Entertainment And Media Industries : Case Study

I just feel like the care about their customers too much than other companies do because when I was reading the tweets that they post it was all about how they can help their customers. I just feel like other companies just want you to buy their stuff instead of focusing on what the customers wants. For example I went on the DIRECTV twitter page to see what they are twitting to help the customers all I saw was a lot of tweets about football games and basketball games. You can say that connecting with their customers, but I don’t think it is at all. What DIRECTV need to do is what Comcast is doing which is make sure your customers are getting the help they need from your company instead of talking about how the football games and basketball games are

In the world today, when you hear the words AT&T, Cox Cable, DirectTV and Comcast the first thing that would typically come to mind is enjoying sports and family television. Often time’s customers don’t really know into the weeds of a company until something goes wrong. A consumer may find interest in the event they have bought stocks into a company and they see it all fall. Companies such as this service millions and millions of people all over the world. It is sad to know that some of these organizations while looking squared away on the inside have such serious ethical issues going on or that went on within their organization. The last thing a customer wants to do is tune into the t.v. and find out that one of their providers was

Entertainmentnow.com is an international Internet retail Website offering an array of books, music, videos, DVDs, toys, and small electronics. The company has historically marketed and sold to individual consumers, but has recently expanded their market to serve corporate and institutional customers as well. The company purchases products from vendors, holds the products in inventory, and then fulfills customer orders directly. This business model is similar to Amazon.com’s, making them one of the company’s main competitors.

However, in the era of the Internet, the market has changed. Cable television has been challenged by many alternative venues of media consumption, most notably in the form of the Internet. "There has been some competition from satellite TV players and (in a few areas) TV over IP" (Masnick 2008). "Thanks to the rise of Netflix, Hulu and hardware like the Roku box and Apple TV, cutting the cord to cable TV doesn't mean cutting yourself off from your favorite shows and channels" (Glaser 2010). However, most high-speed Internet consumers receive their Internet connection from the cable company, which indirectly funnels money to support cable TV.

Any of these options would make a superb option for theater watching and show business would profit by keeping all the profits from tickets sold.

Comcast is planning expanding globally. With the main competition with the Dish Television Network. Comcast’s have devised

Comcast is a global technology and media company mainly known for its two main businesses, Comcast Cable & NBCUniversal. Comcast Cable is one of the largest service providers for phone, high-speed internet, video, and television services in the nation. While Comcast Cable is a cable giant in the area of business, the company has publically struggled significantly in the area of customer service. Comcast has had a number of public customer service complaints in recent years which quickly grabbed major media attention. These customers began recording phone frustrating calls with customer service representatives and posting them online via social media. Two of these dissatisfied customers were men named Ryan Block and Aaron Spain who posted their evidence of the

Comcast is a Fortune 500 company that focuses in media and technology. The website for Comcast is www.comcast.com and they offer an array of services ranging from digital television, internet, and home phone to customers within their designated service areas. Comcast has achieved high levels of success by employing educated public relations specialists, focusing on positive marketing ventures, and distributing a service that people want and need. Comcast has created a variety of services and ways to order services and have named bundled services Xfinity, which is by far one of their most popular services.

This article written by Leslie Picker and Cecilia Kang primarily focuses on the issue regarding the merger of cellular phone giant AT&T with the entertainment conglomerate Time Warner. In late October the New York Times broke the news of these two joining and many industry annalists viewed the merger with skepticism as well as, outraged consumer groups. Individuals believed that AT&T and Time Warner would terminate any competition and create unfair pricing in order to encourage more mass media consolidation resulting in a market that would be strikingly similar to a pure monopoly.

Comcast Corporation is the biggest mass media and communication company in the world. Its internet services and telephone services are quite popular in the United States. Among the many services provided by Comcast, many users in the United States use its email services.

Customer complaints have plagued Comcast for years, but the issue came to a head in July 2014 when a customer recorded a call with a service representative who refused to let him disconnect his Comcast service. The recording not only went viral but also motivated other frustrated Comcast customers to do the same. After the incident became public, Roberts appointed Charlie Herrin senior vice president of customer experience. Herrin, who previously oversaw the design of Comcast's Xfinity products, faces the daunting task of improving Comcast's overall customer experience. (Mangalindan,2014) There have been quite a few viral videos launched by angry customers due to Comcast's bad service.

Rogers Cable is the leader in Canada’s cable television market, with a over 2.3 million cable television subscribers and 500000 internet subscribers. In 1993 the Canadian government relaxed the norms of telecommunications industry followed by an application in 1999, allowing local carriers to change the content of the information passing through their networks. This led to increased competition in the market and the customers enjoyed a lot of choice. As such Rogers Cable focused completely on increasing its subscriber base and

Comcast was founded in 1963 by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky in Tupelo, Mississippi. Entrepreneurs who transformed Comcast from a small cable company to a massive corporation that employs over 68,000 people. Of course, with mergers as well as buying other companies, they were taking a great risk. Their risk taking has been a proven success. The company was incorporated in Pennsylvania in 1969 under the name Comcast Corporation from American Cable

4. The bargaining power of buyers: The outlook for the target market isn’t favorable for the movie industry because it will not be growing as fast as the overall population. Buyer power is a strong force because of the target market and several other factors including: the undifferentiated product offered, switching to an alternative is simple and low cost, and customers can stay home and watch movies. The consumers are also complaining about concession and ticket costs, along with the advertisements before the film is shown.

Comcast has to balance all of these factors in their macroenvironment while making their internal business decisions and deciding how to price their advertisement slots and subscription charges.