Entry Into the Foreign Market: Investing in Myanmar

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Entry Foreign Market Introduction Market entry refers to the activities related with bringing a product as well as a service to the intended market. A company will take into consideration the barriers to entry, marketing costs, delivery and sales, and the probable result of venturing in the market during the planning stage. A market entry strategy is the finding of the methods of transporting goods and services to the market and distributing them there and developing ways to attain and run contracts in the foreign country. Common market entry strategies are; direct sales, agent/representative, distributor, licensing, joint venture, franchising, and export merchant. Ongoing political, economic, and legal change and uncertainty, as well as opportunities for business, can distinguish market entry in transitional countries. In such environments, business can contribute tangibly to a country's national development. However, the stakes are high for the company and the country. When countries are weak in their development, changes enacted are tenuous. Trusted, committed partners and business are critical (Peng, 2009). In Myanmar, the political and economic reforms in the country have shifted its outlook and the world's perception toward it, creating extraordinary opportunities for business. While opportunities in sectors like oil and gas appear boundless, the risks of investing in this nation are extensive. This is due to persistent dominance of the military in political

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