Gourmet Lovers Environmental Analysis

After researching my family history I found out that most of my family is Italian. Italy’s flag is really simple it has three stripes and they are green white red. According to encyclopedia Britannica Italy’s population is 59,993,000 as of 2014 and the capital of Italy is Rome. Italy has some interesting customs and traditions also, did you know according to encyclopedia Britannica they eat Sardinian stuffed eggplant? Even though my family is mostly Italian we don’t do nearly as much stuff as some Italian people do! If you think about Italy’s a pretty interesting country.

Italy is an European country. Italian is its official language, and 93% of the population is native Italian speakers. Its ethnic background includes small clusters of German-Italians, French-Italians, Slovene-Italians, Albanian-Italians, and Greek-Italians. With various clusters of people come various beliefs in religion. Religion has influenced the culture, artists, and national treasures of Italy in various ways.

• Target will need to focus on cost cutting in order to reduce their prices that are applied to the products.

Out of the seven continents in the world, Italy; The seventy second largest nation in the world is located in Europe. Italy is a boot-shaped country that covers 294,149 square kilometers of land and 7,200 square kilometers of water, totaling 301,340 square kilometers and is apart of the eastern Hemisphere and located in Southern Europe. Located in the Mediterranean Sea is where this Peninsula lies and is surrounded by rolling hills, valleys, along with Alps and Apennine Mountains. Italy is accompanied by Croatia, San Marino, Slovenia, Vatican, Austria, Switzerland and France (Where is Italy). Not to mention Italy is home to some of the largest active Volcanoes in Europe.

“Hi, welcome to CiCi’s!” This is the warm greeting that every CiCi’s employee will welcome every customer with when they walk through the door. This warm welcome is just one of the many things that CiCi’s does to exceed the customer service expectations that come with a buffet style restaurant. With competition lurking, and the economy pinching, great customer service has become a premium. This is why CiCi’s focuses so much on the customer’s wants and needs. The mission statement

Geographically, Italy is comprised of a peninsula that extends into the Mediterranean Sea, as well as two large islands. The shape of Italy has been depicted as a ‘boot’ in many cartoons and drawings for years. The country covers over 116,000 square miles, making it approximately the combined size of Florida and Georgia. (Killinger, 2002) Italy is a democratic republic that has a current population of around 60 million people, making it the twenty-third most populous country in the world. Italy

Italy is a Democratic Republic. There are two houses in the Italian Parliament and both have equal rights and powers. The President of Italy is elected for a seven year term by an electoral college. The President is independent of all branches of government.(Understanding Italy, 2010).

Italy, positioned in southeastern Europe, is a beautiful country that is faced with high unemployment, corruption and massive debt. Although it appears to be one of the most developed countries in Europe, Italy is somewhat of a laggard in globalization. Ranking twenty-third in world population, Italy stands at 56,126,212 people as of July 2009. The north and south seem to be split in economic terms with the north being well developed industrially and the south facing high unemployment and poverty. Italy is a democratic republic that replaced a monarchy back in 1946. Although it ranks seventh in world GDP and public debt and attracts millions of tourists every year, its current debt to GDP ratio continues to skyrocket. World economists

In 2008, as a result of the strain from the global economic recession, Italy suffered an economic decrease of 1.3% and followed in 2009 with a further decrease of 5.2%. Meekly entering a phase of economic recovery, Italy recorded a growth in GDP of 1.3% in 2010. Economic forecasts for future growth anticipate that Italy will continue to recover, albeit very slowly, and at a rate that is less than that of growth expected in the rest of the EU (U.S. Department of State, 2011). One must add, at this point, the most recent developments in the European debt crisis, particularly affecting Italy, are creating additional uncertainty for these assumptions. Mary Kay must consider whether Italy’s historical growth trends, as well as sluggish economic forecasts for the future, are significant enough in terms of sales and profit potential to warrant entry into this market. The business model, which relies on direct-selling to consumers, requires constant growth in order to garner continued interest from potential Independent Beauty Consultant candidates. The ability of Italy’s economy to produce enough wealth in order to allow for consumers to direct discretionary income towards purchasing Mary Kay’s beauty products is a vital component in

Being a an international brand, there is a level of dependence on Italian markets with 90% of the stores situated in Italy and the equalisation crosswise over America, Paris and distribution over different countries of Asia, Europe, Canada and others. In spite of the fact that the model promotes luxury end products, it has been distinguished there is a related low level of client management which couples this recommending there is a need to take a shot at administration to guarantee a complete shopping background and guarantee rehash business inside of the current client base (Liesch, et al.,

The AAA region was hit by a period of economic uncertainty caused by the slowdown of Chinese growth, instability of Middle East and economic recession in Russia. The Barilla brand market share in value terms increased in all of the key markets in this area: confirmed position as leading competitor at national level in Russia, market leader in Turkey, and further expansion in Middle East and Israel markets with an aggressive dedicated strategy. The substantial investment in the Solnecnogorsk (Russia) for pasta manufacturing will significantly improve flexibility and profitability in this area (Barilla,

And while I'm at it I can go for a quick bite.” but Mercato Italia seems to have these distinct items for the consumers just in case they need them. Mercato Italia seems to have begun to understand that times are changing and traditions sometimes change for the better, which greatly supports the expansion for even more suggestions that can be established in future markets. The stands that I mainly saw did not only offer items but their services as well, “Tu bisogno un taglio di capelli?”, “La tua madre non ha fiori? Perché no?!”, and “Il tuo bagno è sporco? Compra questo!” and at the same time you have the food merchants asking you that if your mother needs flowers than certainly she needs some apples to go with

In this paper I will be discussing the environmental analyst, target market, consumer decision making process and last but not least the four p’s of marketing of The Waiter Button. This product is designed for business owners who operate lounges, bars, clubs, and restaurants. The product has a few key features that can help owners of these establishments improve customer service due to less wait time, efficiency, and tailored customer’s service. For instance, a business who owns The Waiter Button allows the customer to signal the waiter by pressing the button that is either located at the middle or/ and the side of the table depending on owner’s preference. The product also has a water button that allows the waiter to

4 Demographics of Italy…………………………………………………………………… 4 Natural resources of Italy………………………………………………………………... 7 Economic sector and trade statistics……………………………………………………... 7 Exports to other countries & their competitors of the exporting goods………………….8 Distribution challenges faced by Italy…………………………………………………...

This is a downfall for the Italian image that before the multinationals entered the market was known for their high quality goods and the reputation in the field. The Italian agriculture business has to deal with the “Food Piracy.” Six million euro per hour that’s the amount of the made in Italy turnover loss; as it is reported by Confagricoltura (organization of representation and guardianship of the Italian agricultural enterprise.) A loss caused by the so-called “Italian sounding” whose images, names and colors imitate the Italian products, but actually those products have nothing to do with the original made in Italy quality, culture and traditions.