Enterprise Case Study Essay

1716 Words Apr 25th, 2013 7 Pages
Nova Southeastern University
Wayne Huizenga Graduate School of Business & Entrepreneurship

Assignment for Course: MKT5017- Delivering Superior Customer Value

Submitted to: Donovan McFarlane

Submitted by: Paige Chin- paige.chin@live.com Date of Submission: July 25, 2012

Title of Assignment: Case Analysis 1- Enterprise Rent A Car

CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
…show more content…
This will attract more customers to rent from Enterprise because one they will help to contribute to keep the environment clean and also because they have hybrid cars they will also be able to save money because they will get more miles to the gallon.
Political, Legal
Politics also plays a major role in factors that affect Enterprise. Two examples, one if there is a political upheaval in another country it may cause oil prices to rise and second, if the government decided to raise taxes on cars. Both of these situations would affect Enterprise because to compensate for these added costs they may have to increase the cost of rentals and the demand for rentals will go down, as some consumers may not be able to afford to rent a car. The company should be focused and aware of what is going on in the world both locally and abroad so that if a situation occurs or they see where a situation could cause a threat for them they have a system where they can use the price of one rental to offset the other so that consumers will not have to pay that much more for a rental.
Technological
In the 21st century the world has become so technologically advanced that businesses now need to take part in social media. Enterprise has begun taking part in this, as they are on Facebook and Twitter. As the case has stated Enterprise is still lacking certain aspects of social media, example an iPhone app and YouTube, but hopefully within the near future they will be able to
Open Document