Entering Grooming Business in Hong Kong Pest Analysis

    Due to the domestication of cats and dogs their populations have skyrocketed. This is due in part to the lack of pet owners acting in a responsible manner. These responsibilities include the spaying and neutering of  pets. These numbers of

“More and more, pets are becoming parts of our family. Owners want to reflect their own style, their personal taste in the pet they care about.”

The American Society for the Prevention of Cruelty to Animals (ASPCA) describes puppy mills situation to be overcrowded, unsanitary, without adequate food, water, and veterinary health care. Female dogs are even bred at every opportunity without a rest to maximize profit (“Puppy Mills”). Dogs are kept locked up in wired cages, stacked on top one another and sometimes their excrements are not properly monitored. Thus, this leads to unknown genetic disorders and poor genetic quality which makes it difficult for the dogs to live for a long time. In the end, it will cause a lot of stress and problems for the family down the road due to the dogs’ health. Many people who are unaware of these living conditions often tend to overlook their puppies neglect and suffering. When purchasing a new pet from a pet store, many people do not wonder where their pet may have come from, instead, they are more engulf in their excitement to bring home a new family

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

Do you consider your pet more like an extension to the family perhaps another child? Did you know that about ninety percent or more pet owners consider their pets their children (National geographic). Business are taking notice of this positive trend and catering to the expansion of the growing number of people that are now considering animal as children. Today local businesses cater to more than just humans, they have started catering to pets also. Some of these activities include: restaurants with dog menu, dog parks, and malls that offer a place to take family pets. With the growing number of people now having animals for children as an addition to the

This article presents the effort to shut down all puppy mills. So far 88 cities small and large have shut down in effect to this. These puppy mills include cats, rabbits, and other small breeds as well. Phoenix is known to be the first city to have a pet store challenge to put a ban on puppy mills. Other cities such as New York City and Salt Lake City have taken a stand against puppy mills as well. As more consumers learn more about the puppy mills, they as well are wanting nothing to do with them. Although many changes are being made some of the local laws still allow small breeds and animals from the animal shelter to be sold. Pet stores now have the option to change to a ‘humane business model’ which allows them to work with shelters and

How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

Throughout history dogs have been prevalent, the upper class of Egyptians took pride in their Papillion’s, Paul was believed to have a Maltese when he was stuck on the Island of Malta, and they have been used in many wars. The issue being faced now is puppy mills. Many believe that all dog breeders are bad but that is not completely true. There are dog facilities that mistreat their animals and it is horrifying to witness, yet there are others choosing to breed and raise the best quality dogs in the best possible conditions. Not all dog facilities are outside in the dirt in the winter, some

For millions of years dogs have remained a constant companion of man. Bred from the aggressive and formidable Gray Wolf tens of thousands of years ago the domestic dog now lives in many homes across the world. Where in the far distant past the domestic dog was bred as a guard animal, a beast of burden, and even a food source the dogs of today are bred for a far more endearing purpose-companionship and love. Finding a pet dog that is more of a joy than a chore is necessary when asking: How much is that puppy in the window?

Does the firms’ value proposition match with the benefits asked for by the consumers from the target segment?

Owning and caring for pets is an extremely normal thing for people throughout the world. The love that millions of communities have for animals is huge and it brings a multitude of people together because of their common bond. Many studies have indicated that owning a pet can better the owner’s health, and even lengthen his/her life. Pets can be incredibly helpful for a variety of reasons making people agree that pets bring more enjoyment than dissatisfaction. Owning pets has become a very popular trend for a number of reasons, such as service, protection, and companionship.

The U.S. owned-dog population is 78.2 million and it is growing steadily. With a population so large it is no surprise that the pet

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

The segmentation has been done on the basis of buying behavior of the customers. Knowledge of segment buying behavior can help redirect marketing resources for profit gain.

Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other