English Gcse Media Essay

789 WordsOct 8, 19994 Pages
English GCSE Media Coursework 1. How does advertising reinforce gender stereotypes? Today in the late 1990’s we can not escape advertising it bombards us from all types of media and every aspect of our lives. It is a multibillion-pound industry that stereotypes genders and tells us what we could become if we use certain products. Men being portrayed as cool, tough, athletic and stylish reinforce the gender stereotypes. One advert I have studied which reinforces the male stereotype is an advertisement for ‘Old Spice, White Water’. The advertisement shows a businessman in a kyak kyacking down a white water rapid. This is stereotyping the male businessman by showing him as an adventurous and carefree person who…show more content…
In an advert for a female perfume by “Givenchy” a woman is shown who holds the materialistic characteristics. This is not how it really is in society. Not every woman has prominent curves, is slim and tall. This shows how advertisements do not fairly reflect society. The same is true for an advert from a weekday newspaper advertising “DFS”. A male with similar qualities to above is sitting on a sofa reading a paper. Again this shows a materialistic world which is not a true reflection of society. Both of these adverts only have one person in and this means that representing the whole of society could be difficult. I believe that advertisements do there best at reflecting society, but that is still nowhere near what society really is like. There never will be an advertisement that reflects the whole of society and they have a long way to go before they even get
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