Englres Outline

1978 Words8 Pages
Social Networking Sites as a Place of Advertising
Presented to
Mr. Ariane Macalinga Borlongan
Department of English and Applied Linguistics
De La Salle University

In Partial Fulfillment
Of the Requirements For
ENGLRES
Second Trimester, SY 2013-2014

By:
Janell Briones
Anjohnette Mui

C41

TABLE OF CONTENTS

I. Intoduction…………………………………………………………..
I.1 Overview…………………………………………………….
I.2 Purpose………………………………………………………
I.3 Motivation…………………………………………………...
I.4 Organization ………………………………………………..

II. Body
II.1 Why Business Adopt to E-marketing……………………….
II.2 Impact of E-marketing………………………………………
II.3 Using Social Networks to Facilitate Purchase Decision……

III. Discussion 3.1 Summary…………………………………………………. 3.2
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I.3 Organization

The first thing that we will be discussing is why business adopts to E-marketing. Why a huge number of companies are now transferring most of their advertising budget on online marketing or also known as E-marketing rather than that of the old traditional marketing in magazines, newspapers, and the like.

Second, we will be talking about of the impact of E-marketing today. It’s advantages and disadvantages, and also the opportunities and threats that can bring into a company.

Lastly, how using social networks can facilitate in the buying decision of the consumers. We will be discussing of the reasons why social networking sites are a helpful approach in the business’s profit, how it can sell its product with the help of the feedbacks or recommendations seen in the Internet. How it will make or break their profit.

II. Body

II.1 Why Businesses Adopt to E-marketing

Traditional marketing made on prints and broadcast media had encountered so much challenges in the recent years. With newspaper prints are closing and television channels having ordeals from profits going down. A significant reason for this is because of the huge numbers of businesses and companies investing their budgets on online channels aside from the usual ones. A research by Forrester Jennings (2007) showed that the consumer’s attention is now shifting to online channels as 56 percent of people who are regularly online at home. And
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