Engl 105 Essay

902 WordsFeb 12, 20134 Pages
Planning Log-"Colonnade Hotel and Resort" Communication Problem: As the Director of Franchise Properties, this communication needs to advise Penny Hyatt, the CEO of Colonnade Hotel and Resort, and the corporatate level, on how to revise the overbooking policy and some suggestions on how to address the negative attitude toward Colonnade properties in general . Discussing the matter in person with Penny would be the best way to convey this information, but since that is not possible, I must write her a memo that documents the problem and provides possible suggestions for solving the problem. Good! Reader Analysis: Who is my primary reader(s)? Penny Hyatt Who is my secondary reader(s)? The secondary readers will be the people…show more content…
Am I trying to inform the reader? If so, what information do I want the reader to have? I am trying to inform her how serious the situation is and let her take any actions as soon as she can in order to boost their reputation. Am I trying to persuade the reader? If so, what do I want the reader to think or do? I also have to persuade Penny that the situation is serious and that she needs to address the problem as soon as possible. In addition, I have to convince her to read the memo in the first place. Am I trying to make a recommendation? Yes, I will recommend various solutions regarding their overbooking policy and suggestions to address the negative attitude. With your purpose(s) and reader(s) firmly in mind, respond to the following: Statement of Point In a brief statement, what is the most important piece of information in this document. The company needs to contact Kevin Ward right away and apologize to his family. Description of Content What are the key points that need to be emphasized in this document? Which points are major ones and which are minor? Major points: -- must contact Mr. Ward right away and apologize for the incident. -- suggestions on how to revise the overooking policy. -- recommendations on how to address the negatice attitude toward Colonnade properties Minor points: -- having a meeting with the

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