Entertainment Industry Ethical Issues Paper

In our society today, there is a growing number of consumers using the Internet as a main source for music. The smaller music companies are having to come up with new and different ways to use the Internet to increase their sales. The music companies can drive there sales because so many people are previewing songs online by downloading it first. The artists are also able to capitalize on their music via the Internet. The Internet is capable of reaching all types of people all over the world. The music industry has been made

: The Public Relations game is fast changing. The industry has been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry it used to be in the past. In the current scenario, the domain is all about maintaining focus on the art and science of creating and promoting favourable relationship with the public.

The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

In recent years, companies have shifted their advertising budgets to include a larger share for public relations because media fragmentation makes it difficult to reach mass audiences with their advertising campaigns. With a fragmented market, companies rely on PR to use social media to create targeted campaigns. This influx of social media websites such as Facebook and Twitter have also generated a challenge for PR firms to retain clients because of the ease to launch digital campaigns; the companies need creative talent to remain relevant (Ulama 5).

Many organizations have experienced some form of public relations problem or crisis. The severity of these public relations problems can vary from very minor to very serious. A public relations problem can arise from a number of areas including leaked information about the practices of a company that could be damaging to their business or sales. In addition a public relation crisis could be dealing with a human resource problem or exposure of poor treatment of employees

Although codes of ethics have become part of the public relations profession, Newsom et al. (2013, p. 49) state that not all practitioners adhere to their respective standards. Bernays (1998, p. 29) notes that unlike most other professions, public relations lack an ethical code that gives the state the power to restrict the practice of those who breach any such code. Bernays (1998, p. 32) believes the public relations profession should have ‘…registration and licensing by the state…’ so that both the practitioners and publics can be confident in the profession’s ethical standards. The Public Relations Society of America’s code of ethics was first implemented in 1950 but is essentially unenforceable (Fitzpatrick, cited in Sha 2001, p. 122).

Although what Ashley Hovey spoke about, the industry of technology and media, is not necessarily in line with my professional interests, it is definitely aligned with my recreational interests. Like many millennials, I am an avid watcher of on-demand streaming services like Netflix/Hulu, and an abandon-er of television. With the growing popularity of non-traditional media sources, there has been a mantra amongst millennial news sources that the medium of TV is dying Thus, it was incredibly interesting to hear Ashley’s perspective, as a person who works in TV, on the state of the industry. For one, it was surprising to hear how important advertising revenues are to big companies like Comcast. Although I knew that advertising revenues are high, I did not know that they are Comcast’s #2 source of revenue and in turn, a lot of its initiatives are aimed towards optimizing ad gains.

During the twentieth century public relations operated with a ‘thin’ understanding of ethics, which caused complex problems for society. To understand why and how this happened we must first understand what ethics and public relations are and how they work together. Public relations is ‘the management of communication between an organization and its publics’ (Tench & Yeomans 2009, p. 5)); its role is to establish a positive relationship between an organisation (or individual) and society. Public relations has power – with that power comes a responsibility to be ethical, accurate and aware. Ethics is ‘the study of individual and collective moral awareness’ (Grassian 1992, p. 3); ethics allow people to identify what is ‘right and wrong, good and bad’ (Breit 2007, p. 309). Making ethical choices in public relations means to have honesty, loyalty, respect and integrity. Throughout this essay I will discuss why public relations has been perceived as unethical and examples of unethical communication; I will then

In my pursuit to become an ethical public relations professional, I have written a personal and professional code of ethics that is congruent to PRSA’s code of ethics, my upbringing and biblical teachings. I do not have the power to dictate precise outcomes for every situation, but I am able to apply common values and decision-making processes to arrive at the best possible solution. This document sets forth a framework of responsibilities I will use during and after my matriculation at Georgetown University.

Honesty: When communicating with the public on behalf of a company or organization, it's crucial that public relations professionals are honest. This means providing accurate and truthful information.

My responsibility consisted of researching entertainment news sites and condensing the most important stories of the day to be delivered via the newsletter. Here, I had the opportunity to take an insider’s look at the business side of entertainment and become part of the conversation on important topics affecting the entertainment industry today, such as the effects of piracy and the growth of streaming sites as an alternative to theatrical release. This is where my work as a media commentator started. I have written several articles for the site, including, “The Continuing Merging of Film And Internet Is, Yes, Inevitable” and "Why Everyone Should Be Following Warner’s Example." In these articles, I focused in the importance of having different channels of distribution for films, such as social networks and streaming websites. Filmmaking in itself can perfectly illustrate ideals. However, the Internet has the ability to propagate said ideals faster and take them all over the world in a matter of hours. And this is only the tip of the iceberg of what other media forms can contribute to social

Abstract: As consumers’ level of consumption rises, more and more industrial corporations have turned to investing in the entertainment sector due to the need for sustainable growth.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR