Entertainment Media Ethics : Music And Music Videos

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ENTERTAINMENT MEDIA ETHICS: MUSIC AND MUSIC VIDEOS
SECTION ONE: INTRODUCTION
Music is an important part of life. Its role as a form of art and entertainment is a significant one but more important is that it serves to reflect and reinforce societal norms and values. It is not only used to entertain but also serves as a form of social commentary (Baran, 2009). For instance, the emergence of Rhythm and Blues (R&B) in America after the Second World War was a means of advancing the black race and it helped blur the line between white and black as more young white people became aware of the distinctions that existed in the society. The Hip-hop and rap of the 1980s and 1990s had almost the same effect, awakening in Black Americans a sense of
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SECTION TWO: CONCEPTUAL FRAMEWORK
Music and Music Videos: Meaning and Purpose
Scholars have attempted to define music, and to be quite honest, it will be a huge challenge to try to weave a definition around the art that is music, because it is beyond definition. However, for the purposes of this work, we shall adopt the definition by Aluede & Eregare (2009), not because the definition is, in itself, complete, but because it captures the very essence of what we look for in the definition of music. Music, according to Aluede & Aregare (2009), is not only an organization of sound but also a symbolic expression of a social and cultural organization, which reflects the values, past and present ways of life of human beings. Also, Jones (1975), cited in Amana and Onogu (2015), defines music as “a language which encodes emotions, aspirations and people’s goals in autonomous and self-expressive arts forms.” These definitions are important in understanding music, because they highlight the fact that music does not only appeal to the feel-good emotion, it is not only used for entertainment; it is a valid form of social expression and this underscores the centrality of music in African socio-cultural life.
The role of music in society can be best imagined when one thinks of a world without music. Music serves as a personal
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