Environment Factors

2628 Words Oct 21st, 2008 11 Pages
Perusahaan Otomobil Kedua Berhad (Perodua)

For this given assignment, I have chosen Perusahaan Otomobil Kedua Berhad or Second Automobile Manufacturer Limited Corporation as the organization of my choice. This organization is more widely known as Perodua. Perodua first emerge to the market on 1993 and is Malaysia’s second automobile manufacturer after Proton. Its first car is the Perodua Kancil, launched on 1994. It mainly manufactures small compact cars at very affordable prices and therefore does not really compete with Proton in the same market. It is not only available in the Malaysian market, it is exported to countries such as United Kingdom, Mauritius, Brunei, Sri Lanka, Cyprus, Malta, Egypt, Nigeria, Senegal, Lebanon, Qatar, Saudi
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Consumer markets are people who buy the cars for persona usage. People like you and I are included into consumer markets. There are also the government markets who buy in bulk. In Malaysia, the government buys Perodua Kancil for polices to use it for go around neighbourhoods to ensure there are no suspicious activity going on. As I have stated earlier, Perodua has exported its cars to many other countries including United Kingdom.

Third, suppliers play a major role in a manufacturing company like Perodua. Perodua gets its supplies from various suppliers. It is best to stay in a good relationship with a supplier. This is so that they deliver their product promptly and on time. If they are not punctual in their delivery then the whole production might be stalled due to missing parts in the cars. In order to stay in a good relationship, Perodua will have to pay their suppliers on time and stay loyal to the supplier.

Alike to suppliers, Perodua also need to stay in a good relationship with their marketing intermediaries like resellers because they are the ones who help Perodua to promote their cars and sell them. The two major resellers of Perodua are Autowangi and Autobinee. Basing on feedbacks from customers, they provide the best customer service and have good efficiency. This is why Perodua needs to stay in a good relationship with them as they might be able to increase sales and profit for Perodua.

In order for Perodua to stay strong