Entertainment And Media Industry Of Australia

As one of the largest forms of pop culture, TV shows in Australia have had a massive impact on the things we buy, our job preferences, and hobbies that we could take up. In the 1960’s this was very much the case. It was the beginning decade for Television

I have tried. The only local program I could praise is Wildside” ( Cited in the Sydney Morning Herald, David Dale). So whilst there are many Australians concerned over this issue there are so many more that do not see the affect the American TV culture is having on Australian television and its identity, the distinction between what is inside and outside Australian culture is slipping away.

During 1945 to the present there has been many changes in Australian pop culture, these areas of pop culture include Film, television, radio, music, fashion, sport and communication. Popular Culture refers to the beliefs, attitudes and lifestyles shared by a group of people.

In the Pay TV industry, it would be difficult and expensive to enter the market. The barriers to entry involves costly infrastructure that is already controlled by the big players in the market. Whether programming is coming over cable, fiber, DSL, or satellite dish, the costs to implement this infrastructure is very high. The cost to launch a satellite in 1997 was $51 million, which would be close to $80 million in present dollars (DISH). The threat of new entry is low.

As the ABC is an organisation heavily involved within the Australian Multimedia Industry, the tools and equipment used are integral to the quality of the content produced. For different areas of production, the tools and equipment used will differ, for example, when working in television, equipment would include a set, cameras, tripods, microphones, props, lighting, video monitors and teleprompter. To edit and deliver good quality television content, the department would use various editing tools and software’s during post-production focusing on almost all areas of audience experience such as visuals and audio. Some of these tools include Photoshop, Adobe After Effects, Flash and Computer-generated imagery (CGI). When working with radio, the equipment needed to produce a podcast or broadcast includes a sound proof room or studio, sound boards, microphones and switchboards and the tools used for editing would be solely based around sounds to enhance the audience’s aural experience, so this would include sound editing software such as audacity.

After the end of WW2 there was an increase in wealth for many Australians. This meant that Australians were able to afford more entertainment products, which resulted in the introduction of televisions. Australia was a growing community and there was a “quest for Australian identity.”(Wiliam, S, 2016)

Television has, without doubt, received more attention from Americanisation critics on media globalization more than any of the other domains e.g. fashion, language. According to Tony Bennett (1999, p.207) the early 1960s represented the peak in the Americanisation of popular culture measured by the proportion of American material transmitted. Most analysists now agree that about half of Australian television scheduled is taken up with imports, with US material dominating the commercial channels and British programs comprising the bulk of overseas material broadcast by the ABC (Bennett 1999, p.212). In what is probably the most systematic comparison of international flows, Tapio Varis reported that Australia has seen a decline from 57 per cent of imported programming to 40 per cent in 1983, although the proportion of imported programs at prime time was slightly higher at 46 per cent. Although Australia’s proportion of imported television is high compared to the Western European countries (yet significantly lower than New Zealand), commentators have generally claimed that such imported programs do not attract

The Australian film industry is currently in a point of crisis due to the lack of audiences attending Australian films, hence creating a decline in the revenue received towards our national industry. However, this is not due to the lack of creative talent, it is rather the many underlying issues that don?t allow the Australian public with the awareness and accessibility of these films. These problems are within the distribution, marketing and funding of these Australian films, allowing the national Australian community to not seek for films made by people within their nation due to negative pre-conceived notions and the convenience of going to see a Hollywood Blockbuster. These issues are seen through the poor release of both critically received films, Jennifer Kent?s The Babadook (2014) and Hugh Sullivan?s The Infinite Man (2014), both not gaining a wide audience. Through these issues within the industry, Australian filmmakers have not been able to create the revenue needed for these films to branch out to be easily attained by the public.

This graph shows the size of the entertainment industry. It shows that, even in the economic crisis, the market still remained constant, which is very remarkable. This shows that entertainment is a must for people, and that they spend money on it, even when the economy is not at its best.

The business overview, current situation analysis and marketing objectives are reviewed in this document as the following briefly details.

It is important to note the following when evaluating China’s media industry: Public service television is an essential service to the community and cohesion of democratic societies aimed at the production, publication and distribution of a set of radio and television channels airing the diverse and balanced for all audiences, covering all genres and designed to meet information needs, culture, education and entertainment of Chinese society, spread their identify and cultural diversity, promote the information society, promoting pluralism, participation and other constitutional values, ensuring access for significant social and political groups.

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a market review report that includes detailed research organised under the headings listed in the procedure.

Research Reports and Internet Research – The internet is a very easy way to source secondary data that can be extremely useful as it is a good source of industry information. Some information can be available for free like the Australian beau of statistics, newspapers, council and magazines, some help maybe needed in determining the viability of the information and to analyse the results. Other professional research companies like Roy Morgan and Ibisworld will charge a fee for their reports. This may work well with surveys and experiment research as trends or environmental factors in the market could influence consumer consumption therefore giving invaluable information as to what may sell well or is needed in the current market. This method was chosen as it can be easier to obtain and cheaper than the other research methods. It can also provide information on the competition, which would evaluate what products they have been advertising and why.

Since the 1950’s the use of new technologies in the Film and Television industry has increased dramatically. From the equipment used to create the moving pictures, the technology we use to view these scenes and the techniques used to capture or produce the animated films and live shots, technology is forever expanding and growing. The Film and Television industry is a major contributor to the Australian economy, directly contributing $5.8 billion to Australia’s GPD (Gross Domestic Product). In this essay I will discuss the positive and negative effects of paid television and streaming services on the industry and whether those effects will be positive for the industry’s future. The key features I will be looking at are;