Entertainment For The 21st Century : Xbox Live

Flextronics won the order from Microsoft to manufacture the Xbox. Microsoft hopes to launch the Xbox simultaneously in both North American and European Markets. That requires the manufacturer--- Flextronics’ two facilities designated to build the product would have to work together very closely to achieve Microsoft’s goal. To do that, Flextronics have to use the same shop-floor management system in both facilities so that Microsoft could track all the production statistics more easily, which also is the commitment made by Flextronics when it was biding the business.

In order for Microsoft to become the leader in the console industry, it is critical to know the kind of consumers that are going to be targeted. According to the Fundamental Marketing article by Isaiah King, the target market for Microsoft Xbox users focuses on three main components: demographic, psychographic, and behavioral (Fundamental Marketing 1). The demographic of Xbox users range from age, generation, and gender. The hardcore gamers age group range from 16 to 30 years old. However, generation plays a huge role in the demographics of the console. Students of 18 years and younger are aimed highly more than older people, as they are leaders of the digital innovation. This variable of the demographic is important, as this age group will be the future industry in new products.

Through the years of all the generations consoles Microsoft’s Xbox and Sony’s PlayStation both prove to be, arguably, number one. The flames of the console war since the release of the latest generation of consoles back in 2013 have been set ablaze by fans and gamers alike. Microsoft had a weak start with the Xbox One and with nonstop updates and quick releases they crushed their competition. What exactly makes Xbox better?

User Profile-Microsoft company have a huge target market, the service they provide from daily office operation to home entertainment. The user of Microsoft mostly are who have basic knowledge on

I am going to explain to you why I like to play Xbox. To me playing my Xbox is my favorite thing to do. I can do almost anything I want on it. I can watch movies, play videogames, talk to friends, and even surf the internet. Yes they are somewhat expensive, but I use mine all the time, so I easily get my money’s worth from it.

The head of Microsoft, Bill Gates, first introduced the console at the Game Developers Conference in 2000 and it was a huge success. Bill went on to tell everyone that the Xbox was not just another console, it was going to be the most powerful console to date (Marshall, R).

With always-on DRM, the users of Xbox One will be constrained by the surrounding setting. For example, the devices must be set in a WIFI covered or internet accessed location. Although internet is easily acquirable in these days, in some places or some occasions like suburban areas, internet network might not be as stable as it in city areas. Even in city area, internet service can be interrupted and not necessarily persistent.

The XBOX is now a 6th generation video game console that is manufactured by Microsoft. The machine itself was released in November of 2001, just in time for the 2001 Holiday Season in the United States, then subsequently worldwide. The decision to manufacture and release the system was Microsoft's first plunge into the gaming console market and designed to compete with the Sony PlayStation 2, Nintendo's GameCUbe, and Sega's Dreamcast. By November of 2002, Microsoft launched the Xbox Live service that allowed players to play interactive games online (Gamer's Catch, 2006). Looking at the evolution of the system, however, we now know that the Xbox began to be discontinued in late 2005 (in Japan) and then in early 2007 in North America. The last game was released in August 2007, and even support for out-of-warranty consoles was discontinued in 2009, with all new faulty consoles replaced with Xbox 360. Xbox Live support was discontinued in April 2010 (Whitten, 2010).

In July 1999, Microsoft legitimized its expansion beyond its core competencies, to invade the gaming hardware market with Xbox and made its impression on the thrill and action seeking needs of the sophisticated video gamers. It aimed at

In terms of the product itself, Xbox One has many features that it can use to its advantage in distinguishing itself from other gaming systems, as well aiding its ability to attract many customers. For example, the Xbox has many apps such as Netflix, Google, and ESPN, which the console owner can use whenever they want (even during the middle of a gaming session). Cable and Satellite television services can even be connected through the Xbox in order to enhance the consumers’ experiences and to create an all in one system. Additionally, the Xbox brand is known for many of the great games only offered with the Xbox experience, making it a more alluring choice.

Microsoft is trying to establish the Xbox One as the video game console leader in the Video Game Industry. The Xbox One is a third generation video game console for Microsoft. The video game industry continues to have steady growth. However,

The Xbox One, being one top competitors in the gaming console industry has many features that differ from other gaming consoles. One main feature is the Xbox Live which is an online service for the Xbox console allowing an individual

Microsoft Xbox will continue to market itself as it has been to keep its current Target Market happy, but it will start to branch out and market much more heavily to women and families. There is a huge market out there that Microsoft Xbox has not really touched upon with women and families. There are many gaming systems that are geared towards children that many women buy for there children. If Microsoft Xbox starts to compete in that area and creates games and accessories that younger children can use and be able to continue to use as they grow, parents would be happy to buy one for them to have and grow with. Many more women would be happy to invest into an Xbox for their children and families to use.

Microsoft companies offer many new products to their customers that attach them to their products and to let them more comfortable with those products. Microsoft constructs the platforms ahead which other companies manufacture digital platforms. Microsoft is a company that leads many things in the world and many people in all countries in the world use Microsoft. Some of Microsoft products are the top in the market. For example, more than 70 million people use Microsoft office (word, PowerPoint, Excel, etc.) in the world every month and Windows 10 is one of most used Microsoft products in the world more than 197 billion hours of usage and more than 400 million activated devices use windows 10. Dynamics 365 is another well-regarded product that allows

The gaming community leans towards the Internet as their primary source of information. Most of the community-based sources are found online through websites and social media; these resources consist of current news relating to the industry, opinions, gameplay strategies, and background stories on games. Aside from media sites and blogging, gamers use YouTube, Reddit, Twitter, and Facebook for information and entertainment purposes. Through these sites, gamers post videos, interact with players, and discuss games. Even though these sources contain biases, the gaming community relies on reviews to inform their decision on purchasing a particular game. For instance, Kollar and Frank (2017), journalists at Polygon, wrote a review on Super