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Environmental, Economic, And Social Values In The International Labour Organization

Decent Essays

The above figure 2, deciphers how a brand can earn heavily by harmonising its environmental, economic, and social performances. For example, nowadays customers are quite health conscious and that is why it is important to roll out green products. As a result, it will help to cater the healthy choices of a brand’s customers. Arguably, the ‘planet’ aspect represents a brand’s willingness to implement different sustainable practices thereby reducing their environmental impacts. In fact, these types of initiatives can often be observed in the form of green programmes pertaining to recycling and lean manufacturing. On the other hand, the model’s ‘people’ aspect is particularly important as not only it is restricted to internal stakeholders …show more content…

Therefore, sudden adoption is quite risky for the brands as well. In-depth analysis and case study in relation to the issues The brand loyalty amongst the customers of Coca-Cola is extremely high. Even though the brand changes its containers several times yet customers still remain loyal to Coca-Cola. At times, in the previous eras, the brand was also quite shy regarding the change of its brand name and tastes. In fact, its ardent step to provide the customers something new failed. The New Coke’s taste did not win the hearts of millions of customers. Apart from this, the brand also tries out new cans for ease of using by the customers (Lazarevic, 2012). For instance, during the festive seasons small cans are introduced so as to cater the customers’ requirements. Sometimes even snowflakes designed Diet Coke cans can be witnessed during the Christmas. However, in most cases Coca-Cola’s customers are more than happy with the red cans and thus no replacement can allure to that extent (Westwood, 2015). On the other hand, during the 2016’s September, Coca-Cola joined the WWF force to raise funds for the endangered species of polar bears. Arguably, none of the brand loyal customers liked white finishing of the cans instead of red. Thus, brand loyalty is actually back-firing the Coca-Cola’s good cause of fund raising (He, Li and Harris, 2012). In fact, protecting the polar bears is not the sole

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