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Entrepreneur-Case Study

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Entrepreneurship in India: Bright Prospects, Dark Realities Introduction There is a saying “there are two certainties in life: death & taxes”. In the context of management, it can easily be said that there is another certainty and that is change. From the formula fifties, sensitive sixties, strategic seventies, excellence eighties and nanosecond nineties, it will not be exaggeration so say it is entrepreneurship twenty first century. Who is an Entrepreneur The term Entrepreneur calls to the mind varied images like do-it-yourself personality, the lone inventor, a high tech entrepreneur, a flamboyant promoter etc. The following words are usually ascribed to an entrepreneur: moderate risk taking, innovation, alertness, …show more content…

This step separates the entrepreneurs from the inventors and delivers values to society. The past In the early years before industrial revolution, a venture used to happen the patronage of a person or family and the products or services used to happen what those persons or families were inheriting for generation from their forefathers. Innovation was considered the domain of scientists. After the industrial revolution things changes drastically and big organizations evolved enjoying technical, managerial, financial economies of scale. An individual or family with limited resources was not in a position to match the mammoth factors of production and channel of distribution of those giant organizations. Consequently, the do-it-yourself personality started vanishing being amalgamated in the giant organizations. Those who were trying their hand in something new at their own were treated as mavericks. Nevertheless, the scenario has undergone a sea change specifically in the last 30 years. There is a sudden surge in the entrepreneurial activities. There are almost as many flavors of entrepreneurial ventures as there are entrepreneurs. There are lone inventor working from a garage, a gourmet cook turning a home based business into a restaurant, the experienced manager leaving a well-paid secure corporation to open a consulting practice and so forth. This way of thinking about creativity,

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