Energy drinks have certainly grown in the past decade, causing college students to take advantage of this phenomenon. Although, they need to realize the long term effects they have on their bodies, especially when using them to stay awake.

A big reason why many people rely on energy drinks is to help them stay awake. The chemical boost they provide gives people energy to get through the day. In “Energy Drinks: Should they be Banned,” a 24 year old told the Times Magazine, “I wouldn’t be able to open my eyes without it.” Chavez also said, “with cigarettes and alcohol being legal, it is very difficult to justify the banning of a soft drink...as it’s potential for harm is directly proportionate to the level of over consumption.” Another reason to argue why energy drinks should not be banned is that they also bring in many profits. In “Can Energy Drinks Kill?” Melanie Haiken explaines that, “energy drinks make up only a tiny portion of the beverage market, but right now it’s

Popular energy drinks, such as Rockstar, 5-Hour Energy, and Monster are consumed by individuals, as a way to remain cognizant, as well as alert, throughout their day. Many of the people consuming these drinks are young adults and teenagers. These people are oftentimes overwhelmed and busy. The Centers for Disease Control and Prevention website, states, “Energy drinks are beverages that typically contain caffeine, other plant-based stimulants, simple sugars, and other additives. They are very popular among young people and are regularly consumed by 31% of 12- to 17-year-olds and 34% of 18- to 24-year-olds (CDC, 2015, p. 1). These statistics show the ages of people consuming these products and prove that it is mostly young people. Individuals might feel the need to consume an energy drink before a sports match, work, school, homework, or any task which requires them to be mentally, as well as physically alert. There are many different types of energy drinks people can consume and these beverages have similar ingredients. An advantage to these drinks, would be that an individual accomplishes their goal for the day, because they were given the energy to do so. There are also certain health benefits that might occur, due to these drinks. For example, they have ingredients that might protect against some illnesses. However, people who consume these drinks might not know that they could be risking their overall health. The Food and Drug Administration has all three of these

Red bull is not the leading energy drink provider, but is number two with 36 percent of the Australian energy drink market (2010,popular energy drinks), the red bull company sold over 5 billion cans in 2012 and have sold over 35 billion since it started in 1987.

Consumption of alcohol mixed with energy drinks (AmEDs) is becoming more common amongst young adults. Energy drinks are consumed primarily due to the behavioural effects of caffeine. As the most consumed energy-inducing drug around the world, caffeine can produce both positive and negative effects including alertness and sociability as well as fatigue and decreased sleep (Huntley & Juliano, 2012). In recent times, however, it has been more common for individuals to mix energy drinks with alcohol, ultimately resulting in harmful consequences for those who consume them. This study examines whether there is a connection between positive and negative expectancies

If you like energy drinks you are insane. You should drink coffee just like me. I usually drink coffee early in the morning to keep me awake throughout the day. Most of the time I end getting coffee from Wawa because there coffee is better than life. When I drink coffee I usually drink 16 ounces which is the right amount for me.

Market share and strategy - RedBull had dominated the market of energy drinks all over the world. Its main mission is to provide an energy drink made with natural ingredients which provide energy to man, women or children in their day to day life. It provides instant energy which helps college students or working people to maintain their energy and keep doing their work with full enthusiastic way.The Red Bull brand had created a great impact on the mind of its customers by its product results and pricing strategies which make it a larger energy drink on the market.("The Top 15 Energy Drink Brands.")

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, it was created in 1987. Encouraged by useful drinks from the Far East, Dietrich Mateschitz established the energy drink company Red Bull. Red Bull was sold for the very first time in its home market Austria on April 1, 1987. Red Bull is solely produced in Austria and exported worldwide. Red Bull was made for moments of increased physical and mental stress and improves stamina, readiness, focus, and reaction speed. The Red Bull company slogan is "Red Bull gives you wings" and the merchandise is marketed through advertising, events, sports team ownerships, endorsements, and music. Today Red Bull is accessible in more than 166 countries and around 40 billion cans of Red Bull

Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category.