Environmental Factors Affecting Walmart's Marketing Strategies

The evolution of Wal-mart from the early 1960s to the present day has set a benchmark that few can achieve. Wal-mart executives have been successful nationally as well as globally. The knowledge and expertise in economics have made Wal-mart a global giant. The research completed is the final recommendations by the members of research team C and will address questions regarding global competition and issues of the organizations ability to expand or reduce current operations.

Walmart is known throughout the entire world as one of the most popular chain department stores. Actually, most have probably visited a Walmart store in the past week. Though Walmart stores seem to be a normal part of life the average person more than likely has little knowledge that pertains to Walmart’s success and business culture. This paper will guide one through the history of the organization, why Walmart is successful, what could threaten or open new opportunities, and how might they hold a competitive advantage.

Johnson, B.C. (2002). Retail: The Wal-Mart Effect. _McKinsey Quarterly,_ (1), 40-43. Retrieved on March 09, 2010, from EBSCOhost database.

WalMart is the worlds' largest retailer, over the last five years (2007 - 2011) the firm has gown and increased in size, but the firm has also faced challenges. Looking at the performance of the firm over this period it is possible to consider the way that the firm has evolved and consider the influences that have impacted on the firms' results as well as the way it has responded.

Target Corporation is uniquely one of the most important stores in the world. This paper displays an Environmental Analysis of Target Corporation. This analysis will be completed with opportunities, threats and the five forces. The Five forces Model includes: The Economic Factors, Social Factors, Political Factors, and Technological Factors that might disturb the professionalism of Target Corporation.

This paper will bring about factual information presented by components of the general/macro environment, components of the specific/competitive environment, and the environmental analysis of Best Buy Co. Inc.

Walmart needs to improve this world an even place for individuals. There three fundamental goal-oriented objectives to change Walmart's overall ecological foot shaped impression: 100% renewable energy supplied, make a zero waste, offer items that maintain the world's assets and environment. As per Walmart, without development, expanded interest for structures, products and administrations will strain normal assets, increment squander and lift outflows. These variables contrarily affect our air and water quality, which harms biological communities, jeopardizes our sustenance supply and builds potential for extreme climate fiascos, dry season and starvation. Walmart is planning to decouple business development from ecological effect. By moving

Additionally, convenience stores compete with Wal-Mart, with the examples of On the Run, Certified, Circle K, and 7-Eleven (Vu 1). In summary, the environmental factors that Wal-Mart has to consider in this respect include the following as drawn from Greenspan (1); i. A large number of firms in the sector, which presents a strong force. ii.

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

Environmental Factors: This element of the analysis reveals natural environment factors impacting the grocery market and organic foods industry, as well as its consumers. With respect to WFM, the following are key environmental factors affecting the macro-environment.

The key facts and critical issues in the Wal-Mart Revised Its Marketing Strategy, is that Wal-Mart must do better with their pricing. Wal-Mart is declining sales and reducing profits. If Wal-Mart wants their loyal customer to return, things need to change. Wal-Mart has been ranked the number one non–oil company on the Fortune500 for the past nine years (Huang, Hansen, Anderson 2012). Critical issues are that the CEO is looking at other grocery chains. Wal-Mart promise to keep its everyday low prices. The company is looking to increase its promotion. For example, radio advertising increase, radio messages, and invest more in social media. Some key facts are Wal-Mart competitors are trying to compete. The company has even change their shelf space

The competitive environment of a business is the part of a company's external environment that consists of other firms trying to win customers in the same market. It is the segment of the industry that includes all immediate rivals. These are factors that are out of the company’s control, such as when state regulations change and they have to adjust to meet those requirements. To ensure Macy’s Inc. understands the environment they will conduct an external environmental analysis. This would include identifying any opportunities and threats to the firm (Hitt, Ireland, Hoskisson, 2013). One of the opportunities that Macy’s could

Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite public criticism of its labor practices as well as complaints about their treatment of competitors. The many strengths of Wal-Mart, like their low cost production and marketing practices, will aid Wal-Mart as it continues to grow in the retail

The general environment is composed of segments that are external to the firm. Although the degree of impact varies, these environmental segments affect all industries and firms competing in them. The

1. TARGET MARKET: As discussed, target market is a group of potential customers in which a company directs its marketing efforts. A company should always anticipate consumers’ needs and work towards fulfilling these needs. It is one thing to identify your “target market” and another to satisfy them. Walmart’s credo is, “save money, live better” this summaries their target market, the lower-middle class and the poorer. (Low income consumers). Walmart is the only retail