Eng 315 Report Plan Essay example

In this competitive business arena it is crucial to strategize and come up sound managementsolutions in order to stay afloat in the market. This is an individual report of ImperialCompany which showcases all the key management decisions that were taken to maintain acompetitive edge in the global market operations of its products. It will be sequenced in thefollowing format:1.Introduction to the Athletic Footwear Industry2.Thorough Business Environment Scanning3.Evaluation of Competition Forces

Global marketing strategist considers the geographical scale, cultural differences, language, and overall perspective needs; more particular decision criterion should focus specifically on the country, type of industry, the company and the

origination of a potential shoe line targeted to diffrent market portion to maintain leadership by

Confidentiality at workplace is important because it shows that there is trust between yourself and your colleagues. At the beginning of your employment you will sign a contract of confidentiality to make sure what is said in the office doesn’t leave the office. Also it is part of the database protection act. The benefits of confidentiality are that you know whatever is said within the office environment treated with the strictest confidence and also it means you are able to have a level of trust within the office and also with your colleague.

Many research work and articles have been written over the footwear industry. This report is mainly inspired and catalyzed by my own thinking process and personal experience. However, some reports were consulted.

The Laramie Project is a play written by Moises Kaufman and the members of Tectonic Theater Project. The play is based on the interviews of the citizens of Laramie about what’s happening in Laramie and their responses to the murder of Matthew. In addition to the various themes suggested by the play, the author wanted to present the varying perspectives toward homosexuality in the Laramie community at the time of Matthew’s death. The author also wanted to explore how these perspectives may have changed as the result of Matthew’s death. Even though the citizens of Laramie persisted that hate is not a value they practice, they still showed contrasting and puzzled views

Senior management at DLiS decided that the existing risk management plan for the organization is out of

Binh Tien Imex Corp., Pte., Ltd with the brand name Biti’s, is the biggest footwear manufacturer in Vietnam. Established in District 6, Ho Chi Minh City in 1982, Biti’s started with just 2 small production teams with about 20 workers. Until now, the company becomes a group of 2 members: Biti’s and Dona Biti’s. The firm has a capacity of more than 9000 people, 3 trade centers, 1 business center, 2 brands and around 400 shops and agents nationwide with exported product in almost 40 countries all over the world (Biti’s website).

Tobias  Vogel   1. TITLE Assignment  2  –  Everest  simulation   MGMT1001  

In 2006, American entrepreneur Blake Mycoskie took his vacation in Argentina, and he liked the traditional Argentine shoe, the alpargata. During the trip, he found many kids in villages even could not afford a pair of shoes to protect their feet. When Mycoskie returned to America, he set up TOMS Shoes, trying to help children in need by establishing a one-for-one business model, a new business model that can realize both commercial value and social value. This case will discuss the strengths, weakness of TOMS Shoes, analyze opportunities and threats on the external environment, and make comprehensive evaluation on the base of each aspects of TOMS Shoes business.

Our project report is based upon the Japanese Company Taka that has been making top-of-the-line heavy duty work boots. The vice president of the Strategic Planning has asked me to come up with a strategy that will help the company enter into the US foreign market.

While reducing costs was the main concern in global production, Nike could not accept a subsequent loss of quality. Previous experiences in Far Eastern plants had proven successful via quickly accepted technology transfer and ratios of grade-B shoes falling below 5% at rapid rates. Without the combination of high value and low cost, the strategic competitive advantage would be lost.

One of the more prevalent websites that was being returned through this research was go4worldbusiness.com, a website that seeks to connect businesses around the world through a versatile web portal. On go4worldbusiness.com it is possible to search for leads in specific countries. These returned companies could be consolidated by product types and keyword searches to show potential leads for moving the Dr. Comfort footwear products.

| Identify the macro and micro environmental factor influences of the selected organization marketing activities and decision making

The director of the company, talks of his immense sense of pride of the company’s products being able to compete in the global market. He emphasizes that the growth of the company contributes to the growth of his country’s GDP. His desire to see the company grow is inter related to his dream about what might be of his country in terms of revenue and growth. His talk and view is based on the reality of the past and presents the self actualization discovery that has downed on the company. The founder Mr. Tal Dehtiar asks the world to open up their doors and given the company a chance to prove its quality and uniquely handmade shoes. He dreams of a company that is able to compete in all the markets by offering more options to the customer, for example the unique African safari boot. The nice working environment seen with employees that look proud of their work; ability to work efficiently and without strain through the help of machinery, develops a dream company to work for or with for any of the people out there. It represents the ideal future (Cooperrider, Whitney, & Stavros, 2008).