Entertainment Powers Of Oprah Winfrey

Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products.”Just about every star was associated with one sponsor’s product he or she plugged.”(1). Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads feature celebrities)(5), for the endorser it became an easy way of generating an income while for the endorsing company it became a guaranteed way to reach a wide segment of potential clients.

With the word “influential”, many connotations and definitions come to mind including, honorable, determined and committed to providing change for others. Oprah Winfrey fits all of the aspects along with her having the capacity to have an effect on the character, development, and behavior of people. Being able to reach hundreds of millions of people, Oprah is known worldwide for being a therapeutic medicinal friend through TV screens, working to enable teenage females of South Africa the right to education and has been awarded for her achievements and professionalism.Oprah’s trauma and experience with rape and, a teenage pregnancy forced her to take advantage of her education, leading to Oprah changing her life and the lives of others. The

Jenkins argues that American popular culture will be redefined by the struggles over convergence and media. With the idea of profit in mind,

Chris Hedges’ “American Psychosis” is one author’s explanation behind the perceived degradation of America, attributing this decay mostly to a nationwide engrossment in the lifestyles of the rich and famous. Hedges further purports that the American government itself is behind making famous people front-and-center at all times, so that the populace has no chance to focus on the nation’s actual problems. He suggests that this reality TV state-of-mind turns life into a “world of unadulterated competition” where our attention-craving society discards the losers “like Styrofoam boxes that held junk food”. Those ‘excess’ human beings who cannot keep up with the endless quest for notoriety, he contends, end up unemployed, imprisoned, or homeless, because the only worth humans have in the modern world is their ability to make headlines. The final piece of his article is dedicated to fomenting some kind of vengeful revolution against celebrity culture, in which the public purges itself of inconsequential distractions so that they can once again separate illusion from reality.

As technology has developed over the years, society has become extremely reliant and addicted to the media. According to A.C. Nielsen Co., a global information and measurement firm, the average American youth watches twenty eight hours of television per week. Within a sixty-five year timeframe an individual will have spent a total of nine years watching TV (Herr). Both of these sects contribute millions of jobs providing individuals with ample opportunities, a gateway to success. It certainly provided the break for one African American woman to attain a status she could have only dreamt of as a child growing up in an unstable, emotionally debilitating, and unpromising environment. Oprah Winfrey is arguably one of the most influential women

In order to fully understand the buyer power involved in thee American entertainment industry, a macro environmental perception has to be incorporated to understand its three primary levels that affect one another. But to try and understand how American entertainment industry relates to Oprah, we will focus primarily on viewers of visual media rather than music and other forms of entertainment.

Hip-hop artists have acquired more and more power through social media. As artist’s popularity grows across the nation so does the audience they have the ability to reach. Even during hip-hop’s origin, it had the power to move a nation. We have seen what a driving impact celebrities can have on bringing forward social changed.

An “I told you so” echoes from the grave of Neil Postman as a Reality TV star lead the polls for the GOP primary nomination in the 2016 presidential race. Meanwhile, a symbol of the most turbulent times in American history was recently removed from a state capitol and designated for museum status. Today’s latest social media sites like Facebook, Instagram, and Twitter, has assisted the Internet ‘steady growth and influence of society for over twenty years now. Three authors, Neil Postman, Daniel Solove, and Walter Lippmann have explored how various media and symbols have shaped society through history to today. Postman, in Amusing Ourselves to Death, Public Discourse in Age of Show Business saw the dangers in the medium of television turning the serious subjects of religion, the news, and particularly politics into forms of entertainment. In his book, future of reputation, David Solove argues, the law must meet the challenge to address these ever-changing technologies’ effect on one’s reputation and strive to protect the privacy while ensuring the freedom of speech. In the book, Public Opinion, author Walter Lippmann, explores how symbols are planted by authority figures to corral the public into their camp. While each author takes a different approach, each provides insights into a changing world and a route for an informed society to achieve better citizenship.

I learned that I no matter what cards you are dealt, you should strive and risk to be whatever you want to be. My rebels are powerful African American women in the world, they have had a great impact in the world. With Michelle Obama changed the food pyramid into MyPlate. Oprah Winfrey creating a wonderful talk show listening to other men and women’s stories.

Have you ever wondered what influences us to behave the way we do? Look a certain way? Or even looked for an explanation to what causes us to apply a certain perspective regarding personal and controversial issues? One of the answers to these questions may revolve around the influence we absorb from celebrities. A definitive term for celebrity is an iconic figure to a category or group who has achieved success in one or multiple aspects of their lives. As a result, these individuals have drawn in publicity and fame. Over the years with the advances in media and other forms of communication, celebrities have become topics of discussion worldwide, rather if it’s at school, with colleagues or at the dinner table, it is fair to say that

As Gladys starts to take different kinds of commercial advertisements, she has significant numbers of ads appear on billboards, newspapers, and magazines regularly. At the same time, as Barthes mentions in Mythologies, “[m]yths are nothing but this ceaseless, untiring solicitation, this insidious and inflexible demand that all men recognize themselves in this image, eternal yet bearing a date, which was built of them one day as if for all time. (155)” Therefore, Gladys and her corresponding notion of ‘average American girl’ penetrate deeply into the people’s mind because of the power of media. The mass media transmits and reinforces the message again and again until the public is used to its existence and finally accept it. The bourgeoisie who identify themselves with the image of Gladys as an ordinary individual in the society inevitably desires to purchase the things Gladys endorsed. Since the loyal consumers believe in the myth of Gladys, those things mentioned in the advertisement, for them, turns out to be the essential types of the bourgeois culture with no

Luck is a matter of preparation meeting opportunity. TV-personality and author Oprah Winfrey has experienced a fascinating and fulfilling life. Twists, turns, and stops alike have led the Mississippi native through an adventurous journey few of us could imagine living. From hosting the vastly successful The Oprah Winfrey Show at 22 years old, to becoming a multi-millionaire by age 35, Oprah has changed the entertainment industry at its core; leaving many to marvel at her numerous achievements. Motivated and determined, Oprah maintained the astonishing will to push through obstacles , and consequently, reap the benefits. Professional projects that Winfrey has undertaken seem to be touched with a special spark of success like no other. Many of

Talk shows are becoming increasingly popular and widespread forms of entertainment, however the underlying premise behind these shows which was originally the idea of empowering individuals and allowing them to share their experiences, has been replaced by a focus on celebrity figures and largely insignificant matters of public interest. The Ellen Degeneres show is a contemporary talk show which although does include therapeutic narratives of disadvantaged individuals including Ellen’s own struggle with discrimination, is mainly comprised of the disclosing of intimate details of celebrity lives. Through her use of humour in dealing with issues of a more serious nature, Ellen provides social commentary which effectively reaches a wide

Harpo is a production company that encompasses many forms of communication to the masses through its owner and creator, Oprah Winfrey. Harpo’s campus headquarters are currently in Chicago, Illinois. In Chicago and throughout all the endeavors that Harpo attempts to influence Oprah is the head of the deciding factor. She is the top of the organizational hierarchy. Everything about the company is part of Oprah. So what happens if Oprah is no longer able to be the head of the organization? This case study looks at the problems and potential solutions to an organization that relies on a single individual for decisions.

Though Oprah increased her involvement with the network during early programming, by introducing the talk show Oprah Prime in 2012, her involvement decreased when she decided to focus on other aspects of her career, such as joining the board of directors for Weight Watchers. As of recently, Oprah’s return to OWN’s programming has increased the network's performance once again, since customers who watch the network are generally her fans. However, Oprah’s wavering leadership structure, without consideration of more effective leadership styles, demonstrates how her