Enhancing the Tourist Destination: An analysis of the Official Tourism Website of Indonesia

There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, “What happens in Vegas, stays in Vegas”, sends a message to vacationers

Marketing campaign needs to promote and focus on culture and history exploration as the tourists are highly educated and well informed

The Article has used this type of language to communicate the beauty of the area but also promote tourism in the area.

In a sense the circulated images that cities use for promotion, leads tourists to believe that these representations are absolute thus ingraining potentially false beliefs about a destination. Also, Morgan and Pritchard (1998) argue that there is a powerful force behind the media promotion of tourism images. They claim that images are social products that function ‘to reinforce ideas, values and meaning systems at the expense of alternative ways of seeing the world’ (Morgan and Pritchard 1998:5). By exposing the restrictive power of tourist images one can look critically at promotional material that permeates our everyday lives.

Overall the authors explained the work clearly. It is understandable that social media impacts destinations branding. Also that Consumer Generated Videos (CGVs) have clearly more attention than Marketing Generated Videos (MGVs). The only thing disagreeable is, it is based on only one vacation place that is Las Vegas. It is questionable if the results will be same in other vacation place videos. Therefore, future investigation using more location area video would be helpful to bring more discussion would be

The purpose of this report is to examine the effectiveness of the Destination Marketing Organisation, Tourism Australia, in marketing Australia as a tourism destination in relation to three critical success factors; marketing research as an integral activity, targeting the right type of tourist, as well as promoting unique tourism features, clear images, and a solid brand.

‘Why Antigua and Barbuda?’ is an advertisement created and published at ‘wheretostay.com’. The text advertises Antigua and Barbuda as an ideal tourist destination. The text advertises the twin-island nation from its luxury hotels to its main attractions. As a result, the target audience of the text is the general public, however they lean more towards rich people. This is because of the fact that the text uses words that appeal to those who have a high income. The overall purpose of the text is to persuade tourists to come to Antigua and Barbuda. That level of persuasion requires a great level of linguistic devices. This analysis will discuss the theme, diction, layout and photography, stylistic features, mood and tone, as well as the overall message of the text.

Theories included in the research were theory of representation, Barthes semiotics, Bühler Organon model, theory of advertisement discourse, and critical discourse analysis theory. Theory of representation is crucial here because the fundamental aim of the research is to look at how Indonesia is represented in the tourism advertisement to be further analyzed and criticized. Representation is one of central practices in a process named by du Gay, Hall et al. as the ‘circuit of culture’. Representation is furthermore defined by Hall as “an essential part of the process by which meaning is produced and exchanged between members of a culture” (Hall, 1997). Hall also defined it as the use of language to deliver or communicate something with meanings to other people. Similar to Hall, Gilles and

An effective promotion campaign helps the company to attract new consumers from all over the world towards the potential locations of the hotel and enjoy their products and services (Leung, et al., 2015).

Responsible advertising is highly important in shaping the expectations of tourists. As such, cultural authenticity partially relies on advertising techniques used to promote destinations. Crăciunescu discusses how improper promotion language in advertising can lead to the othering of individuals living in regions different than our own (Crăciunescu 129). Chhabra, Healy, and Sills also touched on the topic of responsible advertising, inferring that for many people tourism involves a high level of expectations and anticipations frequently caused by advertising and media-generated signs, “many of which relate very clearly to complex processes of social emulation” (Chhabra, Healy, & Sills #). To combat issues from arising from media-generated messages, advertising techniques incorporate sensitivity and stray from censored images that purport inaccurate depictions of cultural groups and destinations. Trans-national corporations and entrepreneurs should also employ fair living wages for their employees and work with local individuals to address the needs of the local communities that they will be involved with. Doing so will provide opportunities to build stronger relationships with local communities. All of the suggestions mentioned don’t need to be a means to an end, rather they are just the beginning.

While I was thinking why anthropologists should study tourism and how they can contribute to it, I realized that actually anthropologists have a lot in common with tourists: they both are outsiders who spend time exploring the cultural features of another society. However, more often tourism was seen to be an activity of economics, rather than of people. It happened due to the widespread lack of awareness of the sociocultural significance of tourism.

According to Hudson (et al., 2009) many destinations sell themselves by revolving around the same concept, namely the destinations’ icons which have as main focus the physical characteristics of that destination (for instance nature or sea, sun, and sand) (Hudson et al., 2009). In addition, the messages conveyed to the audience are generic, meaning that the idea of escape and discovery is at its core (Hudson et al., 2009). However, in order to differentiate on the market place, some destinations have changed the focus, meaning that rather than making use of the physical attributes a destination has, the experiences a destination could provide to consumers were instead regarded. As a consequence, it could be argued that consumers’ emotions became the target, as the conveyed messages of the offered experiences have the aim and also a direct influence on potential consumers’ emotions (Hudson et al., 2009). The term used to describe the new marketing approach is called ‘experiential marketing’, being a ‘relatively new marketing orientation proving a contrast to traditional marketing’ (Hudson et al., 2009) (which refers to the initial approach marketers applied, namely high focus on a destination’s physical attributes) (Hudson et al., 2009).

Customers image of a destination are built by a variety of influences, only some of which can be directly or indirectly attributed to destination marketing companies (Day, Skidmore and Koller, 2002). It is a difficult process to develop and change, images of a place and part of the process is to identify what outsiders identify as the true and strong elements of the place (Day, Skidmore and Koller, 2002). It is very important to understand the potential visitors interest in and attitudes towards the holiday destination for an image management technique to be effective (Laws, Scott and Parfitt, 2002). An effective way to carry out this research has been through the application of strategic image management, which was used in

The case study in the text talks about the way that tourism has been viewed in the past and the way that professionals are starting to think now. In the past, tourism was seen as a one size fits all type of medium for entertainment. However, researchers have begun to realize that not every person wants to have the same tourism experience. The case study relates "based upon taking perspectives of cultural studies, feminism, ethics, post-modernism, power/politics, world making, and mobilities and applying them to tourism." The tourism professional occupies a very diverse world that requires a critical thinker to determine the best destination possibilities for a wide variety of people. Therefore, it is important that post-graduate studies include the findings gleaned from other areas of study to determine how various clients will want to experience their leisure time. Since there are as many destinations and types of activities as there are

The growth of social networking currently dominating the world. By promoting their resorts and put some advertisements (which most of them are free) can be a good opportunity for this resort. This can increase the number of travelers to choose the resort as a destination, while having minimal advertisement cost. Thus, published advertisements like TV and billboard advertisements, newspapers and even magazines advertisements can be minimized since they are more costly.