Environmental Analysis : An Organization And Evaluating The Level Of Threat Or Opportunity They Present Essay

2769 Words12 Pages
Environmental Analysis Environmental analysis is a process for identifying all external and internal elements that can affect the performance of the organization and evaluating the level of threat or opportunity they present. Opportunity and threat assessments are then incorporated into decision making process in order to better align strategies with the organizations environment (Investor Words, 2015). Every destination needs to know about their strengths, weaknesses, opportunities and threats. Israel is a holy place for the 3 major Abrahamic religions of the world i.e. Judaism, Christianity and Islam (Levit, 2008, p. 7). 22% defined the goal of their visit to Israel as a pilgrimage, 27% arrived for sightseeing and travel, and 9% for a vacation. In total, 58% defined the goal of their visit as touristic, 26% arrived to see relatives and friends, and 8% came for businesses purposes and conferences. Sixty-four percent of tourists stayed in hotels, 25% with relatives/friends, 4% in youth hostels and Christian guesthouses, and 3% stayed in self-owned or rented apartments (Reinstein, 2014). This shows that Israel has scope to increase and extend their hospitality towards the tourist. Environmental analysis consists of the macro environmental scanning. It is classified as following.  Political factors  Economical Factors  Socio Cultural Factors  Technological Factors  Ecological factors  Legal factors MARKETING INFORMATION SYSTEMS: The marketing information system (MIS)

More about Environmental Analysis : An Organization And Evaluating The Level Of Threat Or Opportunity They Present Essay

Open Document