Entry Mode

The form of this research thus relies more on quality instead of quantity. The data is obtained from relatively small samples and is normally not analyzed with statistical technique. This type of research is normally to answer ‘how or why’ questions (Yin, 2003). The methods of collecting data sources are mainly interviewing, focus groups, observation and document reviews (Meurer et al., 2007). The main purpose of this kind of research is to gather an in-depth understanding of the phenomenon studied and to describe the situation through detailed information (Adar, 2011). The purpose of this study is to gain insightful information in order to have a better understanding on how internal and external factors influence SME’s in choosing the right market entry mode. Therefore, the author regarded that the qualitative is the most suitable to understand how the factors affecting entry mode choices. In addition, this study has no intention to test statistically

Exporting, licensing, and using trading companies are preferred modes of international market entry for firms with a(n) ____ structure.

The threat of entry does not only depend on new entrants ' expectation of focal firms

* Stern School of Business, New York University, New York, NY 10012, (212) 9980864, fax (212) 995-4218, http://www.stern.nyu.edu/networks/, neconomi@stern.nyu.edu Copyright ©, N. Economides

It has been presented by several researchers that the barriers to entry are significantly higher for SMEs than for bigger firms. The fundamental underlying assumption embraced by researchers is that SMEs regularly lack resources and capacities that confine the likelihood to capture business opportunities. In the meantime, Fill states that these barriers alone "are not enough to act as preventative measures to stop the firm entering and progressing through the various stages of internationalization". In any case, the target to comprehend these imperatives and to propose proper political measures has pulled significant consideration of researchers. Quite, some researchers recognize "Exogenous" or "Endogenous" barriers to entry. Exogenous barriers are identified with the fundamental market situations and firms are not ready to control these barriers. Then, endogenous barriers are made by incumbent firms through their techniques and market conduct (Korsakiene,

 ReferencesKerin, R. A., Peterson, R. A. (2013). Strategic marketing problems cases and comments (13th ed.). New Jersey: Pearson Prentice Hall

We would like to express our gratitude to the department for affording us the time and research facilities without which this report would not have been possible. Special thanks go to the head of department Dr. Anders Hederstierna, our supervisor Dr. Britt Aronsson and the course coordinator Dr. Klaus Solberg.

The need for a solid market entry decision is an integral part of a global market entry strategy. Entry decisions heavily influence the firm’s other marketing-mix decisions. Company can enter International Market with many ways, some of them are as follows:

The 3 entry modes present different advantages and drawbacks, Franchising Strategy showed low control in the operations, low risk of exposure, low investment and high support from the local partner. Joint Venture entry mode indicated moderate-high investment, moderate risk, medium exposure and moderate control. Lastly, Greenfield entry mode denoted high risk, high investment, high control of the operations and high exposure.

Research on the International business is the study of transactions across national borders. The KPIs of internationalization theories are all about the influence of the environment, the organizational impact on internationalization, the choice of international strategy and the results of internationalization.

Prof. Erik Mooi VU University Amsterdam Marketing Department De Boelelaan 1105 1081 HV Amsterdam Netherlands emooi@feweb.vu.nl

Entry of firms into a market is an important mechanism in the economy. Entrants have an equilibrating function. Firms will enter the market if the profit level is above the long-run competitive level. As a result of entry, the profit level will decrease to the long run competitive level. Entrants are also important agents of change. Firms with new ideas or production processes will enter the market. Thus these two effects of entry contribute to allocative as well as to dynamic efficiency in the market. However, several mechanisms can prevent firms from entering the market. In other words, there can be barriers to entry that harm the allocative and dynamic efficiency and are therefore detrimental for industry dynamics and economic welfare. From this perspective, it is clear that lowering barriers to entry or preventing that these barriers are created is an important issue in competition policy. All the bright-eyed founders thought that rattling off a list of differentiating features was a good thing. But it was a terrible idea. Because focusing on a single thing a singular product feature, an outstanding experience, a particular service means you’re on the right track to standing out in the marketplace. Big companies differentiate by having multiple products. They win because they can offer a single solution and minimize customers’ pain of having to work with multiple companies. Big companies usually have lots of resources and mediocre products so it makes sense

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

Subject : Appraisal of a MNE's recent market entry (2007-2010) ( 1. Firm Motivations for internationalization 2. Entry Strategy 3. Corporate Strategy)

The reluctance of firms to change entry modes once they are in place, and the difficulty involved in doing so, make the mode of entry decision a key strategic issue for firms operating in today’s rapidly internationalizing market place.