Enviornmental Factors

Seattle based, Starbucks Corporation is the leading coffeehouse chain in the world. The company has its operations in more than 44 countries. The main products offered by Starbucks various kinds of drinks, snacks, coffee beans. The company also operates in the field of marketing of music, books (The Company, 2008).

Starbucks was originally a small waterfront coffee shop located in Seattle that opened in 1971 (starbucks.com- Our Heritage). It is extremely convenient and now has over 24,000 stores in the 70 countries it is located in, which is one of the reasons that it is so well known today (starbucks.com- Starbucks Coffee International). There is a large variety of coffees you could get, however, they do not focus solely on coffee. They also sell teas, smoothies, pastries, and more. Their mission is to “inspire and nurture the human spirit- one person, one cup and one neighborhood at a time,” (starbucks.com- Our Heritage). It is a place that people can work on computers, study, or hang out at, so it is constantly in business.

Starbucks is one of the most recognizable coffee retail chains in the world. Their brand focuses on high quality coffee using specialized roasting of beans from many countries around the world.

Starbucks is a worldwide coffee retail chain that spends significant time in coffee and other related refreshments. The organization prepares and sells meals, coffee, tea drinks and an assortment of new sustainable products, through stores. The organization likewise licenses its trademark through different channels, for example, authorized stores, basic need and national foodservice accounts.

coffee in the world. The goal of Starbucks is to establish the company as the premier purveyor of the finest coffee in the world while maintaining the organization's uncompromising principles. In addition, Starbucks wants to develop its brand beyond being the preferred outlet from which to purchase coffee to becoming the preferred consumer brand.

Starbucks has a great deal of potential by continuing to pursue overseas markets. A prime target of opportunity lies in China, where Starbucks currently operates barely 200 stores, and is already profitable at the store level and presents enormous growth opportunities (www.businessweek.com).

Starbucks is known for its knowledgeable and skilled baristas who could get the order to you with minimal wait time. As a service providing company employees are its biggest assets and as a corporation Starbucks offer its employees wonderful benefits such as stock options, awards, rewards, health care cultural aspects

Starbucks is the leader in the coffee retailing market, with purchasing and roasting top quality coffee beans. It has created a well respected brand with a dynamic

Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

Because Starbucks wanted to control the business strategy in the Japanese market, it changed the strategy by establishing joint venture with a local retailer, Sazaby, Inc. Then, Starbucks licensed its business format to the joint venture company. After entering into the Japanese market, Starbucks increased the pace of international expansion significantly. In 1998, Starbucks acquired Seattle Coffee Company in the United Kingdom, a chain with more than 60 retail locations. That same year, it opened stores in Taiwan, Thailand, New Zealand, and Malaysia. In 1999, Starbucks opened in China (Beijing), Kuwait, South Korea, and Lebanon. In 2000, it entered another seven markets (China - Hong Kong and Shanghai, Dubai, Australia, Qatar, Saudi Arabia, and Bahrain). It added three markets in 2001 (Switzerland, Israel, and Austria). In 2002, another nine markets were opened (Oman, Spain, Indonesia, Germany, Southern China - Macau and Shenzhen, Mexico, Puerto Rico, and Greece).

Firstly, global expansion is key to maintain Starbucks growth since it has reached “a saturation point” in the U.S. The company’s second-largest market, China, has more than 2,800 stores now and is ready for further expansion, considering that China has a population almost four times greater than that of the U.S. Also, many other Asian countries, such as the Indonesia, Philippines and Thailand, still not yet have a developed coffee culture.

• It is a worldwide coffee brand, which established on reputation for special products and perfect services. Starbucks mission is " To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time ". Starbucks is one of the top 100 coffee companies around the world.

Beginning in 1971 with only one shop in Settle’s historic Pike Place Market for coffee and tea, Starbucks has managed to become one of the most successful companies in the world. It has become number one in the coffee industry. As of June 2012 Starbucks owns 19,763 coffee shops in 59 countries which includes 12,848 in the United States, 1,264 in Canada, 973 in Japan, 778 in Great Britain, 621 in China, 441 in South Korea, 350 in Mexico and 269 in the Philippines. Offering to its consumers’ different coffees with unique flavors, tea and beverages, including food

Entry to new markets in many countries is key factor that makes a firm be able to expand its business and target market to further sales and growth. Like others, Starbucks, which is recognized the largest coffeehouse chain, operates its stores in the U.S. and more than 50 countries around the world to accomplish the vision which is to establish Starbucks as the most

Starbucks is no stranger to international markets and has multiple overseas subsidiaries in almost every country in which they operate. In 1985, Starbucks started its expansion into different cities in the USA and Canada, opening in Chicago and Vancouver, B.C. In 1995, Starbucks decided to internationalize its business outside of North America and expanded into Japan by creating a joint venture with SAZABY Inc. Today, Starbucks is the largest coffee shop company in the world holding 42.4% of the U.S. market share (Tucci, 2017) and generating more than 10 times the revenue of its closest global competitor, Costa Coffee, as of 2015 (President, 2015).