Entrepreneurial Leadership

In such manner, Burger King's authoritative culture underlines meritocracy. For instance, representatives' execution is represented in rewards and their profession openings. Burger King's social obligation exercises are intended to fulfil the interests of partners. The approach that organises clients is fitting in supporting the organisation's mean to develop its piece of the overall

The Five Guys mission statement, as simple as its menu, is aligned with the philosophy that if you 're going to sell hamburgers and fries in a restaurant industry that has a lot of hamburger-french-fries business, you 'd better do hamburgers and fries well than the competitors. Five Guy’s focus is not to add more items to the menu, but to serve top quality burgers and fries to keep their business booming. According to Boonze and Kutrz (2012) Murrell states “We figure our best salesman is our customer”, “treat that person right, he’ll walk out the door and sell for you” (pg. 78). This philosophy is one of the key factors that keep Five Guy’s apart from other fast-food chains.

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.

In 1986 when the two oldest sons of Jerry and Janie Murrell decided not to attend college, they made a decision that ultimately changed their family’s lives forever. As supportive parents, the Murrell’s used the money intended for their tuition to open a hamburger take-out shop in Arlington, Virginia to keep the boys close to home and employed (Boone and Kurtz, 2012, p. 78). The restaurant was named Five Guys and a Burger, after their family of five sons. With hard work and dedication, Five Guys has flourished to over six hundred franchises in America and Canada, and has persistently multiplied despite the recent

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

This paper explores the mission, vision, values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission, vision, and values revolve around providing food with integrity and changing the way people think about and eat fast food. Chipotle’s principles include sticking to the basics of a simple menu and uncomplicated, interactive employee roles.

Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community.

The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food

The fact that Mondo Burger has good customer service gives it an utmost advantage—consumers simply appreciate the feeling of being acknowledged, of being heard. Consequently, Mondo Burger flourishes while Good Burger is left in the

Second factor quality of food is the heart core factor that contributed to the success of Five Guys burger. "Five Guys ' burger is better than McDonald 's," says Tristano. "Americans have always fallen in love with a better product "(Burke M, 2012). Speaking about quality food that offers Five Guys includes superior quality of meat, eighty percent lean, always fresh, never frozen at all. Potatoes always come from northern Idaho, because of weather condition they grow more slowly, solid and tasty in comparison to the potatoes grown in California or Florida, grow faster and are cheaper used by other fast food chains. Five Guys use anything but the best. Five Guys first soak fries in water so when the fries are per fried, the water boils, forcing steam out of the fry. This forma a seal so that when they get fried a second time, the fries don 't absorb any oil and so are never oily. "Fries are much harder than burgers" says Murrell. "We work day and night on them, all the damn time." (Burke M, 2012). Five Guys menu allows the chain to focus all its energy on executing its burger "perfectly" (Licata, E., 2009).  Five Guys burger decided they would cook only in peanut oil, which cost five times as much as the oil, other burger restaurants were using (Lottie L., 2012).

Burgers are one of the most favored junk foods people like to eat from around the world. What a great idea to create a restaurant that gives the best tasting flavors, one of a kind style,

While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate

In 1954 David Edgerton and James McLamore purchased a fledgling burger shop that could not seem to make a name for itself, called Insta-Burger King. Immediately the two new owners renamed the establishment Burger King. For the first few years Burger King struggled to compete with their competitors, namely McDonalds, but slowly started to gain more and more popularity. If a person were to fast forward to today, they would see that Burger King is not only competing in the fast food industry, but also on the New York Stock Exchange at approximately thirty one dollars a share. As a company that is constantly in McDonald’s shadow, it is extremely interesting to examine how a perpetual runner

• What measures could Burger King do to dethrone McDonald’s as well as hold off the challenge of a number of other chains that were growing in size and competitive power?