Environmental Analysis of Kellogg’s Cereal Category Essays

There has been an increase the varieties of cereals that are available in the UK market, weather it be for dietary reasons such as gluten-free or nut allergy, the market has done

External Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

with its customers. Cartoon characters like Jack & Aimee are used to communicate the plus

Cheerios is a well known global breakfast cereal supported by a strong brand ( General Mills ) and a long life cycle dating back 70 years. Increased focus on nutrition and healthy lifestyles has resulted in Cheerios adapting their cereal to serve the needs and wants

Growing up during the time when I was considered a "latch key kid", I know how easy it was to persuade guilty parents to buy cereals that I liked. During my childhood days, typically after school, commercials would run in between watching cartoons, advertising happy families at the breakfast table eating cereal that had colorful characters and promising a toy in each box. However, General Mills began advertising that their cereal was made from "whole grain", therefore implying that a healthier cereal option, which often were not. "Those messages are often contain misleading messages appealing to the benefits of eating high-sugar cereals and leading to believe high-sugar cereals are healthy choices" (Song, Halvorsen & Harley, 2014, p. 575). The rabbit on the box of Trixx, the bird on the Cocoa Puffs (that we went coocoo for), the leprachon on the lucky charms, the Captain on Captain Crunch, etc. all served as cereal from memories.

Reese’s Puffs and Frosted Flakes are common cereal that many often eat for breakfast and are eaten as snacks, but are they healthy cereals. These cereals are top of the line for sales and are shown multiple times on televisions for their common commercials. To figure this out some research was conducted to see how much sugar, calorie, fiber, and sodium each of them have per serving cup.

wasn’t perfect entailed to more hard work. Eventually, Kellogg manifested his way up to the creation of Corn Flakes, and they both slammed the market in 1897. Ultimately, other companies began to create and distribute cereals, and by 1911, there were over a hundred cereal companies in the city of Battle Creek. In 2011, the world’s largest cereal company, Kellogg, sold over $13 billion in cereal. Speaking of which, an online article from the MSU library-“Cereal” is insightful regarding the topic. Did you know cereal sales have increased $1 billion from 2006-2010? According to the journal, General Mills is also sending coupons to consumer’s smart phones. Another brilliant marketing strategy, convenience to the max. To further prove my point, other companies such as Nestle, Purina, Campbell Soup co, are all studying the psychology of shoppers, and their attitude towards most of the factors you can think of. The science in America is innovating is one of the few factors of why America is sometimes called the best country in the world.

The cereal aisle analysis took place at Consumer Square West Shopping Center at the Kroger’s located on Soldano Blvd in Columbus, Ohio. The analysis was completed on Saturday, July 11, 2015 from 12:19 p.m. until 1:10 p.m. The cereal aisle was located in the middle of the store and was 6ft by 30ft. The store carried four brands of cereal. “A brand is a type of product manufactured by a particular company under a particular name” (Merriam-Webster, Incorporated, 2015). The three brands offered at Kroger’s were Kellogg, General Mills, Quaker and Kroger. The Kellogg brand had 18 different types of cereal with each cereal having 1 to 10 different varieties. The General Mills brand had 14 different brands with 1 to 12 different varieties.

Pick up any adult cereal and it’ll most likely have muted colors, and more elegant font, often reminiscent of cursive. Mascots will be at a minimum if they are used at all, and they will be marketed as having sophisticated flavors such as salted caramel. Look at any children’s cereal, and it is a completely different story. There are often bright colorful characters decorating the boxes, and bright colorful boxes as well. Just glancing down a cereal aisle and your eye will be drawn to the rows of bright red that line the shelves. And the cereals themselves are made to attract children even more. They too are bright, colorful, and full of sugar. Since children are programmed to eat as much calorically dense food as available, a residual evolutionary effect, they will opt less for the plain cereal and more for the fruity and sugary ones. Even the placement of the boxes

Personally I think incorporating some cereals into your diet can be good - but there are some caveats here: Satiety - From experience, I've noticed that wolfing down a bowl of cereal doesn't always curb the hunger pangs. However having a bit more protein in the mix does keep the pangs at bay. Nutrition - The simple truth is - Special K is better than what most people eat, but it still contains such gems as High Fructose Corn Syrup. Serving for serving, it has less potassium and fiber than oats, and more sugar. Compare here and here.

The reputation that General Mills, Inc. has established for themselves over the past century by producing and manufacturing the products that their consumers around the world have grown to love is truly something to be proud of. Although General Mills, Inc. already offers a variety of different products amongst their many distinct brands; there is one area where they lack the ability to draw in wider customer base. Of the many items that are produced within the food-processing industry, cereal may be one of the most well-known to date. Cereal has been a popular choice by people around the globe for years and years. Whether cereal’s popularity had arisen from its pure convenient nature, its low-fat content, or because it is loaded with essential vitamins and minerals to give your body the boost of energy it needs, it will always be part of people’s lives for the many years to come.

Mission: Kellogg is a worldwide business dedicated to construct Long-Term expansion in their bottom-line and to ornament its universal Leadership Position by supplying healthful Food Products of better-quality worth.

Kellogg Company has been dedicated to producing great-tasting, high-quality, nutritious foods that consumers around the world know and love. With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal, as well as a leading producer of convenience

"Hello we are generic cereal brand name and we believe that breakfast is the most important meal of the day. That's why we spent over a hundreds years perfecting our family recipe. So that you can get the nutrition you need, to get through your day.

Cereal is a common household breakfast item developed in the United States and produced using processed grains. In 1830, Dr. Sylvester Graham, a Presbyterian minister, in expressing his distaste for the traditional carnivorous English breakfast and preaching Christian vegetarianism, developed Graham flour , the first modern whole wheat grain flour , and Graham crackers, made of Graham flours. Subsequently, “Dr. James Jackson of New York, [purchased] large quantities of Graham flour, [baked] them up, [rebaked] them, and [broke] them again” to create a breakfast product named granula, and that became the first modern breakfast cereal manufactured. In 1887, John Harvey Kellogg, a Michiganite and follower of Graham and his dietary reforms,