Environmental Challenges Facing The American Auto Industry Essay

900 WordsMay 24, 20164 Pages
The Environmental Challenges Facing the American Auto Industry This essay seeks to analyse the environmental challenges facing the American auto industry. I will examine the global competition, new technologies for automobile powering, the effects of emissions, and customer opinion about the industry in the following paragraphs. (Select USA, n.d.), have identified the United States as having one of the largest automotive markets in the world, as it is home to thirteen (13) auto manufacturers. Similarly, Investopedia.com, (n.d.), states that the North American automobile production market, is dominated by what is known as the “Big Three”, which includes; General Motors, producers of Chevrolet, Pontiac, Buick, and Cadillac, Chrysler, producers of Chrysler, jeep and Dodge, and Ford Motors, producers of Ford, Lincoln and Volvo”. As any other industry, the automobile industry is not without its fair share of global challenges. In 1982, Honda opened the doors to its first US auto plant. Two years later, in 1984, Toyota entered into a “joint venture with General Motors called the New United Motor Manufacturing Inc., (NUMMI). Later, in 1989, the company launched its luxury division, LEXUS, creating a multinational approach to automobile manufacturing, with an increase in product sales soaring in the USA (Toyota Company History, (n.d.). Decades later, during the energy crisis (2003-2008), the rise in fuel prices on the
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