Energy Drinks : The Energy Drink

Based on data obtained from limited English sources dated 2005 to 2010, energy drinks have become more popular among teenagers and young adults (Rath, 2012). SixWise.com’s (2008) article “What is really in a hot dog?” provided evidence that just because the product is purchased by the public does not automatically mean it is beneficial long term (Wyrick). This new craze of energy drinks has the world consuming them at a staggering rate. The debates concerning the effects among energy drink consumption in all age groups are real and impacts most of us in some shape or form. Some people will argue there are benefits found in some of the ingredients that enhance the psychological and physiological mental and cognitive performances such as

Over the last decade, drinks containing high amounts of caffeine, sugar, and other ingredients that increase energy have been rapidly growing in popularity. Clearly these beverages are known as energy drinks. Energy drinks have gotten so popular that it is extremely rare to find a convenience store that doesn’t sell a variety of them. Students use energy drinks to cram the night before a test, athletes use them to exercise, party animals mix them with alcohol to drink more than humanly possible, and some people just drink them to stay awake at work after a sleepless night. Red Bull, one of the most popular energy drinks in the market, claim to enhance

Written by Kathleen Woolf and Amber R. Brown, the article “Energy Drinks: What’s the Buzz”, informs the reader about basic information considering energy drinks. It introduces the subject by stating American’s new desire to consume energy drinks. Targeting mainly teenagers and young adults, energy drinks are known to increase mental energy and performance. As defined in the article, energy drinks are “beverages that contain sugar, caffeine and other stimulants.” Caffeine is said to be the dominant ingredient in energy drinks with ranges of 80 milligrams (mg) up to 300mg. Additionally, these energy drinks also contain several other stimulants including Guarana. Guarana is an herbal stimulant which enhances the effects of caffeine, raising the

The survey found that the most commonly consumed energy drink brands were; Rockstr Energy Drink, Monster Energy, Red Bull Energy Drink, Redline Extreme Energy, and Amp Energy Boost Original Sugar Free. These energy drinks all have similar ingredients with varying amounts of caffeine and “blend” combinations.

Main Idea II: What ingredients do energy drinks

Back in 1050, the first energy drink was created the “Black Drink.” The brand Coca-Cola is considered to be one of the first energy drinks. Later in 1987, the brand Red Bull was launched. Ever since the launch of Red Bull, it has been the top seller being followed closely by Monster. But, in the whole world Monster is the top of that chart. Athletes and sports organizations have been sponsoring Red Bull causing their market to boom (Energy Facts Everything You Need to Know). Recently research has shown that some of Starbucks drinks can be considered energy drinks. Along with some coffees, green teas with lots of sugars can be called energy drinks too. Minors most commonly drink soda and tea rather than energy drinks (What You Should Know About Energy Drinks). Energy drinks have evolved from just the energy drink itself to some other drinks being considered energy

First there's a lack of information of scientific support on energy drinks really being helpful. Energy drinks claim to help you focus and have more energy during sports, but researchers could find no evidence to back up the energy drink’s claim. These ingredients in energy drinks are not like nutritious substances we get from real food that would give us good and true energy. Unlike the unknown substances that haven’t been studied enough on humans to know what the effects are.

With the narrative the author was trying to provide, no surefire concept was established for the reader to instantly cling on to, as every article should. The author provides claims that go against the idea of energy drinks. No contradictory claims were made, as providing such would damage the integrity of the passage itself. But instead, the author decides to go the extra mile and include backed up research to prove theirself wrong. Even the quotes displayed throughout have no evidence or statistics to back their claims up, which not only makes the reader more perplexed than previously, but it also once again ruins the integrity of providing a one sided opinion to entice the

Energy drinks consumers are generally bellow 35 years of age. The industry targets teenagers, young adults and athletes. Workers are also included in the market segment for this product. As regards to customers description, recent studies has pointed out that 65% of energy markets are male (Energy Drinks Market, n.d).Consumers are usually single with an average income (Central Information Organization, 2009, p.8). Nowadays, energy drinks are very popular among teenager students. As confirmed by Bahrain Central Information Organization webpage (CIO), students’ rate is 174.98 per 1000 population. This is a large percent taking into account the very small population of Bahrain. Furthermore, people

You may recognize many energy beverage brands such as; Monster, Rockstar, Red Bull, and AMP. These brands are the most popular energy drink brands in North America. They are sold basically everywhere, from large retail grocery stores to small convenience stores, and even gas stations. Alone, brands like Red Bull and Monster make up 80% of the U.S. energy drink market. Now, many of you might be asking, what is a serving size? One can? No. One recommended serving size of the average energy drink is one half can, which is about eight ounces/ 240 mL. (Recommendation from; The

Of these eleven listed energy drinks and energy shots, four provide the actual caffeine content on the nutrition label of the can (Red Bull, No Fear, Rip-It, and SK Energy), but many provide the consumer with the broad term energy blend, which gives the consumer little to no useful information except for a broad amount of the combined ingredients within that energy blend. Table 2 (below) provides a detailed overview of the ingredient make up. There are many brands of energy drinks available in the world today that hold a vast array of caffeine within. These energy drinks come in a variety of many sizes as well. Energy drinks are hypothesized to hold a higher content of caffeine than any other caffeinated drink tested and will be the unhealthiest option for an energy source. The results of the experiment will be ranked in order based on the caffeine content for each drink. Through this experiment, the outcomes of consuming energy drinks such as their health effects and risks associated with consumption will be evaluated. The worst type of energy drink in the world is predicted to be the more recent energy shot. Energy shots are believed to hold more health effects and risks because it is such a small dosage that is being consumed in such a short time frame. Energy shots are also believed to hold a much higher caffeine level than any other caffeinated drink. A 2-ounce energy shot can easily exceed the FDA approved level of caffeine intake per day and can also hold up to the same amount of caffeine as a 16-ounce energy drink if not

The product in the health and fitness industry that we are proposing for research includes a variety of energy drinks with high concentrations of caffeine, from products such as Gatorade, Red Bull, Monster, etc. Targeted users for this product include amateur and professional athletes, young adults between the ages of 16-25, and other individuals who would be considered a "workaholic" or "busy person." The main reason why athletes consume energy drinks is because they increase focus, improve performance, vitalize the body, mind, and satisfy consumers’ needs for quality tasting, healthy, natural and functional beverages. My health claim is that while caffeine and sugar have some benefits like increasing the attention and alertness of athletes,

Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry, the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular, “hip” part of society, but the market at which they are aimed is not as wide and expansive, or diverse, as some might think. Early in energy drink history, when they were first being sold in the United States, athletes were the primary consumers. This shows that even initially energy drinks were directed at a select crowd, a group of people with specific interests. Although the consumer base for energy drinks has now expanded beyond that of simply athletes, the target market is

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

Energy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports drink, and vitamin enhanced waters increased sales while becoming an alternative beverage choice for a fast-paced mobile society. Therefore, this industry endures many