SYNERGY ENERGY DRINK MARKETING PLAN Prepared By: Damien Rossetto George Scott Aditya Prepared For: MKTG600 Table of Contents Executive Summary This marketing plan report on Synergy energy drink, an Australian owned and produced company provides an analysis and evaluation of the current and future performance and marketing strategies for the future growth and establishment. Being one of the leading brands of energy drinks in Australia, its main competitors are Red Bull, ‘V’ and Mother
I don’t consume energy drinks on a regular basis but I have on occasion drank them to help give me a boost of energy. Energy drinks have been known to give me caffeine headaches, it has made me jittery at times, and after it wears off my body crashes and I become tired real easily. When I look back and see what drew me to energy drinks was the marketing strategies used to attract people in my demographics. I was in my early 30s, still young and vibrant, and in good shape. But I wanted something
McEnergy 1 Energy Drink Research Report For McDonalds Corporation Marketing Research, Unit 9 8 August 2011 McEnergy 2 Executive Summary The purpose of this report is to investigate past trends and forecasts of the energy drink market. Included in this report, is information on market size, target population and statistical data on growth history and growth projections. The aim is to determine if adding energy drinks to McDonalds offerings will create a profitable segment
David Marcer marketing in general can be defined as a procedure that must be employed to understand, anticipate and satisfy the needs of the customer in a profitable way. The main purpose of marketing is to create a public awareness among the people about a product or service which will help a company to promote its product sales and reputation. (Mercer 1996). For this essay, I will be looking at the concept of perceived value and the importance to consumer behaviourism and how marketing plays a big
As energy drink is yet a part of developing and new industry therefore Audience and Company Objectives are targets of Monster. The market of energy drink like monster energy is quite different from some other beverage industries. Monster energy drinks have become trendy part of society, but as some think the targeted market is unrestrained, wide or varied but it is not like that. In soon energy drink history, Athletes were the primary consumer when energy drinks were initially being sold in USA.
distributing the Red Bull energy drink to more than 165 countries worldwide. The company was founded by Dietrich Mateschitz in Austria in 1984 and launched Red Bull onto the Austrian market in 1987. Since then more than 35 billion cans of Red Bull have been consumed. Red Bull employs over 8,900 people throughout the world, its corporate headquarters are located in Fuschi am See, Austria. (N/A, 2012). This report focuses specifically on the New Zealand distribution and marketing of this product.
Introduction The objectives of this report are to identify how the Energy Drink market is segmented according to demographic, geographic, psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market. I have chosen three different companies in this report to analysis which segments they target, Powerade, Red Bull
ENERGY DRINK MARKETING Introduction Since the turn of the new millennium, there has been a visible trend in the marketing and consumption of energy drinks. The consumption of these energy drinks could be attributed to the viral marketing that has been boosted by social media and created by the wave of synthetic, caffeinated high-energy drinks that are being manufactured. The drinks target the youth market and the athletes. In the past ten years or so, there has been a growth in the uptake of the
distributions through their subsidiaries. Their products are energy drinks. They are included in the Consumer Goods industry and Forbes reports that the company currently has 2,214 employees. A recent victory Monster Beverage has made is their partnership with Coca-Cola. The partnership was just completed at the end of 2015. Coke transferred their alternative drinks (energy drinks) to Monster Beverage, and Monster transferred their soft drinks/teas to Coca-Cola. Another great aspect of this partnership
Strengths: The energy drink industry is a growing market with a large consumer base with the ability to profit tremendously with a loyal customer base. Energy drinks have a marketing strategy that stresses the increase in human performance. The examination incorporates brands that are marked as either refreshments or dietary supplements which is easy to market to those who are physically active whether its exercising or engaging in sports. According to Mintel reports, the total retail sales of energy drinks