Environment Friendly Lifestyle Products : An Analysis Of The Adoption Levels, Consumer Perceptions And Marketing Techniques

-Initiate and implement the ‘Go Green’ project to promote the sustainability features of our products to customers

As more and more people are aware of environmental problems which our human being are facing, most people nowadays do shopping with some degree of morality in mind, taking social or environmental issues into consideration as they select from a range of product or services. Therefore, the concept of

There is an array of options and approaches to healthy living. The text book written by Rebecca J Donatelle, Health the Basics, suggests ways of shopping to save the planet by purchasing products with minimal packaging, reusable material, free of dyes, sulfates, or parabens, and even purchasing products already pre-recycled. The U.S. government’s website for the Environmental Protection Agency provides information on how to reduce, reuse, and recycle. Lifestyle choices anywhere from using old food to make compost and reduce waste to donating reusable goods such as clothing, toys, and electronics can help improve the health of both the individual making these choices and the community around them. This site also offers those willing to recycling links on how to properly dispose of paper, plastics, batteries, glass, oil, and tires –all of which enter ecosystems every day and can hold potentially detrimental results. The website Earth911 is much like the government site, however its user friendly design and approach allows site visitors to immediately see the being environmentally healthy is essential to healthy living in general because what we do directly effects how we live. By sharing the harsh reality of how we affect the environment, Earth911 hopes to shows its clever ideas for healthy environmental living such as having a garden, traveling wisely, and living eco-smart

Cornelissen, G., Pandelaere, M., Luk, W., & DeWitte, S., (2008, February). Positive Cueing: Promoting Sustainable Consumer Behavior by Cueing Common Environmental Behaviors as Environmental. International Journal of Re

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

Additionally, on a socio-cultural level, many consumers feel that restaurants partaking in green initiatives and operations are doing their part to not only help sustain the earth but also to conserving natural resources (Hu, Parsa & Self, 2010). “Going green” is not simply a trend in the food service industry but around the world and in all forms of business. Corporate companies consider “going green” as a sensible business strategy in building recognition for corporate social responsibility among consumers concerned with environmental conservation efforts. Lastly, technological initiatives such as Energy Star appliances (dishwashers, refrigerators, ice machines, etc.) and faucets that use less water must also be analyzed in their ecological conservation capability and weighed against their financial costs (University of Notre Dame, 2014).

c)socio-cultural analysis : In the latest years The Us has shown a very interesting public awareness of the environmental issues, more and more people seem to join ecological causes, people seem to respect more the nature by using different products (even more expensive) if a certain product is known not to harm the environment. The latest years have shown also a big increase of the organic products. Which sets the perfect base for our product which will have the reputation of being 100% organic..

On your weekly trip to the supermarket it’s easy to find a number of products, from coffee to dishwashing soap, that flaunt their green attributes” (American Psychological Association, 2010). With such rumors of greenwashing, consumers are more confused than ever. However, some consumers know the tricks and are coming to find that there are companies whose marketing practices are legit, not exaggerated or deceiving. APA also found that, “people are willing to spend more of their hard-earned green on green products, according to a 2008 survey of 9,000 adults performed by the global business firm Boston Consulting Group” (American Psychological Association, 2010). Consumers who are willing to pay more for a product or service are assuming that they are purchasing a healthier, safer, and better quality product or service for the environment.

The third study also indicates the existence of possible external variables given the location in which it was conducted. According to the text, “the researchers stood outside a small organic specialty shop and interviewed 100 customers as they exited the shop” (pg. 63). Based on the choice of location, it can be argued that the results of this study mainly coincide with the preferences of consumers with a high interest in organic products.

What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet, can be done safely and in style, with effortless routine, while clearly stating that you are contributing to the “green” way of life. Environmentalism, which is associated with the color green, is a broad philosophy and social movement which is centered on a concern for the conservation and improvement of the environment (Wikipedia, 2009). This movement is

People are taking more and more consideration on environmental stuff. H&M has done quite well in sustainable improvements. (Activities about this are shown in the appendix.)

Sunchips provides not only a “healthier” chip but also uses renewable energy and a biodegradable bag and encourages consumers to join their eco movement. Other companies, such as Pepsi and Volkswagen, are joining in too. The “Refresh Everything” project launched by the major soda chain is attempting to make its product more environmentally friendly, and Volkswagen is taking even bigger strides with its movement, “The Fun Theory,” which encourages customers to be green while making the process fun (Park 1). Other major corporations jumping on the green bandwagon include Hewlett Packard, which boasts its recycling efforts and energy efficiency, and Ben and Jerry’s with its effort to “Lick Global Warming” and employ other eco-conscious practices (Rottkamp 1). While these strategies have shed light on being friendly to our planet, the fact remains that the large portion of our population simply is not embracing it.

Intrinsic motivations appear to be the reason why conservation and environmentally minded consumers adopt eco-friendlier products (Bamberg 2003). For example, intrinsically driven consumers buy hybrid cars to reduce the effects of their driving on the environment. However, there is another stream of literature utilizing other research methods that have found that pro-environmental products are often not purchased because of pro-environmental motives (Barr, 2004). In fact, in a wide-ranging study that employed dissimulated surveys on a range of products, Bamberg (2003) reported only a low to mitigate association between consumers’ concern about the environment and adoption of consumption deportment that was considered to be environmentally cordial. If this is the case, is it possible that there are other reasons behind adopting ‘greener’ products?

Green Star Group is committed to creating eco-conscious alternatives to regular household products. We 're super committed and strive every day to lessen the impact our company has on the environment. Even our virtual staff - each member working from their own homes - reduces our carbon footprint. Now that the holidays are over, we can 't help but think about how much harm was done to our beloved planet in the past few weeks. Just think about it. All the baking, the lights, the driving around shopping and visiting, the transportation of gifts, the wrapping paper, the Christmas cards, 20 billion of 50 billion Christmas trees heading to landfill and so on and so forth. We 've got to step up and make some changes or the planet 's gonna be in a big heap of trouble. Let 's make a resolution now to make Christmas 2011 a more environmentally friendly one. Here are some of our favorite tips to make next Christmas more green: Change the way you use lights for the holidays. We suggest you switch to all LED lights. Stock up now while they 're still on sale in some places as they 're cleared out for the new year. They 're easier on electricity and will save you money on your power bill while being better for the environment. Turn on the outdoor lights only for a few hours a day. Between 6 and 10pm should be plenty of time to have them on. Get an automatic timer now and next year set your lights so it won 't matter if you fall asleep and forget they were left on. Spend less time in

The project focuses on a company ECOVATIVE that is producing bio-friendly plastics those help to fulfill the human demand as well as save the environment. The core focus is to develop a view to save the environment by using bio-friendly products and promote it on worldwide market as well as satisfy consumer demand with low cost. The project also focuses on the 4p (Product, Price, Place and Promotion) positioning of bio-plastic.