Environmental Factors Affecting Globalization

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Environmental Factors Angela Mackey MKT 421 January 4, 2011 Harry Caldwell Environmental Factors Marketing in the world today is affected by so many factors in the environment. The factors include political and legal issues, which are the most important. Some other environmental factors that have a major effect on the marketing world are social, cultural economics, technological, and competitive. These factors surround the basis of the decisions made within marketing. Most organizations in the world today start out to function as domestic organizations. Domestic organizations aim to sell within their own country. According to love to know (2006-2010) the four P 's of marketing- product, price, place and promotion- are often easier…show more content…
According to Toyota (2010), Toyota believes that helping people improve the quality of life in their communities is an essential corporate responsibility (about philanthropy/guideline, para. 1). Violations of the corporations’ social and ethical concerns lead to legal issues. According to Armstrong and Kotler (2009), Companies can in good conscience do whatever the market and legal systems allow. A second philosophy puts responsibility not on the system but in the hands of individual companies and managers. The role ethics plays in marketing is personal integrity, corporate conscience, and consumer welfare. The Toyota Corporation standards are set on a level where they balance out and stay in compliance to avoid legal obligations. In relation to social responsibility and ethics the two factors work hand in hand to ensure Toyota stays above standard. Toyotas’ responsibility lies in providing its customers with more informed choices to ensure a better quality product. Political Systems and International Relations The political system set up today in the world of marketing also plays a major role in choosing to do business abroad. Political systems weigh heavy on marketing because the organizations must follow the political systems of the country. The political system and international relations have complete control over the foreign affairs. Political systems all over the world operate under difference influences. International relations provide an
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