Enhancing Student Relatioship Management With Social Media Marketing

This level of engagement online by the university really blew my mind. I can barely wrap my arms around the first two social platforms in my day-to-day work activities. I am very impressed.

Social media is defined as websites and applications used for social networking, in other words it is a way for people to interact and express themselves without being face to face. Social media has become a large part of the life of teenagers, who make up most of the population of people who are subjected to using social media in their daily lives. Many college students are faced with balancing their social lives with school and even athletics making priorities a big dilemma for them. College students in America are affected in many ways by social media whether it be their social life, their happiness, or their grades.

Nigam, K., & Singh, M. P. (2016). Impact of Social Networking Sites in Scholarly Communication by State Universities of Uttrakhand. DESIDOC Journal Of Library & Information Technology, 36(5), 291-301. doi:10.14429/djlit.36.5.10085

Ellison, Steinfield and Lampe identify that social networking sites are among the main use of internet today. According to the authors, social networking sites are among the social media platforms that facilitate interaction in the computer environment. The writers identify the main motives for using social networking sites, for example, Facebook. One of the benefits is that Facebook improves the quality of life both social and at workplaces. According to the writers, social media has become common in the society that a majority cannot remember previous life without them. Social networking sites have become popular among college students who find it as a major platform for social interaction.

While social networking interest has grown over the years, in some form it has provided an interference to email usage. By using social network, we are able to provide our students with another outlet to contact us. They are able to keep send direct messages and ask questions, and it provides the college with the opportunity to disseminate information faster. The downfall of social media is when students become so comfortable with its usage; it is hard to teach them the proper communication skills. There is also information that needs to be distributed by a different format such as letters or confidential information but students oftentimes neglect to check their

Lau attempts to indicate if students’ use of Twitter has a positive impact on their academic studies. For those who used Twitter for academic purposes have a higher engagement in lessons than those who did not. The positive outcome could be explained by the commitment through a social media site rather than a traditional

Central Idea/Thesis: I will be focusing on social media and the effects it has on education. II. Relevancy Statement: As students, this topic is important to us because it is our future education that is at stake, as well as for the generations to come after us. This is becoming a larger part our lives as the year’s progress due to the increase of social media in our lifestyle. III.

Are we becoming less human with the passing of each day? Have we become too dependent on technology, specifically social media? In this day and age, people have different views on social media. They question its true purpose and its effect on society as a whole. With that said, although there are many thoughts concerning the topic/trend of social media something that is undoubtedly true is that social media plays an active role in the lives of the majority of people. Whether in a positive or negative way, social media influences the lives of all people. However this paper focuses on the effect of social media on college students. It addresses both the positive and negative effects of social media on those in college; focusing on a student’s academic efficiency, social interactive skills, and overall productivity.

For almost one billion active users of Facebook, it is known for the biggest and most popular social networking site in the internet world. Through Facebook, users can construct their own profile, invite friends, connect with each other, join a group chat and share different ideas through Facebook status. With the help of Facebook, people can communicate with each other easily, even from opposite sides of the world. In fact, Facebook has lots of features that can be easily accessed by the users to benefit them. Facebook gives an enormous impact to people’s everyday lives. Its popularity is continuously expanding and it can’t refuse how Facebook’s presence becomes essential in people’s life. Considering that Facebook was born in a college campus, perhaps it is no surprise that there are several potential uses for it in academic classrooms. Professors and students can use Facebook to enrich classes and shape connections from both inside and outside of the classroom.

Jon Russell once said, “Social Media presents a huge opportunity for schools, universities and other educational organizations to reach out and connect with students and prospective students”. With no doubt, social media has influenced the way students are educated today. For those of you who do not know the exact definition of social media, the social media means ways of sharing information, opinions, images, videos using the Internet, especially social networking sites. Because of the Internet, people started finding ways to socialize through social websites and exchange information. Popular social network on the Internet such as YouTube became a sensation for me ever since I became a student in college. Today social media can be used for educational purposes. The ways social media is changing education has affected how the students express themselves, behave, and interact with each other.

Social media are the most ordinarily used media to connect with the world because of its many advantages and benefits. Many students are already involved in social networks and using it their daily activities including educational purposes. Social media have changed the ways of learning and providing pieces of information on education. It has been used in education nowadays more than ever and showing beneficial results out of that. Uses of social media are increasing continuously in education and both students and educators are becoming dependent on it. The reason behind this is, it is simple to access, effortless to use and easy availability. Among many of the advantages of social media in education, applying it for communication purposes, sharing class materials, files etc. for classroom projects as well as uses of QR codes are some of the leading ones.

Social media is the most ordinally used medium to connect with the world because of its many advantages and benefits. Lots of students are already involved in social networks. Social media have changed the ways of learning and providing pieces of information on education. It has been used in education nowadays more than ever and showing beneficial results out of that. Uses of social media are increasing continuously in education and both students and educators are becoming dependent on it. The reason behind is its simple access, uses, and good availability. Among many of the advantages of social media in education, applying it for communication purposes, sharing class materials, files etc. for classroom projects as well as uses of QR codes are some leading ones.

Modern technology has necessitated the use of communicating through the social networking site on regular time intervals. Social networking sites have brought the world closer and helped us connect easily. Individuals ensure to commit a minimum of an hour or two over the internet. Social networking sites have helped employers and educational institutions to assess their employees and help them in the hiring process. At the same time, students make use of these sites to stay connected with the university activities. Such dependency is inevitable in the connected communicating world.

With so many choices for social networking platforms, it is important to know what the social web is all about, what different sites are out there and how they differ from one another. Chief among the popular social networking sites are Facebook, Twitter, and LinkedIn. Each of these sites is utilized for different reasons, and to best use them to your advantage in business, you should be aware of the differences. Facebook, according to Shih (2010) and many of her sources, “is the largest social networking site globally by an order of magnitude,” and “recently even beat out Google in becoming the most trafficked site on the Internet.” With that said, it should be obvious that there is tremendous business potential for marketing, advertisement, and sales on sites such as Facebook. Besides Facebook, LinkedIn is also a very popular site; “used by more than 95% of

However in Oman, some in the academe have not caught up with the social networking trends. Sometimes the use of the technology in the classroom is not allowed. Few traditional educators use the technology when they are communicating with their own colleagues. Everyday many students are spending countless hours immersed in popular technologies—such as Facebook or Twitter—which at first glance may seem like a waste of time, and brain cells. But the social networking technology deserves a second, deeper look at what is actually going on [2]. GUtech is currently using a moodle-based e-learning management system to help educators create online courses and support to students. The university would not allow the educators and students to use social networking like Facebook for some safety and cultural reasons. Social networking if properly used would bring endless possibilities of online collaboration resulting good effects to the students. To effectively implement social networking in e-learning, the students and educators of GUtech need to use it and integrate testing and assessment tools throughout the learning process. This study extended the TAM and answered the question