'Englishnization' by Rakuten

1069 Words5 Pages
Growth Strategy & Creation of Sustainable Business
Elective course
Session 3: 10/18
Session 4: 10/25
|学籍番号(Student ID No.) |35122318-4 |
|氏名(Name in full) |Temirova Guzal |
|Case study |RAKUTEN |
|Case study |Englishnization |

Rakuten: questions and answers:
1. What is Rakuten’s business model? Is it sustainable?
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I was impressed by the openness of the guest speaker and its presentation data. The most interesting part was about the next steps of Rakuten toward the globalization and Englishnization project. It is a big challenge to the top management and all employees. However, there are already impressive achievements in English skills acquiring. 3. Was “Englishnization” a good idea for Rakuten? What are the costs/benefits of this policy? “Englishnization” idea is not only the good idea. It is inevitable step toward the following development of the company on the world market. I think Mr. Mikitani’s background helped him to realize it and push the project forward. One of the very famous business leaders Mr. John Francis "Jack" Welch, Jr. (born November 19, 1935) former CEO of General Electric, best quoted about globalization “Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world 's best talents and greatest ideas.” And there is one more which best illustrates Mr. Mikitani’s actions “Change before you have to”. Additionally, English has been cited as the major language of international business. It is the most wide spread language in the world. Proficiency in English is a mandatory requirement for any professional working in a global business environment. Direct communication is the only way to integrate the business in

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