Environmental Factors Affecting Globalization

Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number of key matters: what the company is going to produce, how much they are going to charge, how it is going to distribute its products or services to the customer, how it is going to tell its customers about its products and services, how the selling process actually happens, who comes in contact with customers and the layout of interface in which the company and customers interact. These are collectively known as the 7P’s or the marketing mix: product, price, place, promotion, process, people and physical environment.

Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence, demographics, cultural differences, social responsibility, ethics, and technology. It is imperative for a company to understand how these factors can greatly affect the outcome of a company’s marketing plan.

The corporate world has an unfavorable view of itself by being selfish, evil, and against the average American. Companies market themselves and their products in certain ways that makes them and their products appealing to everyone and if not everyone then a certain group of people. Every company has a mission to follow and values to go by, but some companies lack ethics and morals. In this paper I am going to talk about one company that engages in ethical behavior and another that doesn’t.

products to suit customer’s needs, Coca-Cola was able to make a positive step forward in their

These include People, processes, programs, and performance. While McCarthy’s original four P’s were a strong starting point, the modern marketing management four P’s suits today’s market much better. People are what make our businesses thrive, not the product they produce. The processes the business undergoes is often more important than the “place”. Promotion is very one-sided, which is why programs is more fitting for today’s market. A program is a consumer directed activity that breaks through the visual noise that a promotion would offer. Performance can be seen from either a financial or nonfinancial perspective. Performance can go far beyond the just the price of the product. As you can tell, the modern marketing management four p’s is a much more human and updated approach to the tried and true

As recently as a decade ago, many peoples,companies or organizations viewed ethics,social responsibility,business ethics only in terms of administrative compliance with legal standards and adherence to internal rules and regulations. Today the situation is different. Attention to them is on the rise across the world and many companies or organizations realize that in order to succeed, they must earn the respect and confidence of their customers. Like never before, corporatons are being asked, encouraged and prodded to improve their business practices to emphasize legal and ethical behavior. Companies, professional firms and individuals alike are being held increasingly accountable for their actions, as demand

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

Under developing marketing strategies, various macro environmental elements are analysed both on national and international level for effectively penetrating the market and attain higher niche target (Saabira, 2015).

This incident would serve as the initial event that jumpstarted the public’s concern for exactly what was going on with many Toyota models. In this paper, we will explore the ethical issue that was present in this case, whether or not Toyota acted ethically in its handling of the unintended acceleration of its vehicles. In order to do this, we will examine the situation in the light of the six-step Hosmer’s moral reasoning process. This will include, among other aspects, an examination of the event in consideration of shareholder, stakeholder, and virtue theory. In addition to that, the authors will apply the Total Integrity Management model to Toyota’s actions in order to examine the moral integrity of the company as it pertains to trust. To conclude the paper, the authors will provide a normative statement regarding the actions of Toyota. To

It is important to consider, as a starting point to study the importance of ethics in business and the involvement of government in consumer policy, to make a short approach to moral and social responsibility

I am proposing that the issues affecting Toyota’s ability to rebuild cannot alone be fixed by remedying the safety and manufacturing issues, but it must also work to rebuild the company’s reputation and rebuild stakeholder trust. As outlined by Stewart (2010), Toyota ended up with a full blown crisis on its hands largely because of the delay and mediocre response from Toyota. These management practices call in to question Toyota’s ethical practices and their commitment to corporate social responsibility (CSR) principles.

Since as we knew marketing came to people’s life in the 1950s and 1960s.With the rapid improvement in marketing, there is an strong argument, which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers. People used to define that marketing is selling goods which people do not really need. However, marketing concept defined as “achieving organizational goals depend on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors” (kotler, 2008). International markets are always changing. Facing the challenges of globalization of markets, the economy of regionalization and transnational business, business operators face a

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

“Globalisation is not only something that will concern and threaten us in the future, but something that is taking place in the present” (Beck, 2003). Globalisation is vastly altering the world we live in, overseeing development, nation-building, resource extraction and the restructuring of landscapes into areas of intense production to meet the ever-growing demands of global capitalism. In reality, these forces have resulted in radical environmental transformations and the deterritorialisation and marginalisation of populations, and the meanings they inscribe upon landscapes. Whilst Karner argues for the relevance of religion in today’s globalised society, as discourses of political resistance, as anxiety-coping mechanisms, and as

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).